Publicity, Press Releases and SEO
With all the talk lately about the conversion of Public Relations and Search Engine Optimization I thought it would be apropos to give my two cents, and since it’s only two cents, I am only going to focus on one aspect of this convergence: the optimized press release.
Knowledge workers have turned more and more to press releases as opposed to trade publications for news sources.
According to a report out from Outsell, Inc., Vice President Roger Strouse states, The real headliner in this is that the most used content type among knowledge workers for business purposes has switched to press releases.
What Does This Mean For You?
You should optimize your press releases! Copywriters who are used to writing press releases as bait for reporters need to also think about adding keywords in headlines and sub-headers as well as in the content. This allows people to find your press release easier and more effectively. It also allows you to gain more one-way, super valuable links to outside websites, and these alone are worth their weight in gold.
[tags]publicity, press release optimization, seo[/tags]
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