What Is Social Media Marketing?

If you rely on the universal brain power of the online community, Wikipedia’s definition is-

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.[1 The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.

But the real matter of what a Social Media Platform is all about is relationships. It is about human nature and the personal connections we make with information. As the Web is thrust into “2.0″ or perhaps even “2.5″, online wanderers continue to look for one thing- meaningful information.

Search engines like Yahoo and Google have been harvesting data for over a decade, thrusting our personal decisions through an automated process of A + B = C. Along the way, they have dehumanized the very essence of the information. They have disregarded the human equation.

Social Media is all about being human. It is about conversing with your neighbor, sharing ideas with a world famous author, or even sharing a joke with someone around the world. The “big boys” of the search engine world are finding themselves at the mercy of popular opinion as community sites like Myspace and YouTube encourage users to filter information in the most personal way they can.

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