I Would Want to Have a Relaxing Massage in Hollywood from Someone with This Kind of Attention to Detail!
The front page reads:
“If you’re looking for ultimate relaxation and a healthier you – you’ve come to the right place. The specialized massage therapists at Relax, It’s Just Massage are committed to your comfort and satisfaction.Massage has been found to improve circulation, joint range-of-motion and flexibility. It can reduce many common ailments such as stress, muscle tightness, aches and pains – even anxiety and depression.This is your time to relax and escape.Choose from a variety of services:Swedish Massage Deep Tissue Massage Hot Stone Massage Sports Massage Prenatal Massage Seated Chair Massage Out-call Massage to your home. Not sure what treatment is right for you? Our knowledgeable staff can assess your needs and help you choose. Book an appointment online:”
I have never seen a more well laid-out website for a Massage place, and they have taken over their own website, after suffering the ‘disappearing webmaster syndrome’. This is WordPress, with Suffusion theme completely redesigned by the massage professionals themselves: they have followed every instruction:
They have written great articles all about every different type of massage, with pictures to go with the detailed explanations of all the services they provide.
They have completely redesigned their own look for the site, using the customizable theme.
These are not your average massage therapists: their credentials for Sweedish deep tissue massage, sports therapists massage, relaxing massage, ..
Relax, it is just Massage in Hollywood California, 90069
Believe me, I have had a good massage, and I have had a bad one: and you want these amazing therapists with this kind of attention to detail and this wonderful facility in Hollywood on Sunset Boulevard taking care of you!
photo credit: bjornfalkevik
You may have noticed lately the video megatrend that is taking place: Gone are the static brochure websites and in are interactive communities with video and Web 2.0 features. You can still find plenty of static, dead websites; but they become less relevant by the day. Viral videos, even amateur videos, routinely rack up millions of views on the video sharing sites, creating an opportunity for companies that want to advertise in this medium a chance to reach an incredible audience.
Now that race includes video, and another new trend: with more and more websites coming online, branding is taking back over, and small websites are seen less and less. We go to Expedia to buy Airline tickets, for instance, and now cheap Tickets.
The window for SEO supremacy is closing, as more and more mainstream companies embrace the emerging technology, the market will shift back 180 degrees to value the information itself over that way it is formatted, which is becoming more and more standardized.
Now the shift is back to the actual content production as having the journalistic value that creates the marketplace. While it still requires technical expertise beyond the novice, that gap will continue to close.
This means that conventional SEO companies and many web design companies need to completely re-think their strategies.
Not so long ago (I started my first company this industry in 2001) there was a race on to get to the top of the list – it was a wide open free-for-all with everyone shuffling to grab a huge emerging market: the need for search engine rankings and online PR of all kinds.
As SEO techniques become more and more defined as a distribution commodity, bought from Indian contractors, perhaps looked after very soon by major advertising agencies who used to control print budgets, this market is changing.
In the reality of this, my own company (SocialMediaSystems.com) is completely changing it’s definition to be involved with the creation and distribution of the content, rather than the formatting, and reformatting of canvas which is seen less and less:
Henceforth our emphasis will be on the creation and distribution of the content, rather than it’s formatting, which is quickly becoming standard.
We will move on to content creation and distribution – which is much more interesting anyway!
Who will control the first page of Google in the future? Why the best sources, of course.
Israel Rothman is the CEO of Socialmediasystems.com LLC. To learn more about social media marketing, visit http://socialmediasystems.com.
We hear this often: these guys had results immediately, while I have been doing everything and got no results. It is true: the same people continue to succeed, while others continue to fail: our beta testers in Denver who got immediate results, continue to succeed: they got 42 leads last month we just learned.
There are many reasons for this: I will list a few:
It is time to get up-to-date with some changes in the way a website is marketed online using Social Media:
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Do Bookmark everything you write: digg.com it, stumbleupon it, onlywire it: get the word out about your content this way!
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Ping the world when you post: it is possible to setup a pinger that lets several strategic places know about your new content.
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Allow comments and interaction: it takes time and traffic to get it going, but user-generated, user-filtered content is great for placement and traffic building.
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Solicit participation: ask your visitors to join the discussion, to log-in for free, to bookmark and share your content.
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Include video: video will soon replace much printed material online: the video search engines are becoming more and more of a traffic source.
Social Media Marketing Agency | The Lines Blur Between Publishing, Pr, It, Advertsing And Consulting
In the last two years (much faster than anyone imagined) the advent and mainstream popularity of blogging, Social Media, and online video technology have turned the advertising and publishing worlds upside down.
Until very recently:
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PR was done by a select few with connections to and relationships with mainstream publishers and media;
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Most advertising dollars were placed through mainstream advertising agencies;
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Prime-time TV, print, and radio got the lions share of advertising revenues;
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The Internet, although growing, controlled only a token of total ad revenues.
According to this article in Advertising Age magazine: http://adage.com/images/random/lna2007.pdf.
Those ratios are shifting quickly, with syndicated TV dropping 18% from 2005-2006, and network radio dropping over 25% during the same period, while Internet advertising has raised over 46%, and Spanish-language TV over 45%. The fact that you must download a clumsy PDF document to access information like that above tells you how slowly the advertising world is adjusting, and the fact that Google has found a way to access and rank that type of document (which was formerly invisible online) shows how fast Google is moving forward!
It’s common knowledge that Yahoo comes in a distant second place to Google in terms of search traffic, but Yahoo and Google represent a lot more than just search. Here is my list for the web services and properties where Yahoo has effectively out maneuvered Google and is ahead is both market awareness and user experience.
- Yahoo Answers launched in 2005, after Google Answers had been a poor performer for a long time, Yahoo took their new service and pushed and promoted it on their main site. Yahoo Answers worked over Google, because of the user experience – it turns out people really enjoy voting on the “best answer” as well as surfing through the train wrecks. In addition the site has wonderful SEO in the other search engines (Yahoo’s answers tend to rank very well). Overall Yahoo Answers was so successful that Google ended it’s Answers service shortly thereafter.
Many of the old industry thinkers seem to have a hard time understanding that in the age of filtered information where you can instantly reference what you want and when, it’s becoming less and less effective to force or push ads on visitors. Study after study show that the more savvy a user becomes the less and less they click on PPC or other advertisements. This trend is referred to generically as “banner blindness” and as it increases, I each targeted user who does click / respond tot he message becomes more of a commodity and the price for that response goes up as well.
This has created a situation where the most profitable way to monetize website content is by blending it with advertising or creating some type of a merger where you get both together. I’ve written about this “new” internet advertising model before and I wanted to blog about it again, because it’s so important, yet seems to be overlooked by most of the mainstream media at their peril.
An example of this type of merger is the local news solutions we put together for RISMedia that involved local content authors sponsoring a local real estate area which they live and getting their message out there. We push these advertiser produced content areas with the full power of RISMedia – a real estate authority so the individual content ranks well and instead of banners, visitors get a nice consistant experiene with more content to digest. It’s a win win. The simplest example of content mixed with advertising is publishing a blog where you give away real information and advice while also promoting your marketing message. Your advertising yourself and your services by creating informative valuable content.
Not all examples of content mixed with advertising are good ofcourse. Bad examples are literarlly flooding Google blogsearch right now and infesting hte web. Go ahead and see how many blogs on viagra are out there. They don’t really contain any good or unqiue / valuable information, but are more like reguritates crap posing as a real blog or information to lure click to affillaite sites. There are a ton of these out there.
In the last few years we also saw the birth of sponsored blog posts wher ethe author was paid to review a product or service, witch I think works decently nice, except blogs thqat engage in too much of that risk losing their crediblity and reader base, So ideally it would have to be balanced with lots of very organic content.
As many newspapers face extinction they’ve begun to start more aggressive monetizing their online content with afilliate offers. The problem is many of the offers that provide the highest returns also are the most spam / catch 22 / like free credit checks, credit cards and other like stuff. I believe we’re in the infancy to the middle of this trends and it’s only going ot get stronger and strong er with hundreds, then thousands, then millions and more. It’ll be fun to watch and see how slick this content bundled with advertising we plan on slowly unraveling more product offers like RISMedia’s Local program that allow our visitors to take advtange of this trend. If you’re running a large website that creates a lot of content, I’d definitley look into providing solutions that combine content and advertising in a more seemless way than soley banner or ppc ads.
SocialMediaSystems.com internet advertising group is seeking regional business development / sales managers to help ride a tidal wave of market growth in online and search marketing.
As a sales professional for this company, you WILL NOT be representing one of the world’s largest telecommunications companies selling garbage web sites, links, banners, pay-per-click, and generic search marketing campaigns.
You will be working for a motivated, successful, and industry changing company. An elite team of nimble and talented professionals offering services that establish our clients using social media. Our services and products place clients on-top of search phrases for competitive keywords on sites like Google, Yahoo, and MSN, it also allows them to leverage online communities like Myspace, Digg, and LinkedIn to find new ways of connecting with the marketplace.
Social Communities?
Been there, done that.
Podcasting?
We love to hear ourselves talk. (Hey, we are honest and clients love us for it!)
Online Video, YouTube?
Every one of our clients is a possible video star waiting to happen.
This is not a “sit back and relax” position.
It is “hands on and in the trenches” with a team of top-forming and talented members. The position requires the ability to deliver strategic leadership as well as stay involved in tactical execution.
Our services and products are in a niche category of online marketing that is explosively growing. The fundamental root of our company is based on awesome and dynamic personalities, able to make quick decisions and dance to a different beat on a moments notice.
When clients asks us about the latest technology, we look at the bleeding-edge of the online marketing world and ask “does that make sense for this client?” When it does, we leverage our like-minded clients to produce an economy of scale and entirely new service.
Sound interesting yet?
This is a great opportunity for a professional who can address the pain in a client’s current marketing and advertising solutions, and who is comfortable partnering with clients to utilize the latest and most effective cutting-edge technology.
What is in it for you?
That depends on how good you are. This is a sales position after all. For someone who knows how to address the top questions and ask for a signed contract, the realistic earnings for this position are well over 100k. For someone who has the right connections or knows how to source for the right decision makers, the sky is the limit.
Our sales compensation rides a line between sales and account management. Our commissions are on-going for the life of the client. That means our sales force is constantly in contact with a client and has the ability to make more income for themselves by growing existing clients, and are very interested in seeing a return in investment for everyone involved.
Do you know how to manage?
If you do… we’ll put you in as a sales manager and let you grow a team with people underneath you to drive results on a larger scale. Successful sales managers have the ability to establish regional sales teams that generate a lot of growth potential off of on-going clients, as well as developing niche products that focus on specific industries that they have previous experience with.
So to be blunt:
This business development position is a demanding opening for a unique and well-rounded professional with enthusiasm, talent, and personal drive. Ideal candidates have a track record of selling online or intangible marketing services, and have an understanding of online marketing with search engine advertising, branding, and some overall web savvy.
Fast-learning individuals with a business development or marketing background that want to evolve into a more lucrative position having a wide spectrum of development routes are encouraged to apply (everyone on our team has an entrepreneurial spirit!)
• “hunting” skills – willingness to prospect for new clients through calling and networking
• A “self starter” able to produce with minimal supervision
• Outgoing and extroverted
• Affinity for technology and experience with Internet technologies
• Problem solving skills or experience – the ability to understand general business problems and develop solutions based on the tools that will be made available to you
• Strong work ethic – willing to put in extra hours to acquire necessary skills, and for the right sales opportunities
• Professional demeanor and appearance
In my 53 years on this earth, one of the most fascinating phenomenons I have ever witnessed is the buying frenzy and sheer buzz created annually at the RISMedia (Real Estate Magazine) Leadership conference in New York held each September (September 5th and 6th this year); and the subsequent NAR (National Association of Realtors) Conventions in November and at mid-year.
These heavily promoted gatherings where thousands of Realtors, vendors, coaches, and media connect annually for the one of the biggest exchanges of money and ideas in the world are amazing: you should attend if you can just for the education.
According to this article in the Arizona Republic quoting Remax insiders and industry reports:
SEO or Search Engine Optimization is the process aimed at improving the rankings of a website in the search engine results pages, or SERPs.
SEO consultants are often called SEOs for short. SEO began in the early 90’s as search engines began cataloging websites on the internet. Webmasters and website owners discovered that by changing certain factors, they could greatly influence the SERPS.
So Why SEO?
Because search engines provide huge amounts of potential traffic that can make your website successful. This results in increased sales, branding, and exposure. If done correctly, search engine optimization WORKS.
According to SFgate.com, the San Francisco Chronicle is cutting staff by 25%. Yep, 25% folks. That’s huge. That means nearly 80 reporters, editors, photographers and other newsroom staff will be let go in addition to 20 other employees.According to Chronicle Publisher Frank Vega,they’re “not getting into any specifics at this point. It’s fairly common knowledge that we have had a tough financial row here for several years. As we continue to evaluate our situation, unfortunately continued belt-tightening is necessary.”From the article posted on SFgate.com:”Vega declined to say whether the paper is continuing to lose $1 million a week, as Hearst attorney Daniel Wall stated in court in November during a hearing on an antitrust suit filed by San Francisco businessman Clint Reilly.”
This is one more example of mainstream media continuing its slow crumble. We won’t see it disappear altogether for a long while yet, but we’ve all seen this happening to print media for years, as the internet and its user-base has become far more robust and advanced. This is old hat I know, but its more relevant than ever right now.
Though many papers, magazines and other types of print media are segueing into the online arena, they aren’t producing any significant kinds of online revenue models, so they continue losing money.
What print media needs to do is stop holding on to tradition so tightly and release their fear of the new. They need to concentrate on creating sites that cash flow and are monetized; there are many, many ways to do this. They need to pry themselves out of stagnation and get creative, supplementing their print media with an online source of revenue. Many print magazines and newspapers have been very successful in this respect, but they are the innovators of their breed, not the average.
A great example of this innovation can be found in one of our recent clients, RISMedia. One of the leading real estate news and business development sites, they have struck an excellent balance between success online and off, embracing the future of social media and the web while still maintaining their considerable influence offline.
In times past, when fortune 500 companies actually trained some of us lucky salespeople from scratch, they taught us that there are only three things we are ever selling: three things we must establish in a sales presentation to make a sale:
- Today is the day: urgency is absolutely essential to get people to act, especially when it comes to spending money: if there is no reason to buy today, I will often put off the decision.
- This is the place: if we do not establish that our company is somehow unique and the best to buy from, we may be making a sale and paying a competitor the commission when the prospect goes shopping after already deciding to buy from our presentation.
- I am the guy (gal): nobody wants to do business with someone they do not like. This is why some people are naturally good at sales, while others must learn skills to accomplish mediocre results. If they like the product or service, but not the salesperson, they will buy from someone else.
Websites are no different from an in-person presentation in this regard: the goal is to get an inquiry; by phone, fax, email; the sale is to get somebody to inquire. The prospect will only respond if you can establish the above three requirements in the time allotted, which, online, may be precious little (often a fraction of a second)
When was the last time YOU clicked a pop up banner or a sponsored link? What makes you think anybody is going to fill out a long form with many required fields when you would not?
Nobody wants to refine a search by making complicated decisions, fill out a long form with required fields, go back when they missed one, or have anything pushed on them! So why do so many of you build requirements like this into your website?
If you have been watching the Nielson Ratings lately, you know that when advertising on one of the top three shows for market share, even DEAL or No Deal, Dateline NBC, and America’s Got Talent (the top three) only reach about 12,000,000 viewers each.
According to this recent article By DAVID BAUDER
AP Television Writer, the total viewership is about 37.6 million, down from 40.3 million for the same period in 2006.
Nobody cares that you are the top in your industry, how much you sell, how much you make, or what a nice face you have. People are looking for inventory (cars, real estate, clothing, books, investments) and/or information (consumer information, statistics, demographics, pricing information, quality testing, ratings, advice). In order to be found by these shoppers, you need to be found under what they are looking for. If you provide that real content, you will have a shot at their business. Effective internet marketing and search engine placement are now about the content, not the ads.
Suppose there are 100 cards in a hat, and one of them is yours. Your chances of randomly drawing your card from the hat are one in one 
hundred. If you add a card, you nearly double your chances. So how many searches do you come up under? More is better.
The Internet is made up of searchable databases linked together by service providers, search engines, directories, and networks (i.e., AOL, MSN) – and now social media communities like My Space, Active Rain, Linkedin… now most everything is findable by a specific key-word-search on Google in seconds!
According to this article in Advertising Age:
In 2006, U.S. agencies collectively generated less than half of their revenue — 46.4% — from traditional advertising and media planning/buying, with the rest coming from a range of marketing services including digital/interactive, direct marketing, sales promotion, health care and PR. Marketing services grabbed 53.6% of U.S. marketing-communications agency revenue. That was up from 51.5% in 2005, the first year that marketing services topped advertising/media.
The change here is significant to say the least:
They’re an online advertising network; they connect advertisers and publishers. Optimize ads depending on how well they perform in certain locations. Use all standard channels, e.g. sports, entertainment.
Clicksector.com and revenuegateway.com a contextual advertising company specializing in targeted keywords, urls and geo targeting; they are a publisher’s network as well, working on some desktop applications to make it easier on customers when they use the product.
Trinet is a web design and web development company; they do a little bit of SEO or SEM.Target demographic is medium to larger companies; they say they’re set apart from other competitors because everything is custom-made by their in-house development team.
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