Feb 272007
CIPR Publishes some amazing strange guidelines.
The President of CIPR, Lionel Zetter, posted a list of conduct for social media on his blog a few days ago. It really details the very reason that most PR companies do not understand social media. If such a code of conduct were to exist and be enforced, it would have to be created “by the readers, for the readers”
Much like the Cluetrain Manifesto, social media needs a combination of personality and group consensus that cannot be handed down by a media group. The very essence of social media is to derive itself from the grass-roots aspect. Years ago I created the Blog Manifesto with the help of dozens of associates that spread it around the world.
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