Custom Theme
If you want to make your website look completely unique and have full control over the visual elements and you’re using a content management system, you’re going to want to have a custom theme. There are multiple ways you can go about doing this and some services that can greatly reduce the production time involved. You can create a design in photoshop and provide the psd file to a service that converts psd files into WordPress themes for several hundred dollars. If you are not proficient with Photoshop you can use a service like 99designs.com or use a freelancing site to create a custom theme design for you.
How to stretch your graphic design budget and get the most out of your look.
1. Use stock photography and stock graphic design
2. Use public domain and royalty free images.
3. Modify an existing theme instead of building it from scratch
4. If you want a custom theme, have a designer create a mockup in photoshop and then outsource the actual coding to a specialty company (see notes).
Web 2.0 visual design styles that are fading out of use:
1. Drop shadows on in content images. Shiny surfaces
3. Reflection surfaces
4. Overly cartoony web 2.0
5. Drop down menus (breadcrumb is finally taking over for advanced navigation)
If you're still looking for a good team to take your project to the next level, the authors of the 2010 Rothman Guide to Building Successful Websites are available for free, no obligation, creative consultations that you will not forget! Call 1-866-945-1113 or e-mail your contact info to info@socialmediasystems.