Social Media Marketing Agency | The lines blur between Publishing, PR, IT, Advertsing and Consulting
In the last two years (much faster than anyone imagined) the advent and mainstream popularity of blogging, Social Media, and online video technology have turned the advertising and publishing worlds upside down.
Until very recently:
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PR was done by a select few with connections to and relationships with mainstream publishers and media;
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Most advertising dollars were placed through mainstream advertising agencies;
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Prime-time TV, print, and radio got the lions share of advertising revenues;
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The Internet, although growing, controlled only a token of total ad revenues.
According to this article in Advertising Age magazine: http://adage.com/images/random/lna2007.pdf.
Those ratios are shifting quickly, with syndicated TV dropping 18% from 2005-2006, and network radio dropping over 25% during the same period, while Internet advertising has raised over 46%, and Spanish-language TV over 45%. The fact that you must download a clumsy PDF document to access information like that above tells you how slowly the advertising world is adjusting, and the fact that Google has found a way to access and rank that type of document (which was formerly invisible online) shows how fast Google is moving forward!
We at Social Media Systems LLC have received serious inquiries this year (for the first time ever) from large advertising agencies who are finally looking at Internet marketing as main-stream advertising strategy.
Huge interests like Associated Press, time-honored print companies like the Wall Street Journal and the New York Times, and traditional PR companies are loosing market share more rapidly that they can adjust – learning the hard way that the rules have changed with Internet marketing, Social Media Marketing, the availability of on-demand programming (no commercials) , telecommuting (changed work and viewing schedules and habits), and user-generated, user-filtered content like YouTube, Facebook, Digg, and a host of other website start-ups targeting nearly every niche market once controlled by niche print.
As you plan you next years budget and evaluate 2007′s results, I challenge you to ask yourself:
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What has changed in my marketplace?
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What am I doing to adjust?
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Have I gained or lost market share?
One thing holds true for the internet marketplace and your role within it: these trends are accelerating,and will not flatten out any time soon; certainly not in 2008!
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Great point. I seem to get the feel that this has brought on more of an revival of the PR consultant type roll for companies. It seems as if there are now more new start ups that are trying to take advantage of this market space. Firms of all sizes can take advantage of the current climate and thrive. The best benefit for me as a business owner is that the cost is very low for the results.
I think that progressive companies like Zillow really understand this point.
Exactly, “jdahleen”;