Internet Marketing | Advice From The Trenches
The world is changing at a faster rate then ever, and the computer is to blame. All forms of media have moved to the internet; TV, radio, newspapers, magazines, movies, photos; it’s overwhelming.
The way we conduct business today is different too. Everything is faster, smaller, and more complex. The learning curve is getting steeper and harder to climb; and most of us are scared. Scared of uncertainty; scared of change.
But don’t feel left behind because the industry of internet marketing has appeared almost overnight. If you think about it in terms of the bigger picture, the way we conduct business on the internet itself is brand spankin’ new.
Due to the giant learning curve involved with such high technology, meaning the computer and the internet, there are very few companies that know how to harness the awesome power of the internet. In all fairness, how does one company learn and understand all the new technologies that appear daily? How can one person possibly keep up with such an endless task, constantly adapting to the pushing and pulling tides of this shift?
Answer: you can’t. You need help.
We’re all trying to do the same exact thing; fish. Fish for new customers, fish for new business in the world wide ocean called the internet. The ironic part is we are all caught in a net; some are the fisherman, and the others, the fish; some the hunters, others the hunted.
It may already be apparent that your business’ livelihood will soon come to depend increasingly on the business that comes from the internet than any other place.
Think about it. When was the last time you used the Yellow Pages? What about the newspaper, or magazines? When will be the day when these media aren’t printed anymore?
To the younger generations it makes sense because we’re familiar with and grew up in the age of the Internet. Need an answer to a question? Google it! Need to find directions? Google it! In a rush and need to find the closest gas station? Google it from your phone!
The main point is that the internet is an extremely powerful marketing tool and should be used to propel your existing marketing efforts, not replace it. Don’t be scared; welcome technology and the internet with open arms.
Everyone should have an updated website, satisfying content, a genuine message, a call to action and a way for visitors to leave their contact information so you can follow up. If someone comes to your website but doesn’t buy, that’s the time to spend the money and effort on direct mail, email campaigns, phone solicitations, etc.
It’s not about new V.S. old; it’s about the best of both worlds. It’s about the added strength that comes when two proven methods are forged together to form a new stronger product, method, or business. It’s about riding the wave and not getting lost in the ocean.
[tags]internet marketing advice [/tags]
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