Jan 012010

HIsrael Rothman Thanksgiving 2009ow did we get to the top of Google’s organic search results for social media marketing?

A: I wish I could tell you it was by being cute, tricky, huge, wildly successful, popular, rich famous or something flattering like that.

However, that would not be the truth.  The truth, believe it or not, is that we did it the same way we do it for our smallest, least expensive clientele: by consistently posting quality content at least once per week on our WordPress Blog.  It never ceases to amaze me when people are not even savvy enough to be impressed with what we do:

  • We do not have any tricks that aren’t public knowledge here: The Rothman Guide to Building Successful Websites
  • We do not buy reciprocal links, submit our site anywhere, or participate in Spammy link-building campaigns
  • We are not large or wildly successful, although this ranking is already paying off
  • We are not the biggest, one of the very smallest companies actually to ever achieve rankings like ours
  • We do not have thousands, hundred,s or even dozens of employees or participants blogging, in fact, it is mainly just me, and my son occasionally.
  • I do not have any degree in this, or even a college education
  • There is no secret trick, methodology, or secret that makes this possible
  • We are not web designers who have thousands of links at the bottom of their clients pages, in fact, we do not do that
  • we are not rich, huge, famous…

So this begs the question; why are we there?  The answer is so simple it will surprise you: we qualify.

  • We do not do spam or tricks or link-building
  • While our site architecture is good, it is nothing that anyone with a properly optimized WordPress Blog or other good CMS can not achieve fairly easily
  • We do not do anything that most of you are not already doing

But we do it well, consistently: a constantly refreshed source of new and on-topic information.  So simple.  So much less expensive than any alternative.

Ya know: one of my favorite quotes is an original one:

“Life is a never ending battle between you and you!”

That is right, like you, I am even a little vain, occasionally drink more than I should, have to scold myself.  Actually, I have a little bit of a hangover at this very minute: but I am still here, doing what I do.

I am still thinner, and in better physical shape than most my age: and all this for one simple reason that makes up for everything above: I am consistent, and reliable.

Just as there is a soul mate out there somewhere who is looking for a 55 year old guy who will never let his body go to hell; who will never stop dancing and drinking on new year’s eve until he dies, who can be counted on:  Google values a consistent, reliable, constantly refreshed, on topic source of properly formatted, unique in all the world information to deliver up to you and I on a search, including the search: our social media marketing.

I can do this, and others can, because the great majority of you will not; and because Google does a good job, with my help.

Something for you to think about in 2010, hmm? Or not: your choice.  I am there, and Wikipedia is there, and everybody else is somewhere else.  Where are you on January one 2010 at 8:20 in the morning? Think about that.

Happy New Year, all.  We are about to launch our masterpiece that we have worked on around the clock for months: what are you about to do?

littlegreenmen

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Rothman Guide to Building Successful Websites 2010
Topics include: web design, website development, and search marketing