Now you worked really hard and got the rankings you were after; now it is time to diversify your approach to online marketing and increase traffic levels from different sources. You could focus more extensively on getting traffic from social media sites, or build some value in a particular industry niche community site. There are endless possibilities. However, don’t think that once you rank that that’s it. Your Internet presence is a live, dynamic thing that is constantly changing and there are always new areas and markets in which to break in and build value. You can also leverage the power of your website and any branding you have to negotiate strategic partnerships with other websites and share traffic.
The actual results and traffic are where you really drill down on what the value of your content really is: using Google Analytics to track many things, including the bounce rates on each page, and the value of the traffic from specific sources:
- Referral from other sites linked to you
- Organic traffic from key word click through
- Direct traffic (they already know your address)
- Paid Advertising – if it does not cash flow, why do it?
- Click around traffic – the average number of pages per visit
- Content specific traffic: for instance Solomon wrote about mailing list plug-ins for WordPress years ago and we still get over 1000 unique visitors per month, sometimes 2,000 from that one post (some may call this a link-bait post)
If you're still looking for a good team to take your project to the next level, the authors of the 2010 Rothman Guide to Building Successful Websites are available for free, no obligation, creative consultations that you will not forget! Call 1-866-945-1113 or e-mail your contact info to info@socialmediasystems.