Naming Conventions: The Race is on for Search Marketing Niches
You will notice that although our company name is Social
Media Systems (a DBA for socialmediasystems.com LLC), our
blog is now named 3net Search Engine Marketing Blog. What
is in a name? Plenty!
You see, when you are marketing online and you want to
appear on the first page of the search
engines’ organic results page for a competitive two, three or
four word search, it becomes critically important what words
are used when someone (for instance, the community at mybloglog.com) links to your blog.
Nobody wants to link to a company brochure site, just as
nobody wants to find an ‘I am a realtor too’ vanity site
when they are searching for demographics or school information
about a certain city or state.
Therefore it is of paramount importantance what pages are named
if:
1. Search placement is an issue;
2. You want people to link to you;
3. You want the anchor text to match your targeted search
phrases.
By choosing 3net Search Engine Marketing Blog, we will be
listed as 3net Search Engine Marketing Blog, with the anchor
text matching a coveted deep search phrase: Search Engine
Marketing Blog. Furthermore, numbers come before letters
so…
http://www.webpronews.com/blogtalk/2007/03/05/marketing-
content-good-blogs-often-go-unread
http://www.latentsemanticindexing.co.uk/05/marketing-content-
good-blogs-often-go-unread/
The stuff is linked to and reprinted! (oh yea, it helps if
you are already established and syndicated as an expert)
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