Lead Gen 2.0: Another idea evolving
Michael Rosenberg over at MediaPost wrote a good article today titled Lead Gen 2.0 – The New Opportunity
The Web 2.0 movement is transforming different industries at a significant rate. Lead Gen companies are finding better and more effective way of harvesting accurate and meaningful leads. Niche social media sites like ActiveRain.com and Biznik.com are collecting highly focused industry groups and uniting them under cohesive communities. This revolution is where Social Media Systems is working… and the next two years is going to be amazing.
Michael had some great points in choosing a lead gen company. I’ll bullet point them here, but suggest you go read his full article.
* Choose an aggregator that provides the tools and reporting that enable you to succeed.
* Pick a partner that can leverage your strengths across multiple verticals.
* Look for a partner that helps you leverage your customer.
* Lastly, choose a partner with low transaction costs.
The overall idea, examine the numbers, examine the CHANGE occurring in your industry, and maximize the result.
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