Social Media Systems Social Media Marketing and Website Design Company

10 Most Important factors for Internet Marketing: Updated for Social Media and WEB 2.0

For number 10 in this updated series that was so popular the first time around, I must repeat something that seems obvious to me, but is seldom followed: everything must work together for online marketing success; which means that the architect of the system - the guy in charge must be well versed and take [...]

Innovation Is Key to Mainstream Media’s Survival

According to SFgate.com, the San Francisco Chronicle is cutting staff by 25%. Yep, 25% folks. That’s huge. That means nearly 80 reporters, editors, photographers and other newsroom staff will be let go in addition to 20 other employees.According to Chronicle Publisher Frank Vega,they’re “not getting into any specifics at this point. It’s fairly common knowledge [...]

The power of authority for overnight search engine placement rankings:

Here is a 5 day old example or two:
RISMedia Local News  was launched only five days ago, and look:

Rant: Be Wary of Internet Marketing Secrets Promising Easy Returns or Huge Do It Yourself Savings.

Everyday I run into another “earn 1,000 times your investment” affiliate marketing scheme, touting anyone’s ability to “learn to use adsense and make $1,000 per day in your sleep,” not to mention countless other how-to internet marketing guides that make it sound like a peace of cake.
I’m so sick of them I thought I might [...]

Real Estate Reciprocal Link Penalty Part 2 - Tips on successful link building

The basic idea is build valuable content and get as many one way quality links as possible. Put some care into it and avoid the “I’m a realtor too” mentality and try to at least find some niche that will set you apart and can be used to garner links and [...]

Real Estate Reciprocal Link Penalty Part 1 | Is your website affected?

I bet many of you didn’t even know that there was such a thing as a special “penalty” for real estate sites that have too many reciprocal links. What most of you do know is that Google operates on fully automated algorithms that determine relevancy based on a number of factors [...]

9 in 10 parts: Open Source vs Proprietary Solutions: buyers beware of vendor blues:

One of the most important considerations when purchasing products, services and/or software solutions for a website is the reliability, versatility, and loyalty of the vendors on which this important facet of your business depends.
There is much misinformation and scare tactics are common among vendors who have an ax to grind: they seek to scare you and [...]

8 in 10 parts: 3000 hits but no deals - a strong call to action: a reason to buy now:

In times past, when fortune 500 companies actually trained some of us lucky salespeople from scratch, they taught us that there are only three things we are ever selling: three things we must establish in a sales presentation to make a sale:

Today is the day:  urgency is absolutely essential to get people to act, especially [...]

Search Engine Marketing Strategy Guide (SMM SEM SEO) - Part 1

This is the first post in a long series, and yes I’m actually going to write all the follow up articles. I’ve decided after a lot of contemplation to write and distribute a guide to search marketing and social media marketing through this blog.
I’m going to take a large portion of [...]

7 of 10: Nobody wants the low-tech anything, or to fill out long forms; about navigation:

When was the last time YOU clicked a pop up banner or a sponsored link?  What makes you think anybody is going to fill out a long form with many required fields when you would not?
Nobody wants to refine a search  by making complicated decisions, fill out a long form with required fields, go back when they [...]

What Impact Will The Iphone Have on Search Marketing and Social Media?

The launch of the Iphone could prove the catalyst in finally pushing the adoption of mobile marketing by producers and consumers alike, using it as a valuable and effective advertising tool.
The Iphone debuted on June 29th and had some people waiting as much as six hours for the phone; demand is hot and growing [...]

6 in 10: Choosing your battles: top-of-mind awareness may be out of your reach:

If you have been watching the Nielson Ratings lately, you know that when advertising on one of the top three shows for market share, even DEAL or No Deal, Dateline NBC, and America’s Got Talent (the top three) only reach about 12,000,000 viewers each.
According to this recent article By DAVID BAUDER
AP Television Writer, the total [...]

How Networking Online is Inspiring Many Social Groups to Take it Offline

A growing trend in the online world and social media in general is the proliferation of social groups and networks that are taking their services and members offline. Businesses like Yelp, Biznik and many others are looking for ways to maintain their user base and gain new customers.
In some cases the company holds sanctioned events [...]

Social Media Conversion on the Enterprise Level - From Static to Interactive

Whew! Last weekend we went live with Real Estate Magazine’s new enterprise level conversion from a static magazine site with over 20,000 pages to a full blown interactive social media platform, with user generated (well not yet) and user-filtered interaction.
What an undertaking! Between the apprehension of their huge team of entrenched employees with their own [...]

MSM vs. Online Publishing - Freedom of Expression is a Valuable Commodity

It annoys me to no end that people in popular MSM publications who know almost nothing about the internet feel they are qualified to comment on some aspect of it.
For example, I recently happened upon an article in the Sunday times by columnist David Bullard.
Here’s a sample of what can be found:
“Most blog sites are [...]

5 in 10 Parts: Link-Building and the Popularity of Your Website - Social Media Marketing

This week’s column focuses on link-popularity, an important piece of the search engine optimization puzzle. It is not good enough to optimize and submit your Web page; search engines must be able to find your page often by following links on other, related, updated, listed, submitted pages on other servers, each tied to a unique [...]

Semantic Images and SEO

Very rarely do I come across software that makes me go “WOW”
Keep in mind that I read almost everything covering new social software.
Microsoft has a project team working on a piece of software called SeaDragon.

4 in 10 parts updated: Feeds and The Changes in Submitting Your Web Site to the Search Engines

There is a science behind feeding your data to the search engines. It has become a complicated specialty. As the search engines and the internet have become more and more complicated to avoid spam and clutter, the criteria for placement on the first page results of coveted search terms has become more stringent and the [...]

Getting Personal | A Quick Look At Personalized Search

The next logical step in the evolution of the web is personalization as search engine algorithms become smarter and more complex. The people who are fighting it are fighting the future. There’s no ideology; it’s all about the individual and what they’re looking for. So yes, in my opinion, if I don’t like A and [...]

Re-Design With a Full Featured Search Marketing Community To be Launched This Week

I have a very exciting announcement to make public this morning. I’ve been light on blogging this past week, because I’ve been working very diligently on a full re-design which includes an all new look, a user community complete with forums, profiles, avatars, private messaging and more. We should be ready to launch [...]