Opportunity cost and prioritization are harsh taskmasters. When you have a lot of resources and assets to put to work, the marketplace expects that you will use them in the best possible way. If you don’t, those resources go somewhere else. So, sure, a SuperBowl ad makes your business go up. But does it go up as much as if you had spent the $2 mill
Archive for February, 2007
Seth Godin: The Tyranny of Opportunity Cost
Thursday, February 15th, 2007Ten Design Blogs you MUST read
Thursday, February 15th, 2007Excellent list of 10 must-read design blogs that anyone who’s into graphic design or web design should check out.
SEO or PPC | Which one is better for small businesses?
Thursday, February 15th, 2007Smaller companies in markets with heavy PPC competition would probably see more of a return on their investment by using those resources for an organic SEO campaign combined with some targeted website advertising (like buying sponsored listing on appropriate portals and niche directories.
Joost – A New P2P Video Sharing Platform to Rival YouTube
Wednesday, February 14th, 2007Beyond the hype, the idea is really a very good one As I looked further into the concept of an interactive internet/television hybrid, it got me thinking about the myriad possibilities. How about television shows where you, the viewer, get to choose the plot direction.
The Ultimate Guide to Social Media Marketing
Wednesday, February 14th, 2007Andy Hagans offers an in-depth guide for webmasters to responsibly leverage social media. The article covers several topics including titling, content architecture, formatting, the major social media sites, and ethics.
Evolution of the webstie to Web 2.0 Through Inventive Video
Sunday, February 4th, 2007The video titled, “Web 2.0 … The Machine is Us/ing Us” was created by Michael Wesch, an Assistant Professor of Cultural Anthropology at Kansas State University and is a very entertaining and enjoyable visual representation of the changes that took place on websites from the beginnings of the internet until now.