Link Bait: Blogging For Two Audiences

Here is the paradox: you must reach your market with a message that will generate leads to feed your business.

You must also reach the geeks and journalists who may republish and link to your articles, creating traffic and search engine rankings.

For Social Media Marketing purposes, you are really writing for two completely different audiences: 

Example:

We are published here at http://WebProNews.com, amongst other ientry publications  (http://ientry.com) who reach over 4,000,000 opt-in subscribers.

These are mostly techies and website developers, who are not our target market: some of them are even direct competitors: yet we intentionally write informative articles for this market, not so much to sell our services, but instead to be branded as an authority for our topics, which in turn ranks us for searches like ’social media marketing services’, on Google, Yahoo and MSN in the first page organic results.

This is because the most powerful link to your site for this purpose is for someone inside your industry to link to and consume your content: Google and the other search engines follow the trail back to the source of the information, making you the ‘authority source’ for your topic, and /or Geographic location.

However, this will not necessarily sell product for you.  Once someone actually finds your website by way of a key word search as a result of your status as an authority and your relevant rankings, you also need to write content, like this article, which, while it will never be republished by my competitors, nor in any technical authority publication, it does help to explain to you (my target audience) exactly what I do, and how it may benefit you.

Likewise, you must reach consumers, and, one way to do that is to be an authority who is quoted about your profession, and/or location so that you can achieve organic rankings for those words.

 

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