If you ask the New York Times, San Francisco Chronicle, or many others, times are hard for print publication ad sales.
Those ‘per column inch’ classified ads pricing schedules have given way to free internet classifieds; real time news has replaced next day news.
But not everybody has been left behind: case in point: RISMedia (Real Estate Magazine) is more profitable than ever, with a brighter future, thanks to making the transition early:
If you think about it, it makes all the sense in the world that the same content producers who once controlled niche markets in print would simply become the new content producers online, but, all to often, their inability to adapt to change has doomed them!
Not a problem around here
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[...] Israeli Rothman of SocialMediaSystems reports on a firm that has made a successful transition – Real Estate Magazine is making more money now than ever. This successful strategy includes, you guessed it, a set of interactive forums and blogs. It seems [...]