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Internet Advertising category.
Advertising consultant services, industry news and trends including niche portals and PPC (Pay Per Click) commentary and advice.
Social Media Marketing: When the water is low…
Doug Hansen | Omniture | adtech Exhibitor Interviews
Omniture provides a web analytics platform that allows companies to track all their online stats, from SEO campaigns to PPC advertising.
Adtech opinion | Internet Advertising Smoke - Mirrors - Circus Performers
With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience.  There were several very interesting booths, and some real innovators some of…
Adtech Interview | Quigo vs CPX | Internet Advertising System Opinion
I would describe Quigo as the: I want to be your everything, me too Internet advertising solution: with no advantage over more main-stream options: see what you think:
Tom - Quigo Technologies, Inc | Adtech Exhibitor Interviews
Quigo Technologies provides content-targeted ad services and search engine marketing solutions. Israel interviewed Tom (of quigo) about the features and benefits of their adsonar and feedpoint services.
Mike Turner of Clickpath | Adtech Exhibitor Interviews
Clickpath has an interesting service where they create telephone numbers for different advertising campaigns (both print and online) , which allows customers to track the effectiveness of everything from organic SEO to PPC to print advertising.
Bruce Clay, Inc Internet Business Consultants | Adtech Exhibitor Interviews
I had a chance to speak with Bruce Clay of Bruce Clay, Inc Internet Business Consultants on the subject of SEO, PPC and the future of Social Media and web 2.0, as well as a question I threw in on the Google paid link controversy.
Adtech Exhibitor Interviews | Interactive Advertising and Technology Conference
May 04 2007 - Directly following this post I’ll begin posting individual video interviews - stay tuned.
As previously announced Social Media Systems conducted a series of interviews with exhibitors at the adtech convention which we attended April 24th-26th. We talked…
Advertising Technology Defined | Adtech Buzzwords Made Easy
Adtech or the trade show devoted to Advertising Technology was absolutely chock full of buzzwords and acronyms. If you don’t have a technical background you may find some of them a bit confusing, so I thought it would be good to…
How much is search engine advertising worth?
How often do you click a sponsored link? Rarely? Never?!
If you do not click them, who does?
If these are confusing questions, consider that according to Marketwatch.com and Google itself, Google alone pocketed $4 BILLION+ of over $16 BILLION that was…
An Internet Advertising Consultant Online Moving Guide - maintaining search engine placement
In order to maintain our rankings at our old site (rothmanmarketing.com) (which now is a 301 redirect to this one) without losing our first page search engine recognition for:
…and many others too…
What will advertsing look like in 2008 | the lines blur between advertising and PR online
What will advertising look like in 2008? Much different!  Let us project trend results of the forces that are now now in motion:
- Nobody; not the Associated Press, Hollywood; nobody controls who gets published or heard but the majority of the audience!
- Anybody can…
New Internet Advertising Model | Content Production Turned On It’s Head
Customers are becoming blind or less susceptible to most forms of internet advertising! Content is being commoditized as both companies and individuals scramble to put more and more information online for free in an attempt to build authority and gain…
Social Media Strategic Alliance - Real Estate Industry News and link popularity authority power
It is time to officially announce RISMedia Local Real Estate News | regional news and listings Beta project rollout: a bundled service making local real estate brokers into regional reporter/editors under by a strategic alliance between a time honered, nearly thirty…
Ethics, Placement, ROI, SEO and blogging: are they mutually exclusive? RANT!
I cannot believe that one of our newest clients is (was!) paying over $7 per click for their trademarked, proper name which they already own the organic results for! This fool actually recomends it: http://www.semfire.com.au/blog/?p=38
I am so disgusted with people who…
Did you know that your website is outdated? No matter who you are, your website is outdated!
This is because of the fact that, even if you have just finished your website, the coding standards and changes on the major search engines are happening so rapidly right now, that everything is constantly outdated.
That is why it…
I like Starbuck’s Quotes, Disclaimer and All | Conversational Marketing
This seems like an almost trivial thing to write about, but lately it’s been discussed in one of the major search marketing blogs: SEO Book. If you’ve been to Starbucks lately you may have noticed that printed on each coffee…
Disjointed marketing: the need for cross-discipline bundling in online marketing:
For small business, a market gap big enough for an elephant to fall through exists; someone must bridge this gap during the period of time between when the business can afford and develop it’s own team this large, and startup.
Social Media: Internet advertising and search placement on steroids: The social media rant!
If you were just getting used to the word blog (short for web log) and you still do not know exactly what social media means, you need to catch up quickly! The next big shift on the internet is well…
Online Advertising $60 Billion in 2010.
A recent article by MediaPost detailed how estimate for online advertising spending should exceed $60 billion dollars by 2010. This was up from a previous estimate of $54 billion in projected advertising for 2010 last year. In 2006, revenues were estimated at $30 billion.
The article also says “search will account for nearly half of all ad dollars spent online.”
Eight Reasons Social Media is Hot
For the past five years, the three primary search engines have dominated the online advertising industry.
The market share for search engines has brought them to virtual peak in the industry, as the effectiveness of click pay per click campaigns is questioned against the weight of click-fraud and other emerging advertising options.
Social Media Your Info Your Way
All is not lost. According to a survey of 1,010 advertisers and media types including online, print, events, TV/radio/movies from Outsell, Inc the annual report on ad spending suggests:
