May 232007

Imagine a social media network with 100 million active users, or meta social media sites where the viral potential of landing on the “front page” brings more traffic than ranking for a year on a two word Google search does now. All this social information combined with increases in hardware and software technology should allow for a lot more “chaos” or changes in the system. Even on major searches you might see results vary GREATLY in real time as you take into account personalization. Imagine doing a search and looking at the results and seeing them rearrange with new information flowing in and out in almost real time based on a million data sources and a live pool of billions of searching users. It’s coming.

All the information on the web will become more structured and via an analysis of all the new information and technology, be more understood. Exact matches will be replaced by at least low level semantic understanding of the question itself. You’ll be able to ask your search engine “show me the highest rated pizza place within 20 miles” and it will spit out that actual data, with relevant links, resources and additional information, instead of giving you a sorted list of potentially relevant sites.

Simple questions could include human elements, like “I want to stay at a nice hotel that caters to a young hip crowd and my budget is $XX; I need reservations tomorrow.”

So with web 2.0 lots of horizontal competing services. Web 3.0 you can use multiple services (all still owned individually) but you can benefit from the information and aggregation of all that human knowledge at the same time. Software will begin to understand at least on a basic level what text is saying and will combine this will a whole bunch of social metrics to finally have some basic understanding of what a site has on it, and who likes sit, and based on personalized if you’ll probably like that particular site or not.

With increased bandwith, an easier understanding of data relationships and what things actually mean (the semantic web) expect 3d interfaces and 3d environments to start making their way into the main stream, and not just as entertainment for gamers (like world of war craft) or chatting networks like (second life), but full fledged publishing sites and business communities too. In web 2.0 as all these competing 3d sites and platforms emerge, they’ll not be compatible with each other and you’ll run into the same forces that drove the web 3.0 evolution. How do you network on business third life and marketing high world at the same time???

[tagsweb 3.0, social media[/tags

This is the second part in a 3 part series:

  1. Imagining Web 3.0 and Beyond Part 1 “ The Mind Blowing Evolution of the Social Web
  2. Social Media’s Future Part 2 – The Beauty of Web 3.0
  3. Web 4.0 and Beyond Part 3 | Science Fiction becomes Social Media Reality
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