After spending fifteen years in online development for businesses, one of the most common mistakes I have heard was “I can’t afford it”
The truth of marketing is simple. Can you afford not to do it?
The web has became an absolutely essential medium for businesses of all sizes. Small and independent businesses specifically can gain incredible return on their investment, because unlike larger corporations they can adapt very quickly to the fluid nature of online advertising.
With free nationwide community sites like Myspace or specific niche community sites like ActiveRain, small businesses can quickly reach into existing online communities using social media strategy and online word-of-mouth campaigns.
But with millions of people talking, how can you make sure your business voice is heard?
Simple- You need to have a loud voice, one that people can share and build with you. The power of social media marketing is developing messages that encourage growth and collaboration. Rather than rely only on your voice, social media marketing uses Web 2.0 technical features to amplify your message through everyone that reads it.
Have you ever been in a gathering and heard a catchy tune or a joke so good that you just had to tell all your friends? That is the real world comparison to what social media can do online. Through community networks, your message can be shared and multiplied.
For small business, this is easy. Its about being human. Sharing what you are doing, both success and failure. Marketing a small business is about selling the benefit of what you do and not wasting time hiding what you can’t. It is about giving your existing clients a way to share your message, and to reach out through social communities to help them find what you have to offer.
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