a. Valuable things you can create yourself
Create an inventory of opinions, articles, videos, services, products, audio files, photos, presentations, animations, slide-shows – anything that you can put up on your site to share real value with the world. You can even include online games, surveys, tests, polls and other innovations to engage your audience. (think of what you will do on-stage, with the whole world watching, that will compel them to participate)
b. Valuable stuff that you have access to:
What unique stuff or information can you provide that competitors cannot replicate easily? Can you provide more and better photos of your work? Tutorials, image galleries, industry information, how-to guides are all good ways to do this. What content do you have access to that you can distribute to the world with your valuable website? (IE: Real Content is King)
c. Geography-specific or local related content
Sure, Real Estate listings are available now, but what about reviews, opinions about local sports, insights into cool neighborhoods, and ones to avoid? Whether you are selling a commodity or a service, how will you qualify yourself and/or your company as the best source?
If you're still looking for a good team to take your project to the next level, the authors of the 2010 Rothman Guide to Building Successful Websites are available for free, no obligation, creative consultations that you will not forget! Call 1-866-945-1113 or e-mail your contact info to info@socialmediasystems.