Social Media Holy Grail | User-generated+user-rated+user-filtered Content
It is time again, in on July 4th, 2010 to redefine the ‘down and dirty’ low down on who what where how and when for social media marketing and advertising campaigns:
There are revolutionary changes in the way people find their way to all media – it is a user-driven media
Interactive media means just that: that there is a two way conversation going on between the consumer of the content and the content producer: putting artist or author, critic or poet, advertiser and target market, manufacturer and consumer constantly in touch with each other in real time. The media becomes a user-rated distilling process where the best prose, video, and other media find their way to the top of the pile through the distribution system itself, which is modern organic search influenced by the depth and the breadth of what I like to call “organic media” – large amounts of perfectly formatted and robust user-generated, user-filtered, user-rated content exists now, and with existing audiences by way of social media marketing through niche communities and groups. I can get to exactly whom I want to reach out to with the right content that they are looking for online: the “black hat” search marketers and spammers of the last ten years in this new media are now being replaced quietly by a new breed of content producers and distributors, circumventing main-stream channels and creating a new marketplace:
The proverbial cheese has moved:
- As the media driven society evaporates the society-driven media appears in it’s place!
- Huge transfers in power and wealth and influence are taking place accidentally, changing the landscape of media and the marketplace forever
- In a user driven, user filtered, user-rated, user distributed (sometimes called ‘viral) media, THE VALUE OF THE CONTENT DELIVERED UP TO THE CONTENT CONSUMER IS THE MOST IMPORTANT FACTOR
- The race is well underway already to capture little cyberspace acres of niche communities. While large main-stream media are finally experimenting with tightly controlled user comments, a next generation of internet billionaires are already reading the hidden grail in these niche communities and online neighborhoods, and they are literally building to suit the properties that will pay them ‘triple-net’ for many years to come.
What to do about it:
- Pick a niche
- Research the appetite of the target content consumer
- Become the source of that content
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Social Media Holy Grail | User-Generated+user-rated+user-filtered content
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