Meritocracy Trumps Seo | The Rules Have Changed Again
Believe it or not, it is a documented fact that I reserved socialmediasystems.com and .org for $8.95 each in the spring of 2007, and everyone asked me:
“Why did you call it social media?”
(CC Wikipedia | ‘A moment’s insight is sometimes worth a life’s experience’ – Oliver Wendell Holmes)
As silly as that question sounds today, it was legitimate only three years ago.
I answered: “You will see soon enough.”
But this heads up is not about me, or the past: it is about today, and the future:
First a Wikipedia definition:
” Meritocracy is a system of aristocratic or oligarchical government[1[2 or other organization wherein appointments are made and responsibilities assigned to individuals based upon demonstrated intelligence and ability (merit), evaluated using (frequent) institutionalized examination.
This is opposed to other value systems, where reward and legitimacy is based upon possession of wealth (plutocracy), origin (aristocracy), family connections (oligarchy), property, friendship (cronyism), technical expertise (technocracy), seniority (gerontocracy), popularity (representative democracy), or other historical determinants of social position and political power.”
Now our modern, shortened, slightly enhanced spin from the MoviePals.org Manifesto:
“Those who do the most work on a project should have the most say in the direction of that project. If votes are used, they should be weighted by participation (called a Meritocracy).”
If you are wondering how much more if this you are going to read: read this list well known and existing online meritocracies first:
- Google.com
- Facebook.com
- DIGG.com
- Meetup.com
- Linkedin.com
- Yahoo groups
- AssociatedContent.com
- Activerain.com
- Hotornot.com
- OKCupid.com
- this list will be way too long!
Now I will get very close to home: In the past, Hollywood controlled access to the audience, the Associated Press controlled the news, the AMA controlled all remedies; IBM and 3M and Zerox controlled the office machine industry; Yahoo was the largest search engine in the world….this list would also be too long…
Are you beginning to see a pattern here? “A moment’s insight..” right now, will conquer your market permanently in one year or less if you listen to me now: almost every niche community, from lawyers, to doctors, to dentists, to government employees is up for grabs: what online meritocracy do yo need to create? This is less expensive than it has ever been, and your other methods will fade faster than you ever imagined: will you stay in business?
Non-Meritocracies that are in real trouble right now:
The AMA
The SEC
Almost every government in the world ..again the list is too long… and your business if you do not adapt immediately: forget SEO, the algorithms will favor one of the existing Meritocracy replacements for your website in your industry every time: example:
Take a good look at the software we have built in the last six months to automate the next wave of online Meritocracies: a picture paints a thousand words:
My latest list of predictions:
- Every City and State will have at least one and probably many online meritocracies
- Every occupation will have them
- Every sport will have them
- Every art form will have them ..again the list is too long…
SEO is dead! Long Live Social Media Meritocracy! Support this cause with your comment below!
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i think what you were saying is the train is leaving on a different track and you better get on or get left behind.
Exactly, Joe.