Google or Bing – when you type in Buckeye Arizona Real Estate – click search
How often do you click a sponsored link or a pop-up banner? Let me guess: rarely or never, right?!
From BusinessWeek.com:
“Google grew its revenue and profit in its first fiscal quarter, exceeding Wall Street expectations and prompting the Internet company to express a commitment for “heavy investment” in its core and newer businesses.
Google’s revenue hit US$6.77 billion in the quarter, ended March 31, up 23 percent compared to the first quarter of 2009. Subtracting commissions and fees paid to its advertising network and other partners, revenue was $5.06 billion.”
Well, if that links we do not click on are worth that much, how much more are the ones we do: case in point:
Google search: Buckeye Arizona Real Estate
You will notice in the organic results three behemoths – lead generators: 1. www.homes.com; 2. realestate.yahoo.com; 3. www.realtor.com; then uh, oh!
#4 in the organic results: thekroneteam.com
#5 Trulia….
Now if you were a Realtor, being pitched by homes.com, realestate.yahoo.com, and/or realtor.com they would argue that you cannot get here on your own.
So how did TheKroneTeam.com get here? The short answer is; they deserve it, on purpose:
- TheKroneteam.com is a team of agents built on a solid couple built a business by pooling the resources of an ever-expanding team working together to make money right through the recent recession.
- By combining resources, the team has maintained a large marketing budget to stay at the cutting edge of technology and thereby do well by the firms clients.
- They have maintained ongoing efforts and a pooled budget too keep the company website relevant and on the first page results for the searches that will benefit their clients.
If all this seems too simple and straight-forward, consider that:
- Most of you will not ever maintain a routine of posting something new at least weekly
- Most of you will not maintain an ongoing promotional budget
- most of you will not plan your work and work your plan
- Therefore, most of you will not provide as good a service and thekroneteam.com
- Google can tell the difference
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Thanks for the case study of the google search results. It helps me to build a more competitive site.