Jul 312007
If you ask the New York Times, San Francisco Chronicle, or many others, times are hard for print publication ad sales.
Those ‘per column inch’ classified ads pricing schedules have given way to free internet classifieds; real time news has replaced next day news.
But not everybody has been left behind: case in point: RISMedia (Real Estate Magazine) is more profitable than ever, with a brighter future, thanks to making the transition early:
-
The main page of their over 20,000 page website is so laden with banner, text, Google, and Adbrite ads, that it takes a few seconds to load
-
The ad revenue from Google Adsense and Adbrite alone is substantial, not to mention their blue chip clientele from over 28 years of operation as a print magazine.
-
Their brand new interactive forums have over 300 active bloggers and will be announced to their 335,000 person opt-in email subscribers this week
-
The print circulation is stable at about 45,000
-
The new local news section of their website is about to be promoted heavily, and is live and generating revenue AND CONTENT as they sell the authority power of this huge powerful website for branding and SEO purposes, and simultaneously gather local news data, and make the search engine placement connection to consumers
-
Their Events, Seminars, Training, Coaching and other products and services are experiencing record growth!
If you think about it, it makes all the sense in the world that the same content producers who once controlled niche markets in print would simply become the new content producers online, but, all to often, their inability to adapt to change has doomed them!
Not a problem around here 
[...] Israeli Rothman of SocialMediaSystems reports on a firm that has made a successful transition – Real Estate Magazine is making more money now than ever. This successful strategy includes, you guessed it, a set of interactive forums and blogs. It seems [...]