Nov 302009
Make sure a new visitor can discern the who, what, where and why of your website within three seconds- Write original content
- Make your posts scan-able
- Use pictures and other visual content
- Use a custom theme
- Have easy and multiple subscribe options
- Include blog author information
- Don’t use too many categories
- Reference old posts and topic history
- Use spell check
- Link out to other relevant material, but not too many on the front page
- Have an opinion
- Use humor
- Write lists
- Make sure your blog’s top post has content that will appeal to a first time visitor
- Use categories and keywords that actually describe your posts
- Identify the look for your blog, e.g. whether you want a corporate or informal look
- Market your blog content
- Encourage community building with third party services
- Respond to comments in the comments section of your blog
- Give links to other interesting blogs and articles
- Don’t overload the site with ads
- Have a blogging strategy
- Use a unique domain name
- Brand your blog
- Don’t steal or duplicate other people’s content
- Organize your categories
- Cite your sources
- Join conversations on other blogs and continue them with follow up posts on your blog
- Be controversial, but courteous
- Use a personal voice
- Write with passion
- Tell stories
- When writing about tips, show examples
- Try to merge advice with examples and stories whenever possible
- Write series of posts
- Write consistently
- Don’t apologize for your opinion
- Provide resources to on topic sites
- Update your old posts and pages if possible
- Post updates to old posts and pages in new “update” posts
- Join on-topic communities and get involved in other conversations
- Be friendly
- Moderate spam comments
- Moderate overly negative or flaming comments if it’s a business blog
- Don’t go off on religion (unless it’s a religious or strictly personal blog)
- Don’t go off on politics (unless it’s a political or strictly personal blog)
- Talk to your readers in second person occasionally, e.g. “what do YOU think?”
- Use humor to liven up dull material
- Use personal anecdotes to liven up dull material
- Get the audience involved
- Ask for contributions
- Listen when you get contributions
- Encourage user generated content
- Always have comments turned on
- Check your anti-spam software for false positives (everyone hates it when they spend time to comment and it disappears)
- Link to direct sources
- Give credit when you reiterate other people’s ideas
- Recognize other quality bloggers and sites
- Don’t be afraid to critique low-quality competing blogs or companies; the Blogosphere thrives on conflict
- Use catchy titles and keyword strings so you have sexy content as well as posts that can be found via a keyword search
- Use bulleted and numbered lists
- Use the bold and italic styles, but only one sentence or less at a time
- Use offbeat sources as well as the MSM (it’s the Blogosphere; talk about other people’s opinions)
- Write about what you know
- Write about what you’re learning (just make sure to disclose that you’re still learning to avoid backlashes if you misrepresent something)
- Write about where you think things are going.
- Write about where you think things have been
- Simplify complicated concepts, use easy language
- Cut the fluff
- Enable full feed
- Write content that isn’t completely disposable
- Don’t overdo the sensationalism
- Provide easy social bookmarking options
- Provide easy social media voting options (e.g. digg, reddit, netscape)
- Manage your blogroll or links
- Change things up once in a while
- Leverage new technologies
- Change your blog’s look and theme at least every few years ( web design trends change)
- Keep the same naming conventions
- Have consistent navigation
- Use sub-navigation when appropriate to break general categories and pages down into more specific ones (categories pages, etc.)
- Use breadcrumb navigation
- Comment on press, links and awards the blog has received (let the readers know how you’re doing)
- Disclose sponsorship or paid advertisements
- If you provide top ten lists or link lists please include why you found those resources valuable compared to the infinite other sources online
- Put sources, posts, and other information in context for new users / visitors
- Don’t assume readers or visitors understand every acronym and neologism. Link niche words to Wikipedia or other references.
- Make your links stand out so they’re easy to find
- Make your call to action stand out
- If you don’t have a call to action, then make the blog’s purpose very apparent.
- Monitor the Blogosphere for news and info on your blog topic; information moves faster through blogs than in the MSM (main stream media).
- Avoid sweeping generalizations
- Check facts; they are online and easy to find.
- Don’t blog pissed off; remember your words are permanent, so least attempt to calm down or be rational
- If you need to rant (we all need that sometimes) label it a rant so visitors know what to expect.
- Bait people when appropriate to encourage discussion and conversation
- Promote yourself (hey, it’s your blog) but don’t over do it.
- Don’t be overly commercial unless that’s what you want your blog to be.
- Appeal to multiple audiences (customers, other industry professionals, other bloggers etc) so that people link to you
- Disclose potential conflicts of interest when you write about a product or service to which you’re connected
- Be social and have fun!
Have anymore that you would like to share? Please leave them in the comments! And make sure to leave a name and url: and we will add the best ones to this list and cite the source!
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