Why does Internet Advertising not work for everyone?
We hear this often: these guys had results immediately, while I have been doing everything and got no results. It is true: the same people continue to succeed, while others continue to fail: our beta testers in Denver who got immediate results, continue to succeed: they got 42 leads last month we just learned.
There are many reasons for this: I will list a few:
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New sites are much harder to rank than existing ones, and it takes time: while an established existing site when certain things are done can rank overnight.
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It is not good enough to do a half-baked job on content: if the content is not real, genuine prose, pictures, movies – then nobody will link to you and you will never establish a subscriber base or rankings.
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Quality is better than quantity: a few very well written, properly documented and researched, properly syndicated articles with real value are more effective than a ‘splog’ at attracting real customers.
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Online advertising is about lots of effort and attention to little tiny details, like digg.coming and bookmarking and stumbleupon.coming your own articles – adding the right tags and key words: many people post lots but are not meticulous enough to get results.
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Duplicate content is bad: the data must be original, not just a regurgitation of others peoples spam.
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Some markets are very competitive: our beta testers in Denver did not rank immediately for broad Denver real estate searches: rather for lots of different long-tail real estate searches that they specifically wrote and optimized for.
In short, you can lead a horse to water, but cannot make him drink.
As a parting thought: the same diligence and attention to detail that gets traffic, also properly follows up and closes leads; the same people do well with paperwork, and customer relations, and the business plan in general. Doing anything well is about attention to detail! Social Media marketing is no exception to that rule.
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Your completely right on your post. It is hard to get things flowing and the internet is slowly becoming more and more cutthroat when it comes to getting noticed. You definately have to be somewhat of a webmaster and know a thing or tw oabout what you must be meticulas on. I wrote a blog to a similar effect, talking about advertising and giving a little info on the subject. Great post and great information.
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