Now that race includes video, and another new trend: with more and more websites coming online, branding is taking back over, and small websites are seen less and less. We go to Expedia to buy Airline tickets, for instance, and now cheap Tickets.
The window for SEO supremacy is closing, as more and more mainstream companies embrace the emerging technology, the market will shift back 180 degrees to value the information itself over that way it is formatted, which is becoming more and more standardized.
Now the shift is back to the actual content production as having the journalistic value that creates the marketplace. While it still requires technical expertise beyond the novice, that gap will continue to close.
This means that conventional SEO companies and many web design companies need to completely re-think their strategies.
Not so long ago (I started my first company this industry in 2001) there was a race on to get to the top of the list – it was a wide open free-for-all with everyone shuffling to grab a huge emerging market: the need for search engine rankings and online PR of all kinds.
As SEO techniques become more and more defined as a distribution commodity, bought from Indian contractors, perhaps looked after very soon by major advertising agencies who used to control print budgets, this market is changing.
In the reality of this, my own company (socialmediasystems.com) is completely changing it’s definition to be involved with the creation and distribution of the content, rather than the formatting, and reformatting of canvas which is seen less and less:
Henceforth our emphasis will be on the creation and distribution of the content, rather than it’s formatting, which is quickly becoming standard.
We will move on to content creation and distribution – which is much more interesting anyway!
Who will control the first page of Google in the future? Why the best sources, of course.
Israel Rothman is the CEO of socialmediasystems.com LLC. To learn more about social media marketing, visit http://socialmediasystems.com.