Debunking Myths About Social Media Marketing Smm Part 1

Sorry about that, (Solomon hit the wrong button) this was an old post were pulling information from to update  so we will just update it now:  Here is the updated version

Most of the guides, how to articles, and general industry advice we have read on social media marketing contain some “myths” :

• If you read tech SEO (search engine optimization) Blogs,  you will find information on how to solicit and promote yourself on the the thousands of social media sites using overly sensationalist tactics in combination with what I call “friend” networking (spam) , or the process of connecting yourself to as many active users as possible by adding them to communities or by joining them as friends.
• To give some detail on what this quickly amounting mass of social media marketing literature gets entirely wrong: spam is not sustainable
• You don’t need to hit the front page or get even a large amount of diggs or votes for it to be beneficial and get you new customers, but these sites are becoming spam factories, and they are loosing their value.  Quality of content is more powerful than quantity for rankings and traffic building (and credibility and conversion, for that matter)
• You shouldn’t write about stuff that goes against your marketing message – stay on-message
• A small site will be more successful on the search engines if the content centers around a single topic (topic specific posts)
• Use multiple other related sites, conquest other posters rankings by commenting with links to more information on your site, but try to build a following that opts-in because of the value, rather than the volume of the content.
• The wrong hit accomplishes no useful purpose  - sheer volume has not value if it is not the right volume
• Even if no one promotes your stuff, promote yourself –  (add one comment to each post of your own, for instance, nobody wants to go first)
• Add hooks every now and then to try and convert the traffic. (like: this is actually a specialty, you know; and what we would say about you would be immodest of you said it!)

Know your audience and speak to their desires and emotions to get leads, their logic to convert to sales: be personal:

• You like what you do
• You are interested in using these technologies to promote yourself and make more money
• You are more interested in running your company and making more money, than in spending your entire life online
• If you couldn’t get good ROI on your online marketing, especially time consuming social media marketing functions, you wouldn’t do it all ( you are a busy person)
• You are a capitalist (some techs are socialists, or even sociopaths;  so don’t let them write marketing copy lol)

Take a look at these two real life quotes (yech!) :

“…the idea is to keep your integrity, this isn’t spam, your not trying to “work” the system only use it agressivley for EXACTLY what’s it’s for.  The communication of messages and media to audiences that WANT to listen.  There are maybe it’s the few people that are looking to research what local people doing what you do think about XYz industry changes.”"

Arg!  What does that mean?

“...Your opinion doesn’t have to be revolutionary or even especially unique…” Barf!

That is not marketing copy!

There is a fine line between controversy and conversation:
You should promote yourself  (with integrity) on the social sites and networks you use, but:

“..be ye hot or be ye cold..”  don’t be boring!

A few of the RIGHT click-through leads are better than huge number of spam hits: here are a few of the searches that feed us these days:   mostly our clients find us by key word search, and call us already ready to buy:

Social Media Advertising Agency

Social Media Marketing Company

Social Media Marketing Firm

Internet advertising consultant

Most of you covet searches that are much easier: the methods that work for us will work for you:

• We work very hard (our effort is ongoing)
• We continued to build our online presence
• We use the EXACT same methodology that we sell.
• We don’t just write this stuff, we live it.
• Our website ranked for these searches and literally thousand of others when it was only two months old!
• We didn’t launch this with a giant budget, we’re growing it step by step using the same techniques we use to help our clients
• There is no ‘secret sauce’, it is about the syndication and contribution of what you know, not any trick or hack.

What happens, You may ask,  if everyone else  (like your competition) does all these things?

They won’t: the rule is that most will:

• Lack Consistency
• lack attention to detail
• lack  follow through
• Most  many people will not complete even half of these tasks due to ignorance, procrastination, lack of time or all the above.

Your competition might launch a full scale SMM campaign similar to, or even more aggressive than yours?

Not likely: they will leave some little detail out every time.

Oh, by the way, we can help: free consultation: 805827-2450

1. sofakingbest says:

   November 11, 2009 at 1:29 pm

   Great article. I can only draw an analogy for social media marketing with old school newspaper advertising. Back then our store put in weekly ads in a large city newspaper. During the sale we saw an increase in “traffic” and sales. With no ads, “traffic” was down as were sales. Now my analogy gets kinda twisted because the point of this article is to tell us that the “social media marketing blogs”(ads) need to be more about quaility rather than the old school newspaper ads that told us about a cheaper price. “spam is not sustainable” or rather social media marketing becomes diluted and ineffective due to a bombardment of blogs that leaves us with something close to “internet-post-traumatic-stress-disorder”.