Video is the new online frontier. More people search YouTube than any other search engine other than Google. People are watching more videos online than ever before! Thanks to the digital revolution, creating digital video content is accessible in any budget range. By adding video to your website, you can appear more modern, keep the user’s attention, and make it easier for those with disabilities to get your message! Video sharing sites like YouTube can reach audiences in the millions for free: If you can create something popular, that is.
Video is still a relatively untapped resource on the web, especially for small businesses. Although Youtube, Google Video and 100 plus other video distribution sites are growing exponentially and seeing enormous traffic, almost all of their current content is taken without permission or more often stolen from traditional broadcasting sources. This will eventually change.
Most websites contain most of their important information in text and images. The average small business websites has no audio or video whatsoever. As bandwidth and familiarity with the Internet increases so will the use of video as more than just a website decoration. I imagine an Internet where even the average medium size website will contain a full 25% – 50% of their content in the form of video or audio. That’s a huge change. The fore-runners and technology enthusiasts that break into the market early will see huge gains due to the limited competition.
If you have the resources necessary, you should definitely be considering grabbing a piece of the market share, as online video is going to skyrocket sooner than later. Once the market is popular enough and TV advertising dollar spend decreases, millions of videos will probably be produced for the web only and they’ll be made with high production value and professional interactive content. If you can get into the video revolution now, you’ll be competing with thousands instead of millions and get an early jump at the marketing.
Time waits for no-one: the time to get in on this ‘video arbitrage’ is right now! A video never sleeps, never gets a day older, does not eat, does not commute; your website video does the best possible presentation each and every time: that alone will double conversion, as it did ours, instantly.
ROI!
If you're still looking for a good team to take your project to the next level, the authors of the 2010 Rothman Guide to Building Successful Websites are available for free, no obligation, creative consultations that you will not forget! Call 1-866-945-1113 or e-mail your contact info to info@socialmediasystems.