Social Media Systems Social Media Marketing and Website Design Company
This Weeks Featured Article
Social Media Marketing: When the water is low…
photo credit: Margaret Anne Clarke
In logging, there is a saying:
“When the water is low, the stumps will show”
It refers to the cylclicle nature of the industry, and how only the toughest survive when things are hard.
Recently I heard it said another way referring to the real estate industry in last year’s Leadership conference:
“When the water is low, you can see who has been swimming around naked!”
So true! It is the toughest of times that determine the real winners in any industry: success in Real Estate, IT, or any business requires endurance: but not just financial endurance, sometimes it is merely the attitude of the survivors that brings them through.
I once worked for an auto dealership that had six franchises until it started shutting them down one my one then went bankrupt. As salespeople, nobody knew exactly when to bail, or if there would be new opportunities with new ownership. As all the best used car inventory started disappearing off the lot to pay bills, the prospects became more and more bleak as a salesperson. With a family to support, I was one of the first to bail. But I never forgot the fact that those who stayed were so busy that they made a ton of money in the last few weeks, as bargain hunters hit the lot looking for fire sales, and bonuses where paid in cash to retain a sales force.
People who are truly fearless can sometimes benefit from everyone elses panic.
The water is low right now, for many of us, but tomorrow will come.
Blog Terminology 101
With over 3 million blogs created in the third quarter of 2006 and around 1,000 blogs coming online every day according to Technorati, people might get confused by all the industry buzz words and lingo. If you’re just looking for…
SEO Advice | Being Genuine in The land of the over hyped
We live in a world were corporate logos invade every square inch of space and 1,000 nearly identical products are quick to claim to have the biggest, the brightest, the best and the most unique solution to every problem.
“The…
Blogs and the Death of the Print Medium
Screen technologies are getter better, wireless access is abundant in any major US city and the amount of laptops, tablet PCs, PDAs and smart phone are spreading faster then an infectious disease. It’s time, finally, to predict the death of…
How To Overcome Writers Bloggage: Blog Writers Block
Quality, compelling content that your target audience will read, digg and otherwise link to is the goal of most blog articles. This in turn brings visitors to your blog, and might even attract a new subscriber or a lead or…
A Tale of Old Content | Less Sensationalism in Social Media
A few weeks ago I submitted an article written in 2005 to Netscape (for those of your outside of the social media world, Netscape a runs “submit and vote on news site” like Digg). The article was originally entitled “Libraries…
SEO or PPC | Which one is better for small businesses?
Neither one in principle is better than the other. If you can use both to increase your revenue, then please do so. What I want to discuss in this article is what direction makes sense when you’re working with a…
Lead Gen 2.0: Another idea evolving
Michael Rosenberg over at MediaPost wrote a good article today titled Lead Gen 2.0 - The New Opportunity
The Web 2.0 movement is transforming different industries at a significant rate. Lead Gen companies are finding better and more effective way of…
SEO Advice | Learning From Spammers: How To Play The Numbers
Yikes! Learning from spammers? Am I nuts? Nope (at least I don’t think so…). Read on, and you’ll see why I feel we can learn a lesson from spammers. Spammers operate on the idea of quantity over quality. They produce…
SEO For Deep Pockets - Buying Your Way To The Top With Creativity
I know many individuals ranging from web designers to business owners who like to believe that creativity, ingenuity, and hard work will win out in the search engine optimization wars and that “inspired” or “genuine intention” websites (sites that didn’t…
Lazy SEO - How Some SEO Firms & Consultants Compromise Their Campaigns
SEO involves lots of tedium and hard work. There is no way around it: building links, optimizing pages, researching competition, writing content, posting things on various websites–all this and more is required for a truly effective SEO campaign.
As with…
Social Media Guidelines?
CIPR Publishes some amazing strange guidelines.
The President of CIPR, Lionel Zetter, posted a list of conduct for social media on his blog a few days ago. It really details the very reason that most PR companies do not understand…
What is Social Media Marketing?
If you rely on the universal brain power of the online community, Wikipedia’s definition is-
Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.[1] The SMM…
The purpose of this letter is to tell you how happy I am to be a client of Rothman Marketing (now known as SocialMediaSystems.com)
“The purpose of this letter is to tell you how happy I am to be a client of Rothman Marketing ” (now known as SocialMediaSystems.com)
“First you need to know that I signed up with Coracle in September of 2006 after…
Strategic online advertising for small business
After spending fifteen years in online development for businesses, one of the most common mistakes I have heard was “I can’t afford it”
The truth of marketing is simple. Can you afford not to do it?
The web has became…
Search engine marketing is social media, for idiots
Search engine marketing is one of the most effective ways to drive targeted traffic to your website. Understanding the benefits of a well-designed search engine marketing plan can free up valuable marketing dollars that can be spent on highly focused, consistent…
How to rank for a two word search on purpose without doing anything against the rules!
That is right: as ususal, we called it, then did it!
This is an excellent example of how even a fairly mundane product line (two way battery, two way radio battery, two way radio batteries... ) can be sold online…
Modern Web Design Trends | Say Goodbye to Single Column Layouts
When you’re looking at a 19 inch wide screen monitor, a single column layout either wastes most of the screen or As the tiniest resolution starts begin used less and less we’ll start seeing more and more multi column layouts,…
Your website ranks on the search engines! Now what?
So you worked really hard and got the rankings you were after, now it’s time to diversify your approach to online marketing and increase traffic levels from different sources. You could focus more extensively on getting traffic from social media…
What is the Nofollow tag? History, Rankings, Advice
Nofollow is a tag added to links that nullifies their value for search engine rankings.�Search engines treat links as “editorial vote,” so a link from webpage A is treated as a vote for the quality or at least noteworthiness for…
Video is still untapped on the web | especially for small businesses
Video is still a relatively untapped resource on the web. Although Youtube, Google Video and 100 plus other video distribution sites are growing exponentially and seeing enormous traffic, almost all of their current content is taken with permission or more…
Highest Rated
- Social Media Systems and RISMedia Launch RISMedia Local Real Estate News | Press Release April 2007
(5 out of 5) - The 12 Do’s and Don’ts of Website Usability - SEO Basics Part 5 (5 out of 5)
- Interactive agency revenue skyrockets at traditional agency expence -advertising tides are shifting (5 out of 5)
- Don’t Be An I’m-A-Realtor-Too Site - Stand Out! Market Your Website With Quality Content (5 out of 5)
- Solomon’s Top SEM Blogs | Niche Marketing Blogs Reviewed (5 out of 5)
- Social Media Systems and RISMedia Launch RISMedia Local Real Estate News | Press Release April 2007