In this example Company XYZ manufactures and provides services;  support for ‘blue widgets’ in industry ‘Z’.  Their current website is a brochure site that encourages visitors to buy blue widgets and directs them to support information: it is a static brochure site that will not rank on competitive searches, gets very little traffic, and does not convert visitors into sales: it needs to ‘alive’:

Author Bio:
Paul Smith is the president of Blue Widgets Inc, a manufacturer of premium blue widgets.  He has 15 years of industry Z experience dealing with small businesses and large corporate clients. He is interested in helping people discover blue widgets and has worked for 1,000s of clients over the course of 20 years.  Paul is a member of the professional organization for Blue Widgets and holds an MBA from Washington State University. Paul enjoys playing golf and spending his free time with his family.

Sample topics and ideas to creates posts from: some of them are based on the Blue Widgets example (This is just to get you started on the pre-launch content):

Write a tip post giving ideas or instructions on how to solve something or add value to a product or services:

• Top 10 Tips for using Blue Widgets in Industry Z
• 1,000s of companies have discovered the value in premium blue widgets.
  Once you’ve bought a blue widget there are some easy things you can do
  to get more out of them.  Here are ten simple tips to get you on your
  way.
• Quick title words for tips posts include: “Be a _____”, “Watch _____”, “Be sure to ______”,  ‘Know ____”, “Use ___ when _____”

Initial content for your new website can also include recaps of news and industry related items:

• Blue Widget Sales up 1,000%
• In the past week, Blue Widget Magazine (link here) published a story
  about Blue widget sales being up 1000%.  This is another example of
  main stream media giving attention to the new blue widget phenomena and
  I expect this growth to continue…
• “Quote from Blue Widget Magazine” Based on my experience as the president of
  Blue Widget, Inc., More and more smaller companies in Z Industry are
  moving over to using premium blue widgets and _____

FAQ (Frequently Asked Questions) sections are valuable for new visitors and large websites should have one.  I would keep it in the question answer format so that it reads and scans easily: ( a living example is here)

• Q.  What is the difference between Green widgets and Blue widgets?  A.  That’s a question I run into a lot from ____. …

Summary and Example things to post about if you are stuck:

• Comment on a news item in your industry / field
• Answer a basic question that a potential user / buyer may have.
• Re-post and comment on some type of metric or article published elsewhere
• Relate personal stories or anecdotes: this is the place to be human and speak directly to your audience.

Now that  you’ve got a budget and some basic content and some  sort of an idea… where is it all going?  Now it is time to plan the “design and development” phase.  This is where the technicality begins:

When you talk about websites, the first thing to come to mind may be images, videos,  pages, logos,  interactive things,  even comments (user-generated-content) like that which is available on a FaceBook.com-style social network.  But underneath what you can see lies technical framework and computer code.
Unless you are a web developer or you are very familiar with the technology, you will probably want to consult with the professional who will actually be creating your website before finalizing this decision. Looking at the content management systems choices now will make working with a web developer easier and having more questions to ask will make you a more informed purchasing agent for yourself with a better understanding of the entire process and what you want to get from a designer/programmer.

EVERYTHING MUST GO TOGETHER WELL IN ORDER TO ACHIEVE A SUCCESSFUL RESULT.

Send article as PDF to