Social Media Marketing: the new checklist for 2009
Think Video in 2009! Google has built huge server farms all over the world and video has taken over as a viral content distribution method. There is no better way to get links and subscriptions, resulting in search placement and traffic, than to blog a combination of text, video, and if possible, profiles with bookmarks and favorites.
The Social Media Marketing plan for 2009 must include:
- Syndicated RSS feeds
- Video and other graphic content
- Profiles on major highly traveled sites (My Space, Digg, Facebook etc.)
- Opt-in subscriptions, groups, feeds, email – mybloglog.com is a good place to start building an affinity group
- User-generated, user filtered content – the amount of content needed to rank now is more than you will consistently generate on your own – and you must have an automated way for the content producers, contributors to police themselves with user-ratings
- Social Bookmarking (you must stumbleupon.com your content, bookmark with delicious, netscape.com, etc.)
- You must ping the world and tell them when there is new content to keep the robots crawling your site more and more regularly
- All these things must be optimized properly
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