1. A blog automates the process of updating your site and neatly organizes everything by date and category. It’s great; You log in, write a post and blast it out to the world.
2. It empowers website owners and their employees to edit and create their own content without an extra step, thus encouraging direct participation.
3. Currently, search engines prefer content, hence the expression “content is king”. The more content you produce, the more you will drive visitors to your site. An added benefit is that your SEO firm or consultant has more to work with.
4. It facilitates a conversation with your website visitors. Instead of just a one way feed of data, they can read and respond via comments. This can add valuable content to your site that can increase your web traffic through organic google search and repeat visitors who enjoy reading your blog posts.
5. It automatically gives you a way to connect long-term with your visitors. They can subscribe to your RSS feed, allowing them to be notified of updates to your blog via e-mail, a start page (like at Google) or through a feed reader;
6. They’ve become extremely inexpensive and accessible to individuals and businesses of any size.
7. The blog can also manage updating and SEO for the static webpages, eliminating all other on-site SEO (search engine optimization) tasks.
8. A blog can create a knowledge base, reducing the time spent by employees on the phone answering the same old questions.
9. A blog can capture content and feedback from your visitors.
Every website should have and/or be a blog. (Blog is short for Weblog, and it means well-automated website with content)
If you're still looking for a good team to take your project to the next level, the authors of the 2010 Rothman Guide to Building Successful Websites are available for free, no obligation, creative consultations that you will not forget! Call 1-866-945-1113 or e-mail your contact info to info@socialmediasystems.
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