Social Media Marketing: the new checklist for 2009
Think Video in 2009! Google has built huge server farms all over the world and video has taken over as a viral content distribution method. There is no better way to get links and subscriptions, resulting in search placement and traffic, than to blog a combination of text, video, and if possible, profiles with bookmarks and favorites.
The Social Media Marketing plan for 2009 must include:
- Syndicated RSS feeds
- Video and other graphic content
- Profiles on major highly traveled sites (My Space, Digg, Facebook etc.)
- Opt-in subscriptions, groups, feeds, email – mybloglog.com is a good place to start building an affinity group
- User-generated, user filtered content – the amount of content needed to rank now is more than you will consistently generate on your own – and you must have an automated way for the content producers, contributors to police themselves with user-ratings
- Social Bookmarking (you must stumbleupon.com your content, bookmark with delicious, netscape.com, etc.)
- You must ping the world and tell them when there is new content to keep the robots crawling your site more and more regularly
- All these things must be optimized properly
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Correct, this is less than 10% of what a reasonable advertising effort costs, whether it is print, radio, television, direct mail..
You are also correct about ROI, a good, well planned, properly executed online marketing campaign should return ten times as much in gross revenues initially, and eventually become an ongoing flow of business – ofter the website has more value that the original business in the long run
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