Feb 282010

Don’t let him get away with it!  Write about it at The Man Bashing Site – whyheisajerk.com, and save the next poor unsuspecting victim the trouble, and get some support from your sisters while you are at it!

To be honest, I did not get it: I actually thought that Elizabeth was a little crazy when she came to me and said she wanted  me to build for her a man-bashing site where women could just get it ‘off their chest’ how pissed off the are about how they always feel like there is something wrong with them when a relationship doesn’t work out.  She actually scared me a little, and she had a very limited budget but had it in mind to create a business that would one day support her.

“You don”t even have to be in a relationship.” she said:  ” You can rant about your crush, ex boyfriend or husband, dating life, abusive relationships, etc ..”

I must admit that she was ‘crazy like a fox’ – The Man Bashing site is working – and she was right, there are a lot of women who want to bash men!

She set up a great community site: she actually built one of the best easiest to navigate ones I have ever seen: WhyHeIsAJerk.com is an example of how things have changed: there is no privacy, and if you are a dirt bag, a player, a cheater or a are dishonest or abusive in any way:

Your ex that you just abused, skipped out on, or cheated on may just find THE MAN BASHING SITE, AND WRITE ABOUT YOU, AND YOUR NEXT UNSUSPECTING VICTIM MAY BE SPARED!  LMAO!

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Feb 052010

It is an idea who’s time has come: SPAGG.com

With the revitalization of the inner cities and old buildings as ” industrial lofts”, the green movement, and the economy and the slow economic recovery of late, the timing for SPAGG.com is prefect:

Spagg.com Network – the first place where private owners can securely rent their cars to make extra money.  Owners and renters meet for pickup and drop off – it is perfect.  It cuts out the middlemen completely, and utilizing today’s social network technology and mobile access to the best advantage of car owners who need to offset costs, the environment we all live in, the reduction of congestion and parking issues, the reduction of dependence on foreign oil: everybody wins on this one!

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Dec 212009

Hand raiserWill next year be as bad as the last?  Probably not.  But now is the time to think about what you will do differently to make sure of it!

One of the things I like about blogging is that I can always work at any time of day or night.  I have sold many millions of dollars from my efforts. (and I do not sell Real Estate; our average ticket is now under $1000)

We have written a complete guide of how to do this, and given it away for free here:

http://socialmediasystems.com/rothmanguide/

We did this because we think that, if people know all that we do for our clients, they will be more than willing to pay the $299 that we charge for an e-Book website and/or the $479 we charge for an SEO blog setup and hosting for one year.

The new redo of our website and this guide, which is being edited live, have resulted in the most interesting Google analytics data I have ever seen in 10 years of helping over 1000 companies come up on organic search: here are some highlights:

For the first 20 days of December since the new stuff has gone live:

3,971 Visits (traffic is up almost double) in 20 days

Average time on site:  3minutes 12 seconds (the highest we have ever seen)

Bounce rate: 60.01 %!   This is the lowest bounce rate we have ever seen!

Google organic search traffic:  2,214 out of the 3,971 total visits!

I can only conclude that many of you are reading up on how to build websites yourself.  Can I make a suggestion:

  • Hire us, it is only a little bit of money, and your time is worth something
  • This kind of organic traffic could sell real estate for you!
  • You cannot make up for a life time of expertise in one read – hire us!
  • Do something this year, to get the traffic from Google organic search and the others too next year

Here is a holiday offer: you are all reading our stuff: if you will hire us before Christmas (a few days: you can use any CC or Paypal or checking) and I will discount our already low $300 or $479 by another 10%!

That is $269 for an e-book, and/or $431 for a complete website, blog, and me writing about you to kick things off, trainings, rankings.

Note: you must mention this article, and request a special invoice here: mailto: info@socialmediasystems.com ; and you must do it before 12-25-2010

Do it now! 



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Dec 082009

One of our current partners, Brian Bentow, is a computer programmer who wrote a book about computer related injuries:  his experiences prior to meeting us, and the processes he went through learning about self-publishing a book, are valuable to anybody who has something to say, and who wants to get the word out for pleasure and/or profit.  In fact, this is easier and less expensive than ever before, but there are many out-dated methods and services to be avoided.    This article will help the reader avoid spending the money, time, and anguish that Brian experienced on this, his journey:

“My name is Brian Bentow and I published my book called The Computer Athlete’s Handbook: Your Guide to a Happier, Healthier Techy Lifestyle through CreateSpace,  Amazon Kindle, and MobiPocket over a year ago and had moderate success.  I sold around 100 copies, mostly through Amazon.com, http://www.amazon.com/Computer-Athletes-Handbook-Healthier-Lifestyle/dp/0982044704/.

I had read Dan Poytner’s Self-Publishing Manual.  I recommend reading that book.  However, the version I read was a bit outdated and did not discuss the benefits of Print-On-Demand services at great length perhaps because they were relatively new at the time. Consequently, I had to do my own research and make my own decisions.  I decided to do Print-On-Demand because it has the following benefits:
1. You can update the content of your book at any time and I wanted to get feedback and planned to make a new edition in the future (This turned out to be extremely important because after I broke up with my girlfriend, I needed to update my dedication page.)
2. You don’t have to worry about returns, shipping, or fulfillment
3. You don’t have to buy a few thousand books and invest several thousand dollars and garage space
4. Createspace has a special program to put your book on Amazon.com for you
5. You can always do a large print in the future if the book becomes very successful and distribute the book through bookstores

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Dec 012009

websitesevolvedad4

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Nov 292009

If you type into Google search “ISO 9001 Quality Control Experts” or anything else to do with Guaranteed Certification in this niche market, you will find our client:  Qualaco, Inc. Even though this is a brand new domain we reserved for them, they already have organic Google rankings targeting their niche market exactly.

ISO Quality Systems Experts Compliance Consultants WebsiteThey not only rank on Google searches for whatever they write about in this niche market they know so much about: they also have greatly enhanced their business plan.  You see:  Qualaco, Inc. is a management consulting company with a niche specialty which addresses a huge, lucrative marketplace: there are many companies in aerospace, oil, Government Services, Defense contractors, Food services, Transportation and many other gigantic industries who are compelled to conduct quality control audits in order to maintain certifications necessary to conduct their businesses.  While these mandatory third party quality control audits have tremendous value for other areas of Human Resources and efficiency in manufacturing processes improvement, they are absolutely mandatory in order to maintain various government certifications.

We have not only allowed out wonderful efficiency expert consultants to reach their audience in a new way, without the usual very expensive process of calling on Government agencies and large corporations directly and breaking down doors so to speak.  We have also installed special plug ins into the Wordpress blog we created for them, which allow them to set any number of special permissions providing access to client specific pages, where internal auditing and employee moral monitoring, and anonymous tips information can me collected and monitored all year long; also with special access to the management of clients to have constant information fed to them, and time and date stamped records to be maintained as a permanent record,  thereby turning a yearly service into an ongoing one, without almost no internal cost.  This has enhanced their ability to provide a value to their clients, and to operate profitably with minimum human man hours, their chief limiting factor because their knowledge and what they do is so very specialized that they cannot duplicate themselves.

What we have done putting them on top of Google was easy

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Nov 052009

Viral Video will play a growing role in advertising in 2010

In 2010, when you consider SEO, SEM, SMO: don’t be stupid: the rules have changed again:

Beware outdated techniques and services: any methodology that is designed to bring an unworthy site up on the first page organic search results of Google and others, at best, will not work for long; at worst, these outdated, yet still widely offered services will get your website penalized, or even banned. Internet services and techniques, and the professors and self-proclaimed experts on the specific topics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM); and now Social Media Optimization (SMO) have always been purveyors and protectors of rapidly outdated skills sets: which is happening now at a much faster rate as the technology moves further into a parabolic curve of advancement.

Fortunatley, a new age is upon us: what we called an “I am a Realtor too!” website in 2001 (when most of our clients were Realtors, and we were able to create rankings for such sites by giving away free ads) simply cannot be ranked for any sustainable period of time if at all now: although many not-so-up-to-date sources of misinformation will tell you otherwise for long enough to get your money. Our free ads sites worked after until 2003, when the search engines decided that any number of links originating from one URL (website address) would be treated as only one link, and subsequently that a database address would be treated exactly the same as a unique domain. Link-farms (web-rings, etc) evolved and adapted with  social-bookmarking (Digg.com, Stumbleupon.com, Reddit.com) and user-generated, user-filtered content to compensate for subsequent changes to the algorithms determining that such contextual links needed to be from topic-specific authority sites to do any good, and now, as is always the case eventually, those sites have lost their relevancy because they became spam factories just as you started to learn about how well they worked for a little while. When Google decided that dynamic content was better that static content, and some rocket scientist decided that Blog sounded better than Weblog, or Newsgroup ( as we they were called  in the 80’s), the blogosphere erupted, and social networking sites  really came into their own.  Now we all have too many profiles that we never update or use, too many ‘free blogs’ to keep up with, and ‘Splogs’ (spam blogs designed to harvest spam and feed it to the search engines) don’t work anymore either for any length of time, because people like me (and you , I hope) report them to Google and get them banned.

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Nov 012009

Too many cooks spoil the brothIf you are even thinking about using Elance, Rent-a-Coder, Freelancer.com or any other online freelancing site, get ready for some Brain Damage! These sites are terrible for both the clients and the freelancers and here are just some reasons why:

For Clients:

  1. What if I don’t know exactly what I want? Too bad! These sites want a piece of the transaction so they control your freedom to work directly with the client to help define the project to meet your business goals!
  2. Who is actually doing the development? Because you cannot work with the freelancers directly, you may THINK you are working with a qualified freelancer but they just hand the project and a programing book off to a high school student!
  3. These prices are too good to be true! They are! The freelancers are forced into a competitive bidding process so early in the project that is so heavily weighted against them that they are forced to underbid poorly defined projects. In fact, these projects are typically a miserable experience for the freelancers and you are likely to get crap back!
  4. Why can’t I find top-notch professionals? On these sites, the freelances are incented to do quick and dirty jobs to meet hard deadlines.  Scope can and should change as you learn more about the project.  It is nearly impossible to do Agile or intelligent development in this way!

For Freelancers:

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Sep 262009

As we did years ago  (you will notice that everything we said several years ago has come out to be true, and much of it still applies) we will sum it all up by reviewing all the pieces to a successful social media marketing (online marketing)  campaign: many things have changed in the last 6 years, and some have not: one thing that never changes is the need for competitive attention to detail, because one weak link breaks the chain: let us review:

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Jul 122009

Old Austin Texas in quintessence
Creative Commons License photo credit: rutlo

When Dave Pomah contacted me about out of the blue from London inquiring about our Reputation Management services I had no idea about the powerful story he had to tell: I just explained what we do, who we are, and what we charge for the service.  I gave him examples of what we had dome for the whistle blower for Enron when the people she blew the whistle on ganged up on her, and before the end of the day Dave was my new client.  The next day (this was just a couple of days ago) I read his questionnaire; what  compelling cause!

Dave and Jason Toal have a story to tell: help them fight back against racial harassment on a scale not imagined:

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Jun 012009

At The Legal Answers.net, you can get answers to criminal defence issues, procedures, penalties, and what do next.

Get answers to legal defense questions now: Criminal Defense Attorney Nancy Kardon - 310-792-7491 Torrance, CA 90503

From
‘What happens if I’m charged with a felony in California’ to what sentences are customary, and where to get help: Kardon Law provides this online resource for free. You can get a free consultation and decide if you want to go further with no cost and no obligation, at this online legal questions and answers blog: http://thegalanswers.net

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May 262009

Meetup.com localized social networkingMeetup.com just keeps getting better: for $20 per month, you can host up to three meet-up groups of your choosing and design. You can customize and brand your meet-up group (no that there is anything wrong about the standard interface), and the RSVP and sponsorship functions are awesome for building an affinity group of any kind.  Whether your target clientele is as narrow as gay female liberals, or inclusive as everyone who drinks coffee, you can be instantly exposed to everyone in your area (probably thousands) who have indicated an interest in such new meet-up groups by key words and geographical radius.

I highly recomend this format for community building, which can integrated in on the wbpage level into any existing website, or even function as a solution of it’s own.

Learn more by joining and filling out a profile for free:  http://meetup.com

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Feb 172009

I must say that as the founder and one-time owner of a free classifieds site known as ‘Ads For Free’, my hat is off to Inetgiant.com:  I was able to place this free classified ad with video, pictures, plenty of text, COMPLETELY FREE IN TEN MINUTES!

Free Calssifeid ads - largest and oldest free siteInetgiant.com Free Classified Ads

 is the oldest, most well known, and best free classified ad site I have seen.  It is extremely quick, user friendly, HUGE – and they offer a robust set of options: seeing how many ads there are there, I would consider some of them due to the low cost:

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Feb 152009

$99.00 Per Month Private Label Social Network

See our new network here as an example!

  • Custom – stand alone or install into any existing website
  • Seamless Branding and Integration
  • Ongoing hands-on managed Social Community with Ajax, Video, Chat
  • We manage SEO, Promote
  • Optional $148 Per Month with domain, hosting, ad revenue

Your own branded social network for almost nothing

It is not necessary to spend thousands of dollars re-creating the wheel: to create your own social network is now free on Ning.com;

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Feb 152009

Businesses Can Do Their Own SEO and and Social Media Marketing By Israel Rothman
seo

As someone who sells SEO related Social Media Optimization and Marketing as a service you would think that it is not in my best interest to tell people they can do SEO and Social Media Marketing on their own: But it’s true.  Just as changing the car’s oil, fixing clogged pipes, or painting a house are all relatively easy, most business owners can build, market and improve their website on their own. All it takes is an abundance of  knowledge and time.

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Jan 242009

Serve your community, promote your business, and make a profit at the same time: you can be on top of thousands searches for combinations of your target key words, and build a valuable website property at the same time!

By giving the local interactive community portal in your area away for free, you can capture a marketplace, and make a profit:

City Scoop localized online media center 

socil media marketing reseller expert business opportunity

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Nov 012008

IMG_3248Creative Commons License photo credit: David Boyle in DC
There are reasons why I had the outrageous gall to re-start my online marketing company without capital: I had done it all before to the tune of millions, didn’t need a physical location, was selling a service with very little hard costs other than our time, and had re-created RISMedia.com (Real Estate Magazine’s website) as a Wordpress blog, with links to me and advertising to get leads from Realtors, who spend alot online.

Everything went well at first: we did over $1000,000.00 in the first 18 months and it looked like were back for sure.  Our overhead had risen with our growth to $45,000.00 per month.  Then this economy hit, and this article is about what happened to our merchant account when that happened.

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Sep 092008

 Now you can have an E-Book marketing system blog by purchasing our amazing power immediately for $299, or complete with hosting for one year, your own domain, strategic posting and promotion, and ongoing training, promotion and support for as little as $479.00.

Why have a website that nobody sees?  We promise traffic and functionality that puts you in control of your own destiny.

The best things on the web are either free or so inexpensive that anybody can get in the game – it is consistent performance and success resulting form the expertise to make it al work together that are hard to find!

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Aug 132008

Skull
Creative Commons License photo credit: jphilipg

Now that race includes video, and another new trend: with more and more websites coming online, branding is taking back over, and small websites are seen less and less. We go to Expedia to buy Airline tickets, for instance, and now cheap Tickets.

The window for SEO supremacy is closing, as more and more mainstream companies embrace the emerging technology, the market will shift back 180 degrees to value the information itself over that way it is formatted, which is becoming more and more standardized.

Now the shift is back to the actual content production as having the journalistic value that creates the marketplace. While it still requires technical expertise beyond the novice, that gap will continue to close.

This means that conventional SEO companies and many web design companies need to completely re-think their strategies.

Not so long ago (I started my first company this industry in 2001) there was a race on to get to the top of the list – it was a wide open free-for-all with everyone shuffling to grab a huge emerging market: the need for search engine rankings and online PR of all kinds.

As SEO techniques become more and more defined as a distribution commodity, bought from Indian contractors, perhaps looked after very soon by major advertising agencies who used to control print budgets, this market is changing.

In the reality of this, my own company (SocialMediaSystems.com) is completely changing it’s definition to be involved with the creation and distribution of the content, rather than the formatting, and reformatting of canvas which is seen less and less:

Henceforth our emphasis will be on the creation and distribution of the content, rather than it’s formatting, which is quickly becoming standard.

We will move on to content creation and distribution – which is much more interesting anyway!

Who will control the first page of Google in the future? Why the best sources, of course.

Israel Rothman is the CEO of Socialmediasystems.com LLC. To learn more about social media marketing, visit http://socialmediasystems.com.

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Jul 182008

In logging, there is a saying:

“When the water is low, the stumps will show”

It refers to the cylclicle nature of the industry, and how only the toughest survive when things are hard.

Recently I heard it said another way referring to the real estate industry in last year’s Leadership conference:

“When the water is low, you can see who has been swimming around naked!”

So true! It is the toughest of times that determine the real winners in any industry: success in Real Estate, IT, or any business requires endurance: but not just financial endurance, sometimes it is merely the attitude of the survivors that brings them through.

I once worked for an auto dealership that had six franchises until it started shutting them down one my one then went bankrupt. As salespeople, nobody knew exactly when to bail, or if there would be new opportunities with new ownership. As all the best used car inventory started disappearing off the lot to pay bills, the prospects became more and more bleak as a salesperson. With a family to support, I was one of the first to bail. But I never forgot the fact that those who stayed were so busy that they made a ton of money in the last few weeks, as bargain hunters hit the lot looking for fire sales, and bonuses where paid in cash to retain a sales force.

People who are truly fearless can sometimes benefit from everyone elses panic.

The water is low right now, for many of us, but tomorrow will come.

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Looking for more?
Learn about what it takes to build, market, and improve a website in 2010

Rothman Guide to Building Successful Websites 2010
Topics include: web design, website development, and search marketing