That is right: as ususal, we called it, then did it!
This is an excellent example of how even a fairly mundane product line (two way battery, two way radio battery, two way radio batteries... ) can be sold online with good collaboration between the designer and the advertising consultant who designs the search advertising strategy which will get the website seen on the organic first page results…
This is how it starts: I write an article, then digg it and blog it, and it shows up on the desired search overnight:
http://www.google.com/search?hl=en&q=two-way+batteries&btnG=Search - then I replace the article, with the target website showing up on the target search, which is two-way batteries in this case!
It is a sytem that works every time, as long as they post occaisionally!
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