Nov 302009

Viral Video -

You may have heard this term before, in the news, online, or even in daily conversations. It describes something that spread very quickly from people passing it on to their social circles. If you create a video that goes viral, you can receive an amazing amount of traffic and links which can result in higher search engine rankings.

Characteristics:
Viral videos do not usually sell products or services because people usually do not spread those types of videos amongst their social circles. Companies do create them to build traffic to their website or to feed a different marketing campaign that will sell a product or service. Viral videos are usually not the highest in production value, but very funny or shocking. They also commonly depict a fake reality.635882_paper_plane

Who Should Get One:
If you’re launching a brand-new website, and you have a unique position amongst your competitors, you may want to think about creating a viral video and trying to get it to spread- especially if your competitors do not use video effectively. If you’re successful, a single viral video, can put a new website on the map, even against competitors who’ve been there for years.

Sales Presentation
Introduction to a Website Video

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Types of Videos and Purchasing and Creating Them for Your Site « 2010 Rothman Guide to Affordable Custom Website Development and Internet Marketing Services