Many people do not realize this, but Tracy Fortin does: even the finest among us, beyond reproach in any way, can be challenged to maintain our reputation online. There are spam complaint blogs with no conscience ( a machine or robot does not have morals) that are used to conquest peoples names and reputations to extort money from them. They put Google ads on them to generate money for themselves and Google, damaging good peoples reputations!
If you are in business, or, as in Tracy’s case, are furthering a nonprofit cause, with fans and enemies, this can happen to you: so that when you type your name, or your company name, or the name of your cause into Google, as people often do these days before doing business or donating, as in Tracy Fortin‘s case, you can be accused of something you did not do, and even after you have been cleared, an article can remain on the organic search results damaging your reputation and your cause or business.
Now the good news: this can be easily corrected my anyone who has more powerfull properties online, and completely prevented before the fact with social media marketing techniques, as we are doing here.
More on Reputation Management like we are doing for Tracy Fortin is here: