Everything on the Internet is New, Dying, Dead or Golden

Mar 212008

Everything On The Internet Is New, Dying, Dead Or Golden

Featured, Social Media Marketing Add comments

The frist time Google sees it, it is new, new is good…

THE HAT SCENARIO:

Let us say that I have one hundred business cards in a hat, and one of them is yours:
What are the chances that Vanna White (or anybody else) will pull yours out randomly?
What if you have two cards; or three cards in the hat?

Consider, if you will, that the search engines are a hat with a hole in it: billions of pages are constantly being dumped into the hat, billions being purged out of the hat constantly.

In order to build real presence, you must not only get enough cards into the hat, you must get them to stay in the hat, when everybody else’s are falling out of it.

One of the ways Google, Yahoo, MSN (Windows Live) and other search engines’ robots (algorithms) determine what pages are dumped out of the hat, is to compare them to all the other pages in their cache (the proverbial cards in their hats) to purge all but one; IE: if your pages look like other pages they are given a lower ranking at best, and dumped at worst.

EVERYHTING IS NEW, DYING, DEAD OR GOLDEN:

Another way they determine page importance, and ultimately whether anybody ever sees any of your pages (cards), is that everything is new, dieing, dead, or Golden:

New is good: this is why almost anybody can get some exposure for a minute, which then evaporates as quickly as it is achieved.

Dieing means that they have revisited the page (usually every thirty days or less they re-check the page), and nothing has changed, meaning it is no longer new.

Dead means that if they visit the page two or three times without any changes or improvement in ranking factors, it is probably not going to get seen much if at all in key word searches with any depth (searches that are competitive), and may well be completely dumped from the cache (the hat).

Golden is the best: I use this term to describe websites that are rated so high because they are constantly updated with relevant data that doesn’t appear anywhere else for such a long time consistently that they achieve such a high page importance rating that they get hundreds of thousands of relevant key-word-click-through hits, or even millions or billions: making their owners holders of a very valuable asset.