Various companies are experimenting with new ways of using social media. Intuit has jumped into the fray with it’s new campaign to launch the new Simple Start product, with www.iwilljuststart.com.
They are encouraging entrepreneurs to “Just Start” by sharing the motivation, karma, and professional business ideas through a video contest. “The best idea could score $40K in cash and over $10K in expert resources. Plus, two first prize winners walk away with $5K. Enter the contest, it’s easy. Tell us what you’ll Just Start. Fact, fiction or fantasy. What have you always dreamed of doing? What are you resigning from and moving towards? And, how will the Just Start grant ($50k) help you strike out on your own?”
Anyone can enter online, but I’ll be showing up in person at the premiere launch as a start-up expert in Seattle- where on October 24 and 25th from 11:00 to 6:00 at the Westlake Center , 30 Pine Street, visitors can have an interactive experience and enter the contest on the spot.
The interesting aspect of this contest and product launch in social media is that it shares the “people” via video. It isn’t just some random entry being pulled from a hat, but a chance to be a little bit along the lines of American Idol and share your personal energy. All of the videos are going to be syndicated through the launch site, and I’m sure there will be a good amount of commentary over some of the businesses that are entered.
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