[/caption]

Ads can be placed now, the regional editors will be integrating the free ads links into the state and regional maps pages!

The new pricing for business wanting to sponsor the state level, regional level, or any category of classified ads (no two categories can be alike):

Exclusive sponsor of an exclusive free classifieds category: $99 per month: to understand why anybody would want to pay that, you must understand UpLog.org, the ads will rank on the search engines for every year make model, zip code…

The rest of the story: I have done it all before, and I knew it work all along: the regional editors are the contact people, the content editors and moderators, and they get 50% of the money! History:

original article is here:

2011 Rothman Selling System for Social Media Updated

“The truth is: there is no us and them: only us. We go there together, or we don’t go, as a team.”

Sunday, Aug 28, 2011 – Israeli Rothman

The all new opportunity for 2011 is to join the social media explosion:

Some say that only 7% of all advertising dollars are spent online. How much do YOU think that that will change in the next few years? In this new gold-rush, the picks and shovels are to be found at upLog.org – WE ROAR!

*Credit where it is due – I am open-sourcing this information -

“I should tell you that I have had almost every main-stream selling course there is in my thirty four years as a professional salesperson: first at European Health Spa (the Dale Carnegie Course);then Office Machines (fortune 500 training including the Lee Duboise course); then the automobile business (Grant Cardone, Tommy Hopkins…)

I credit all of these and many other great sales trainers for starting me off and many little tidbits have been updated in this guide to reflect a changing market. No matter what industry you are involved in, successful business requires sales: I will omit some of the stuff that is specific to my business, and I will continually improve and add to this so bookmark it:”

Introduction:

Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with knowledge of how and why people make decisions to buy, or not to buy as the case may be.

1. Rule number one: pick the battle that you can win:

Bizop – Social Media Advertising Agency – the gold rush of our century!

Ten years ago, in a little company called oregonfreeads.com, I began prediction the death of the industry that I took part in inventing – the SEO industry. I was a pioneer in using user-generated, user filtered content to produce a website dominance online . Now I am telling you that the content, and the popularity of the content and the content producer are all that matters anymore; that day has arrived: with Google+ and +1, the days of fake rankings are quickly coming to a close – get over it!

The only sustainable solution is now to be a content producer and/or aggregate with some kind of value-added: the race now is on to produce the value added layers of content and navigation to the web that are lacking, as cyber-real estate is now worth more than dirt!

ENTER: UpLog.org

There will be a blog here for every city and state: only one for each. There can be one blog for each industry niche; and an unlimited number of E-Books. Each is a business opportunity because we roar as friends and followers and tweeters weekly together with our blogs and profiles!

As a team, we can dominate any organic search terms intentionally and easily. Therefore, we are exclusive: and conflicts of interests are not aloud. Our groups of contractors and professionals all over the world are the best anywhere, and together our power in the search engines and social networks is enormous.

You can be the exclusive city-state.uplog.org for your area, and/or you can make money selling advertising, at whatever you want to charge – work at home. You make $79 for each referral and residual commissions of 10% for one year on anybody you recruit and/or mentor: you can own your own local platform and be in business for $179.00: no payments: play-to-pay one good post per week, no payments ever, no obligation…call 805-827-2450 my cell, right now!

When people ask us: are you web designers, web developers, SEO experts?
We answer “no: that is a small part of what we do.”

These are all things that fall under the umbrella of what we do (Internet advertising), but each only plays a small part of a larger enterprise: making money online.

The first rule of any marketing campaign is to know the market and your target customer: in our case, it is a messed up marketplace: with everybody and his brother claiming to be able to design websites and/or create placement and hits; yet most of them fall into the category of the “blind leading the blind:” definition:
People who do not really know what they are talking about selling to people who do not really understand what they are buying, with no standards of pricing or performance.

For that reason, we take great care not to fit into any box that allows people to mistakenly categorize us: nobody who needs a consultant is willing to pay for one: so we sell the result of what we do, then do what we must to bring about that result; adding value along the way after the sale.

Since anybody else who can assure results with any consistency is exorbitantly expensive because of these very same problems with the market, we are positioned perfectly to offer a wanted and needed service to a starving market, packaged and delivered in a readily accepted bundling: which is the secret to repeated success in marketing our services in a competitive marketplace: we are market driven.

The market:

• All the over-educated unemployed people the world, all undermentioned or poorly represented local national and regional businesses; all independent professionals, consultants, programmers, designers, marketers, writers, entrepreneurs and authors. – IE Everybody in the whole world who is willing to work – or to pay for results driven, cost effective advertising!
• Everybody who needs an income.
• Everybody who has an outdated, and/or impossible to rank (invisible) website
• Everyone who needs traffic to a website
• Everyone who needs to manage their personal and professional reputation online

What they all have in common – an even increasing desire to connect, do business, buy, sell, date, get up to date, learn, and otherwise interact completely online. We at upLog.org, provide the tools, rankings, training, placement, community, training and connections: the sheer power to do so: everything you need to be in business full time immediately earning a six figure income as an independent executive for $179.00 US at upLog.org:

2. It is no longer who you know: it is what you know that matters: blogging is the answer:

It is like the difference between being a newspaper reporter, and owning the newspaper: if you have a free blog at blogger.com, wordpress.com, Google, Yahoo, Windows Live or anywhere else: the content will not help you get on top of the search engines. If, however, you have your own, properly optimized blog originating at your site, you will rank for your chosen search terms – even thousands or millions of combination choices of key words!

In short, having a blog (on somebody else’s system) will not get you to the top of Google (The Media); but being a blog (from your own social media hub) will!

>>>more soon>>>
Join us tomorrow as our guest:

http://business.uplog.org/free-weekly-wordpress-training-and-support-at-uplog-org/

Our packages can be customized to fit your needs and everything is solved with a proposal and contract that will include exactly what you need to get up and going. We customize the package for you, contact us and we’ll go through it together step by step. You may take this initial (little baby) step: this is the minimum amount to to deposit to warrant written analysis: $200 credit toward any service, with a promise: If you will take this baby step with us, we GUARANTEE ABSOLUTE SATISFACTION WITH OUR PROPOSAL OR YOUR MONEY BACK – NO QUESTIONS ASKED – WE KEEP THE PROPOSAL:

Join us!

-the roar of all of US!

100 Faces in Common | New work-at-home-professional Lifestyle

Driving an hour or more in rush hour traffic to work in a cramped cubicle is outdated and expensive: the new model involves working from home:

According to this article, from The Wall Street Journal:

There are almost as many professional bloggers in America today as there are Lawyers:

Lawyers: 555,770

Bloggers 452,000

Computer Programmers 394,710

CEO’s 299,160 Firefighters 289,710

(Source: Bureau of Labor and Statistics)

This article, from The Wall Street Journal continues:

Demographically, bloggers are extremely well educated: 3 out of 4 are college graduates. …2% do it for a living successfully…it takes about 100,000 unique visitors per month to generate an income of $75,000 per year…..bloggers can get $75 to $200 for a good post….

That is not new information; but this is:

Bloggers: 452,000; Computer Programmers: 394,000; Real Estate Professionals: About 1,000,000:

From the US Bureau of Labor and Statistics

Projections Data About this section

>>>read more about the new workforce demographics and the changing landscape of B2B here>>>

Computers are changing the world. Are you keeping up?

Courtesy of Patrick Ciriello ; business consulting at Author Uplog.org

Publicity and Social Media are the Catalyst to New Reputation Management Bundle

Scottsdale, AZ, March 21st, 2011 – Are you ready to dramatically increase the Internet search rankings of your business? Do you want to start boosting your Web presence using social media, and organic search rankings? Your chance is here! Now!

10DayPublicity.com in Scottsdale, AZ and UPlog.org have partnered together to create an affordable, dynamic social media and reputation management package. We now show businesses how they can achieve Page One rankings on organic Google search results using a tested hybrid blend of social media, online press releases, and publicity. The result? The Ultimate reputation management program.

We’ve assembled a fantastic package for small businesses everywhere to get the EDGE over your competitors. Our combined Web knowledge at Uplog.org and 10daypublicity.com combines marketing’s most potent online tools into a multi faceted marketing attack.” said Israel Rothman, founder of Uplog.org. “We want to share our “strategic marketing hybrid” of social media, publicity, syndication, and reputation management with small businesses. This laser focused approach gains rapid awareness, new customers and most important, Cash!” States Bohlke of 10 Day Publicity.

Learn more at the 10 Day Publicity-Reputation Management page. http://10daypublicity.com/reputation-management/

The new “Reputation Management – PR Blast” package from Uplog.org and 10daypublicity will bring to businesses the most comprehensive social and online reputation management and PR service offered. Smart businesses will get:

1. Amazing online exposure using our tested Hybrid blend of social media, online press releases, social media publicity, and reputation management

2. A custom reputation management blog with hosting at UpLog.org for one year (an UpLog.org E-book Website)

3. A professionally written press release with your quote published within, guaranteed to be picked up.

4. Media outlets such as MSNBC, Yahoo News, Reuters, CNBC, Forbes and others.

5. Instant rankings on Google organic search for your keywords

6. Solid reputation management as a result of better news and higher search rankings.

7. Positive review on Yelp written by 3rd Party testimonials

8. One Year of ongoing support and training.

9. A sustainable solution, supported by the ROAR of all of us!

*Additional Services can be acquired for small fees. These services will include set up/and/or optimization of 4 main social media accounts (Usually Linked-in, Twitter, Facebook, etc.) and added links and integration for an existing website.

You will find your news stories about your business highlighted on major news networks like Reuters, MSNBC, USA Today, Yahoo Finance, TD Waterhouse, CBS MarketWatch, Dow Jones, NY Times, Denver Post, Google News and many more!

We know this because we are doing this every day for clients just like you!

Normally, most businesses pay high-priced PR firms retainers of $5K-$10K a MONTH for services like this. We think this is absurd, and we’ve broken down our payment plan into two easy payments of $746 to garner you Publicity and Page One rankings on Google search engines! It’s that simple.

We will help you acquire online credibility and cash conversions RIGHT NOW! No long term commitment required: continue only if you are completely amazed!

Please note: National Publicity IS credibility. Credibility equals Conversions. And Conversions equal cash sales!

Contact us for our Early Bird Promo where we are including a website design for our first 25 customers. Ready for your first PR blast ? Want to announce a new a new product or service? Want the whole world to hear you? Do it now:

Uplog.org is the top local news pr agency in the world according to Google organic search
(Bulldog Reporter is a magazine for PR agencies)

Why deal with anyone else? Questions? Israel Rothman (founder) 805-827-2450

779 K Video |Open source pitch video for social media, websites, marketing, it…

I am hereby open-sourcing this series of clips and modern pitches for SEO companies and website Design and marketing firms to edit, change, brand, white label, use at will: we generated $779,000 in nine months when we started social media systems. Happy editing!

Are you looking for a real, B2B upscale, respectable, fun, creative second or first stream of income from writing about what you love?  Well, so does everybody else: and now it is here: if you are looking for a B2B home business, you may want to consider writing a column for the B2B Home Business Network News!

This will be a mass emailed e-zine that will be used to build traffic to Uplog.org as we grow.

This is 100% “Play-2-Pay” free advertising for anybody who we feel will do a good job of writing monthly high quality informational articles for our B2B Home Business Network entrepreneurs.

Interested parties: writing sample to info@uplog.org

OK, it is probably not a surprise when I tell you that you cannot make good decisions of you cannot clearly answer the above questions, and many more that deal with marketing online.

It probably will be a surprise, though, when i tell you that you can get all the training you need to answer these questions, support, classes twice a week for 2 hours each if you want to to attend, and top placement on Google organic search for any term you like at the same time, overnight almost, for only $179.00 per year at Uplog.org.

Listen, I have been telling people for ten years to be enabled and empowered to take over their own website and marketing: you need to learn this stuff: but can you really afford to put your business on hold until then?!  Let me help you!  It is free!

>>>from the 2011 Rothman Guide to Guerrilla Marketing free online e-book>>>

Subscribe here

Happy Valentines Day to Early Adopters | Uplog.org Raise in Pay

Effective immediately:

Pay increase: from this time forward, all sales at Uplog.org, other than joining in the first place, which still pays the referrer $79, will pay 30% of gross for Uplog.org offerings, which will be labeled Uplog.org products and services on the new shop page that we are building now that we have corrected the bug that was discovered in the affiliates program.  We felt this also a good time to make these other adjustments: you will also continue to receive override residual income of 10% for one year from people you bring in: it will come in handy then I am sure!

My hat is off to you who are my early adopters; we are on to something big here!  Here is a news flash: some of these people who sign up who are not deleted as spam are leads and they will become Uplog.org-ers: they are all fee game for you existing Uplog.org-ers!  People buy from those whom they know like and trust!  Do yourself and me a both big favor: go close a nice sale today with my help, keep all but 10%: make some money for yourself today: fire your boss!

>>> more about the Uplog.org Internet advertising business opportunity here >>>

This site was created for a client who started one of the earliest online diamond jewelry store. They needed a way to manage their stock and inventory with speed, ease, and efficiency, on a site with a nice elegant, sleek and modern look. The products are organized in categories such as engagement rings, gems and stones, etc. so the buyers may find exactly what they’re looking for. There is a shopping cart that lets customers make their purchases directly from the site and each product has its own description page with the details of itself. Below the front page slider are 3 columns of information that the client felt was crucial for each customer to know: their experience and history, their clients’ testimonials, and their policies to protect the buyer.

To visit the live website, click here.

If this seems too obvious to you:

• How professional and up-to-date is your website?
• Can I opt-in to your feed?
• Can a push a button and become your friend on any bookmarking site or social network I like without typing?
• How professional is your Twitter profile?
• When do you tweet?
• How often do you blog?
• Where do you re-post partial articles?
• What groups do you organize?
• What groups are you a part of?
• When was the last time you updated your pitch-video?

OK, I could go on and on: but the point is: there is a brave new world out there when it comes to marketing online.  You cannot do a professional job yourself: this has become a specialty, like a doctor or a lawyer (actually, Emily almost went to Law School before she figured out that she did not want the job!)

Just s you would not perform surgery on yourself, or represent yourself in court: the things that I, or Emily may say about you would be immodest if you said them.

So here is my question: how long will you wait before you cal Emily?  Will you stay alive on the operating table long enough for us to save you??

Whether you need a commercial space in the Hollywood or Santa Monica area, or to grow your business to be able to afford one, independent marketing consultant Emily can help you for as little as $150!

I should tell you that I have had almost every main-stream selling course there is on my thirty three years as a professional salesperson: first at European Health Spa (the Dale Carnegie Course);then Office Machines (fortune 500 training including the Lee Duboise course); then the automobile business (Grant Cardone, Tommy Hopkins…)

I credit all of these and many other great sales trainers for starting me off and many little tidbits have been updated in this guide to reflect a changing market. No matter what industry you are involved in, successful business requires sales: I will omit some of the stuff that is specific to my business, and I will continually improve and add to this so bookmark it:

Introduction:

Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with knowledge of how and why people make decisions to buy, or not to buy as the case may be.

1. Rule number one: pick a battle you can win.

When people ask us: are you web designers, web developers, SEO experts?
We answer “no: that is a small part of what we do.”

These are all things that fall under the umbrella of what we do (Internet advertising), but each only plays a small part of a larger enterprise: making money online.

The first rule of any marketing campaign is to know the market and your target customer: in our case, it is a messed up marketplace: with everybody and his brother claiming to be able to design websites and/or create placement and hits; yet most of them fall into the category of the “blind leading the blind:” definition:
People who do not really know what they are talking about selling to people who do not really understand what they are buying, with no standards of pricing or performance.

For that reason, we take great care not to fit into any box that allows people to mistakenly categorize us: nobody who needs a consultant is willing to pay for one: so we sell the result of what we do, then do what we must to bring about that result; adding value along the way after the sale.

Since anybody else who can assure results with any consistency is exorbitantly expensive because of these very same problems with the market, we are positioned perfectly to offer a wanted and needed service to a starving market, packaged and delivered in a readily accepted bundling: which is the secret to repeated success in marketing our services in a competitive marketplace: we are market driven.

The same methods can be applied to any business (and they are all online these days!):

• Know the market
• Address the problems of the market (your intended customers) with the way you position yourself in that market (address the ‘pain’ of the customers, and provide a solution)

2. It is no longer who you know: it is what you know that matters: blogging:

It is like the difference between being a newspaper reporter, and owning the newspaper: if you have a free blog at blogger.com, wordpress.com, Google, Yahoo, Windows Live or anywhere else: the content will not help you get on top of the search engines (they actually insert specific tags to make sure of this!). If, however, you have your own, properly optimized blog originating at your site, you will rank for your chosen search terms – even thousands or millions of combination choices of key words!

In short, having a blog (on somebody else’s system) will not get you to the top of Google (The Media); but being a blog (from your own social media hub) will!

3. Why can’t I do what you are saying without you? I am a do-it-your-self-er:

This need not be a hot-potato issue: people will try to do everything by themselves to save overhead, and simply fail: ask yourself these questions:

• Would you represent yourself in court?
• Would you operate on yourself?
• Can you grovel and blow your own horn at the same time?

The obvious answer to all three is NO: so why is it that people try to catch up with online marketing experts and years of experience promoting websites on the search engines, and try to do everything else they are doing at the same time?

Consider this: internet advertising (or any other specialty) requires a huge knowledge base in computers, programming, and coding standards, and a complete understanding of search engines, blogging, social media, and marketing in general. Even if they could catch up, and keep up, our entire staff spends every day keeping up with daily changes, and our existing online clout has link building power and page rank from our many profiles which is not easily duplicated.

But suppose for a moment that you are some sort of 24 hour geek who could actually do some of what we do: why would you want to deny yourself, your business the increased power of what we can do? Does anybody really think that they can see themselves as others see them; or that their business will not benefit from placement that they do not have?

And if they really can do it themselves, or with existing personnel, why haven’t they; and how much in missed revenue has that cost them??

Summary: address these questions head on and put them behind you.

4. I need to show it to someone else, can you provide a written proposal objection:

Here is the problem: the person you are talking to does not understand; the person it is being showed to will not understand: and there is another problem: people do not buy a product or service from anyone they do not like, and it is impossible to decide that you like somebody you have not met, at least on the phone.

Green salespeople do not hear what is really being said here: this response actually means one of the following:

• I do not understand
• I do not want to understand
• I think I understand, but I do not want to buy
• I do not want you to meet my boss because he will buy this and it will make work for me
• I want to spin what you are saying to make sure we don’t buy it
• I am actually naive enough to think I can do a good job of putting it across
• I think I want to buy this and that scares me because I am analytical and don’t like to make decisions
• I work by the hour and you are boring me, I am thinking about my date tonight, etc…

In all these cases, this is the best way to respond:

I am sure you will understand, and please forgive me for saying so: but it has been a challenge for me to put this across well: it is a longer-than-one-sentence thought train: it will definitely lose something in the translation. What I am hearing is that you need more proof and a better explanation: and if that is the case, trying to put this across on paper or remotely without proof or thorough explanation will be a waste of both of our time: do you mind if I suggest an alternative?
(Let them give you permission to do so – you must remain silent and give them a chance to answer to do this!)

It is not fair for you to be asked to bring this to the table, and take the responsibility for it if you are not convinced: instead, why not suggest that what I have to say is at least interesting, and that you value the opinion of your colleagues (the real decision makers – don’t say that part) : why don’t you let me do the presenting, either in person or on the phone, then you can talk about me afterward when I am not there: this way you have not endorsed me, just asked for an opinion; fair enough? (the answer is almost always yes – saving the opportunity for the sale!)

5. I need to run this by my ‘Technical Adviser” or “Cousin Vinny” objection:

This is one of the toughest excuses to overcome: it really means that:

• I do not feel comfortable or competent to make purchasing decisions involving technology
• I have no idea what you just said at all
• I want to shop your price, because I do not want to pay you (don’t see the value)
• I think I can get my cousin Vinny to do it cheaper
• I do not want to believe what you are saying because I am heavily invested In the wrong solution
• If anybody believes what you are saying they will know that I am an idiot
• I genuinely want to verify what you are saying because
• I am analytical and don’t trust you
• I have a hidden objection I am not going to share with you, and this is my excuse to get rid of you

This is a tricky one, because in all of the above the customer is trying to end the conversation, and more explanation is needed.

Say this:

OK, I understand that this is a little complicated, and difficult to understand, but if your current technical advisers knew what I know, they would have already recommended these things to you; let me put this in simple terms (quickly)? (Usually this will peak their curiosity and they will agree; please do! They may look at their watch, and tell you to hurry..)

Now you must lead the customer to agree to what you are saying based on what they already know, completely by asking questions: that way, they cannot claim again that they do not understand or that they need advice: it is paramount that you require a response to each question before you move on:

1. You understand, from your earlier answers, that it would help your business to be on top of the search engines, right? ( require acknowledgment)
2. We have already established that you do not come up, right? (require acknowledgment)
3. We know that your current adviser (Cousin Vinney) has not been able to help you with this, it is a specialty, isn’t it? (require acknowledgment)
4. Then why would you base your decision on their advice?

(The customer is trapped now, must tell you the truth, which is usually what they do – there is some hidden concern, or they have been burned before, or they are not really the decision maker, or they have some hidden thing you must address, perhaps more proof, or something they don’t get, and, now that it is in the open, you can address it..)

Oh, (relieved) now I see what is holding you back, you are actually interested in this, but ..(now re-state the real objection they just told you, which they cannot dispute ) .. that is what it is, isn’t it! (they agree because they just told you it was) .. ok, that makes me feel better, (they now feel a little guilty for lying to you) and other than that very real concern you are actually interested aren’t you (this is a trial close they usually fall into) .. I am so glad to hear that, because that is the very reason why we have ….( proof, or tracking, or whatever it is that addresses the issue).. now they must either cave in and buy, or attempt another excuse, they often close right here:

What would I need to do to make this attractive to you right now and save going through this again? (Another trial close, you will not get any orders, or even get to the truth if you do not ask!)

Now, some will still say no, but it will not be your fault for not asking, and you will not need to wonder why! Perhaps you can better address that issue with the next guy who resembles this one, but be careful not change your proven system every time somebody says no – not everyone will buy no matter what you do.

6. I never do anything the first day – need to think about it objection:

This is the sure sign of an analytical person: a person who just flat refuses to make a decision no matter how compelling the evidence is in favor of doing so. People like this are always the hardest to sell to, and they are often decision makers. Making a sale to such a person is completely different from making a sale to anybody else, and it is the trickiest process I know: but it can be done:

• Analytical people are not motivated by anything positive
• They are motivated by fear and doubt
• The only thing that will make them buy is an existing problem, or a missed opportunity if they don’t

The selling process starts out the same, until it is time ask for the order: then you get something like this:

• “You are wasting your time trying to get me to make a decision today, I never do that” or ” I am not the kind of person who will make the decision in one day.”

Now you must shift gears entirely: if you push, you will loose the sale, no matter how compelling the argument: instead, you must retreat, only to come right back:

I can understand that! No problem, we need business next week, next month, and next year, just as badly as we need it today! AND WE MAY HAVE SOMETHING AVAILABLE AT A LATER DATE, SOME OTHER EXCLUSIVE WORDS REGARDLESS OF WHEN YOU WANT TO DO SOMETHING!
Let’s just wrap up and review, shall we?
(Sigh of relief with question mark)

Now go over the negative aspects of the client’s situation, nothing positive, coddling their weakness as you go:

• We have established that you are already missing business, and that your current situation is costing you money, but I totally understand that you do not make snap decisions
• We have definitely shown you real time proof that we can perform, and you have acknowledged that, but you are still not ready to be a client – that is fine
• Although it is costing you money, continues to do so you still are not convinced, fine, I understand, and I am sure you can understand and remember that I shared with you that I can only have one client in this town who does what you do, and I must find that right one, because we will be joined at the hip with that client exclusively indefinitely
• I hope you won’t mind if I am so bold as to ask you to recommend perhaps someone else local in your business who may be more willing to make a decision? I understand that you need more time, but I am sure that you understand that I must maximize my time, and play the percentages, I must move forward whether you are ready or not; nothing personal, just business: I need to fill this position and I cannot help everyone anyway.
• Well I told you I would think about it and get back to you…(frustrated)
• I understand, and I have heard that many times: I sympathize with you, it is a lot of pressure; but I have my own agenda, the evidence is compelling for you to want this, and I simply must realize that it is highly likely that in the light of such compelling proof, if you are not ready now, it is likely you will not become my customer, and…I am sure you understand.

Now is the hardest part: you must shut up, and not speak until they do, no matter how long it takes: stair them directly in the eyes, and wait patiently.

They will either close, or ask another buying question (answer and shut up); or they will absolutely commit to a timetable for a decision, and ask you to wait, insisting they are serious; in which case you say:

“Ok, but just for curiosity sake, you obviously have some other very good reason for waiting, do you mind if I ask what it is? “(one more shot at finding the hidden objection!)(now shut up!)

They will either give you the hidden objection, in which case you will ask for the order again after handling it and they will buy; or they will insist that they are serious about buying and ask you for the time to make the decision, in which case you will agree to a clear cut time table, and offer to send more information/proof in the meantime.

7. The why must I pay up front (I want you to commit to me without me committing to you) objection:

This is a very common objection and it is often used as a hello test, so handling it properly is very important:

• I am sure you understand that most of our work is in the beginning, and we must commit time and resources to your project that could otherwise be used for other clients and our own ventures; we are also exclusive to our clients, so we must commit to you for at least ninety days without serving your competitors: is the money a problem (shut up – WAIT FOR THEM TO ANSWER!)

If they persist with excuses like I want to see you perform first, or the money is an issue:

• Oh, I can understand cash-flow, would a credit card be better? (now shut up and let them stumble all over themselves explaining why they cannot put the whole thing on a credit card)
• Oh I see: so you really would be my client otherwise right now, but the payment terms are a problem? (shut up and let them answer!)
• Oh, OK: so if we could make some arrangement you would do business right now? (this isolates the objection, and smokes out any hidden objections that still remain – often the money objection is not the real one, read the rest of this series!)

If they say yes, unable to think of another excuse, say one moment: call your sales manager, repeat the whole interchange outlined here to your superior in front of the customer, and include all the reasons why the program would be good for this particular customer, then do whatever your manager says to do

8. I need to finish my website first, then buy SEO and advertising:
put it off until then:

This is one of the most common excuses not to make a purchasing decision: and it should be the easiest to deal with if you do it properly:

• OH! Good to hear: they aren’t done yet, eh?
• And other than that, you are going to be my client, huh? (Let them acknowledge, thinking you are going to let them off the hook: now you have them!)
• Great, because some websites because of the way they are designed will not work at all, and need to be redone: and If I get involved now, I can make sure that your money isn’t wasted, by insuring that placement is taken into account!
• Also, a static brochure site will not work anyway, so it is important to plan the integration of the automated features we will be adding during the design period, or some of it may need to be redone! (Now shut up and smile!)

PART NINE: I do not have it in the budget for this period excuse: budgeting calendar:

Think of how silly this is: advertising generates revenue: would you put off your income?! Handle this one this way:

• I understand, and that raises a question, doesn’t it!
  (Let them ask what the question is)
• Well, if advertising worked, how much would you do?
  (Let them struggle for a moment, then let them off the hook:)
• If advertising works it brings in money in excess of what it costs: if advertising worked you would do a lot, right!?
  (They will answer yes)
• So the question is: will this cash-flow or not, isn’t it!? Is that the question? (Reluctantly, well, yes)
• I am so glad you asked that, because, in fact, this will….

Now go back over all the reasons to buy, especially how much it is costing not to buy in lost revenues, PPC, etc, forcing them to acknowledge all the things they already have acknowledged: then say:

• You really cannot afford not to do this, can you? (Now shut up! )

…more here about sales and marketing…>>

1. Submit to Google local, and Yahoo and MSN local business centers: it is still free, and it is still the most underutilized, free advertising out there: if you are too lazy go to UBL.org and pay $30
2. Post partial posts on other blogs and groups – so simple: you write a great post like this one, post partial posts all over other blogs, Yahoo groups, Linked-in groups etc….
3. Start and manage a group that is on-topic – I do ot know why more people don’t go to the trouble: but they don’t: for instance my group I founded at Active Rain: http://activerain.com/groups/WEB20 – it has 810 subscribers and growing and only 415 posts, I would put to you that it is what I delete, that makes it successful, and not what I add, but it is still an available targeted marketplace for me.
4. Participate on other blogs and in other groups – you do not need to start a group to access it’s members, just join one.  I have found groups at linked-in and yahoo groups with 3-4000 ready prospects for me that read everything posted – heck I can join any group on meetup.com and have access to all the group members immediately by email.  From local politics to singles and all points between, there are groups that target your market.
5. Join the local chamber of commerce, go to all the events – the oldest, and still most underutilized business resources: the local chambers of commerce and local visitors advocacy groups – every city and state and even some counties have government backed groups and agency designed to create jobs, promote touristy, and otherwise benefit your local economy.  By getting involved you get exposed to the members, and potential members.
6. Warm calls – anyone who hangs out a card or brochure or group profile anywhere is fair game: I call them warm calls because they are advertising their business and must answer the phone: if you are looking at their yellow page ad or PPC ad or any type of advertisement the person paying or arranging for that advertising wants to know how and why you came to see the add: “warm”.
7. Follow up – nothing new, here, but just as underdone as the others: WAKE UP! THE HOTTEST PROSPECT YOU HAVE IS THE GUY WHO YOU HAVE ALREADY TALKED TO – FOLLOW HIM OR HER FOREVER UNTIL THEY BUY, DIE, OR ASK YOU TO STOP! If you do not mail-merge your prospects, clients, and contacts you are missing 50% of the business you could be doing.
8. Write about yourself – I cannot tell you how many times I have heard of someone being very perturbed at the constant self-promotion of a competitor – well, if you cannot beat them…join in: write about yourself!  Well placed articles properly formatted can completely control what happens when someone ‘Googles’ your proper name or company name – control your online reputation
9. Solicit reviews and ratings – from yelp.com to digg.com and all points between, this new world of user-generated, user filtered content is not going away, and it will become even more widespread – YOUR ENEMIES WILL ALWAYS FIND A WAY TO SLANDER YOU, BY ALL MEANS INVITE YOUR FRIENDS TO DO THE OPPOSITE!  – You can write your own reviews on Yelp.com, for instance..
10. Invest your time rather than your money – expensive advertising can work, but, if you supplement that which you must pay for with that that is free, you will leverage your reach – start a personal blog and make yourself famous one post at a time!

I make my entire living online: I work from home, work in cyberspace, and my company is low overhead giving us a competitive edge.  I am sharing the wealth here, please, join me, and join in!

Bundle III  Your Own Online Magazine – Opt-in E-zine Business Model

• Traceable, automated, customizable two tier affiliate program design, installation, training
• Rotating ads for your advertisers, earn money instantly selling inexpensive, effective advertising at any price you like
• Our tested, proven selling system easy, low pressure with business networking at local Meet-ups, chamber of commerce…
• Includes everything in our packages 1 and 2 , above (including video) to use to trade for advertising on other media!
• Double-opt-in PHP List subscription automated distribution of your content, build a valuable list that feed you and your advertisers the safe, spam free way
• First year hosting is included at no cost – with a little luck you will need a dedicated server after that!
• Robust control panel allows automated backups and restoration, easily moves entire site in minutes when more bandwidth is needed, unlimited email addresses, forwarders for authors
• Shopping cart installation and training how to use it makes you able to sell your advertisers products right on your site and make a percentage of the money (fulfillment platform and automated shopping cart all through PayPal, accept any major credit card, any bank account in minutes)!
• Cash-flow your business from day one!

Total first year cost $2,750.00 - Initial payment $975.00 (cash flow the rest!) covers setup and training (30 day ‘high touch’ period), balance of $1,775.00 paid monthly at $177,50 per month (cash-flows at one $178 sale per month!) Order now online at our store!

But most people do not realize the value of a group like this one for market testing: case in point: we are about to launch a replacement for e-Lance and Rent-a-Coder for the buying and selling of digital media products and services of all kinds including websites, video, and marketing – all free, with nothing standing in the way of the transactions (sort of like a free dating site for business, with the best features of Linked-in, Facebook, Meetup.com.)

What Better place to get some feedback about the initial copy and branding: your opinion please:

Welcome to Ideapals: Bringing passionate people together to collaborate, innovate, and make money doing what they love:

We have created the ‘currency’ of “NODS”: work your passion here and get paid! Everything you do around here earns NODs (Natural Overtures Of Distinction) and we have placed a value on the currency of NODs: Whenever you have an idea, an opinion, a comment, a friend, or what we call a ‘spark’, and you share it: you get paid in NODs!

Innovation and acknowledgment are the bricks and motor, the raw materials with which an idea, a group, or a community are formed.

Buy bringing together in the simplest way possible the best features from top social media sites, using the hottest, newest ‘open source’ (free) software (LAMP+AD, or LAMPAD: Linux,Apache,My Sequal,PHP,Aquia,Drupal ‘the new stack’) we bring to you in one free, online application, the best features of:

• Linkedin (HR)
• Twitter  (Global Chat)
• Facebook  (Friends)
• Basecamp (Project management)
• Meetup(Social Networking in person)
• ActiveRain (Niche Community Affinity Blog)

You could win a $50,000 marketing campaign and Modern Social Website for your business for just for signing up here for free! Here is what we will give away:

• Absolutely FREE Aquia Drupal elaborate, custom website:
• Complete with Branding, Grapics, custom Functions,
• Public Realations
• Video in HD and Web-ready formats distributed to the world on multiple video sharing sites
• SEO (search engine optimization) * SEM (search engine marketing)
• Premium, dedicated, unlimited Hosting for one year
• Link building and other advertising including
• A premium video advertisement added at the end of the 56 week Crowd Driven Series we are about to Release  You will also have the chance to win may other prizes and upgrades including:
• Free websites
• Free hosting
• Free upgrades
• Free advertising
• Free video production
• Free project management
• Free CRM
• Free mass email campaign And many other incentives just for participating, collaborating, even soliciting:

You will automatically have chances to win the Grand Prize and other prizes without doing anything but signing up: but you will also be compensated here for: Actions you get NODs for:

1. Authoring the best reply – 5 NODs
2. Commenting on Sparks (ideas), IdeaPals groups, – 5 NODs
3. Invite other people – 5 NODs each
4. When invited user registers – 50 NODs each
5. When you register if you were invited – 50 NODs
6. Moderation – Approve – 1 NOD
7. Moderation – Delete – 1 NOD
8. Moderation Response -5 NODs
9. Viewing IdeaPals Group, Spark – 1 NOD
10. Registering – 25 NODs
11. Posting an IdeaPals Free Group – 50 NODs
12. Posting a Spark (idea) – 10 NODs
13. Moderating a comment – 1 NOD
14. Posting a picture – 10 NODs
15. Voting up or down – 1 NOD
16. Flagging – 1 NOD

1. Graphics
   
2. Concept
3. Copy
4. Anything else that you would like to add
5. Role, if any, that you would play in our launch (IE: Beta Tester, Partner, Vendor, Reseller, User, Buyer, Seller)

“My name is Brian Bentow and I published my book called The Computer Athlete’s Handbook: Your Guide to a Happier, Healthier Techy Lifestyle through CreateSpace,  Amazon Kindle, and MobiPocket over a year ago and had moderate success.  I sold around 100 copies, mostly through Amazon.com, http://www.amazon.com/Computer-Athletes-Handbook-Healthier-Lifestyle/dp/0982044704/.

I had read Dan Poytner’s Self-Publishing Manual.  I recommend reading that book.  However, the version I read was a bit outdated and did not discuss the benefits of Print-On-Demand services at great length perhaps because they were relatively new at the time. Consequently, I had to do my own research and make my own decisions.  I decided to do Print-On-Demand because it has the following benefits:
1. You can update the content of your book at any time and I wanted to get feedback and planned to make a new edition in the future (This turned out to be extremely important because after I broke up with my girlfriend, I needed to update my dedication page.)
2. You don’t have to worry about returns, shipping, or fulfillment
3. You don’t have to buy a few thousand books and invest several thousand dollars and garage space
4. Createspace has a special program to put your book on Amazon.com for you
5. You can always do a large print in the future if the book becomes very successful and distribute the book through bookstores

Many of the self-publishing platforms including CreateSpace, Lulu, and others make it very easy to do print-on-demand self-publishing.  I decided to publish my book through CreateSpace because approximately 30% of all books are sold by Amazon.com and if you plan to sell through Amazon.com, using CreateSpace for print-on-demand makes the most sense economically. This is because Amazon.com owns CreateSpace and it costs Amazon less to print-on-demand from their fulfillment centers as opposed to using another print-on-demand service like Lulu and then shipping your books to Amazon. Amazon splits the cost-savings with you when you use CreateSpace and undercuts all of the other print-on-demand companies when selling through Amazon.com which riled many self-publishers and print-on-demand companies.

After writing my book and self-publishing it, I thought that most of the hard work was done.  I was so wrong!  I began learning about how to market a book through the CreateSpace community forms and blogs.  People recommended creating a website, blogging, using Twitter, and doing social media marketing.   I developed my website ComputerAthlete.net and then found that marketing a website is almost as difficult as marketing a book.

I talked to some PR firms who wanted a few thousand dollars as a retainer fee and then a monthly fee for their services.  Having already spent nearly $2000 on my website, book cover, and editing, I was extremely reluctant to hire a PR firm even at this recession adjusted price point.  Once again, I decided to do the work myself in order to save money.
I started working on a collaborative web series called Your Computer Is Killing You – the side effects of our techy lifestyles. I produced several episodes which received thousands of views, talked to people from all over the world, started a Meetup.com group in Los Angeles for Computer Related Injury and held around 10 meetings, and started helping people with their techy lifestyles.  I spent several more thousand dollars on equipment, video production, video commercials, and advertising.  I believe that these efforts added a lot of value but did not sell many books.

Now, I am cash-flowing my book as an e-Book and with Adsense.

http://socialmediasystems.com/computerathlete/

Basically, the idea is that people can find my book using Google, Yahoo, Bing searches and when they click on the Adsense links, I get instant cash.  If people want to get the paper copy, they can click the link on the left hand side which takes them to my Amazon book page that has reviews.

I purchased the e-book package from Social Media Systems:  http://socialmediasystems.com/computerathlete/

I think that this is a great idea because:

1. People will be able to find my book more easily using the search engines and all of my content is findable.
2. People can try before they buy.  Few people will want to read a 100 page book from their computer.
3. I can get instant feedback from my readers through the commenting on my e-Book pages.
4. The e-Book is a living, breathing thing.  I can make updates at any time and link to images and my videos, etc..

Lessons Learned:

Creating and marketing a website requires a special skill set and is a ton of work.  It is as difficult as marketing a new book.  You can check out http://socialmediasystems.com/rothmanguide/ which has a ton of great info.  It gave me insights on why my website was not getting the visitors that I wanted.  I was so impressed, I joined the company.

Let me know if you have any questions about my experience.  I spent 100′s of hours promoting my book and several thousands of dollars on top of the few thousand dollars I spent on creating my book and websites.  I could have avoided a great deal of time, expense, and frustration if I had known what I know now.

Now my book is on the top of Google for computer injury self help and for computer related injusry book, and many other combinations of the words that make people whom I want to meet find me.”

Well said, Brian.  In fact, there has always been a huge industry in  ‘Vanity’ or “Subsidiary” self-publishing: but now, more than ever, everybody has access to the marketplace, the hits are easily monetized through Google Adsense (the owner of the Webpages gets 75% of the money for every click!).

But , in the words of the great deceased pith-man, there is much more:  Look at the numbers from our publishing our e-Book:

From our Google Analytics:

Bounce Rate:  17.4%  (Unheard of!)

Average time on this page: One Minute, 47 Seconds (It takes half that long to read everything on the page)

Bounce Rate 50.45%  (When you consider that nearly 80% of our visitors are first time visitors from Google organic search, this is absolutely amazing!)

Percent Exit 17.4%  (In other words, the rest read on!  Amazing)

Our hits to our already very busy website have nearly doubled!

See for yourself: you can have one of these for only $299.00 complete:

Inexpensive Modern Web Design

I Would Want to Have a Relaxing Massage in Hollywood from Someone with This Kind of Attention to Detail!

The front page reads:

“If you’re looking for ultimate relaxation and a healthier you – you’ve come to the right place.  The specialized massage therapists at Relax, It’s Just Massage are committed to your comfort and satisfaction.Massage has been found to improve circulation, joint range-of-motion and flexibility.  It can reduce many common ailments such as stress, muscle tightness, aches and pains – even anxiety and depression.This is your time to relax and escape.Choose from a variety of services:Swedish Massage Deep Tissue Massage Hot Stone Massage Sports Massage Prenatal Massage Seated Chair Massage Out-call Massage to your home. Not sure what treatment is right for you? Our knowledgeable staff can assess your needs and help you choose. Book an appointment online:”

I have never seen a more well laid-out website for a Massage place, and they have taken over their own website, after suffering the ‘disappearing webmaster syndrome’.  This is WordPress, with Suffusion theme completely redesigned by the massage professionals themselves: they have followed every instruction:

They have written great articles all about every different type of massage, with pictures to go with the detailed explanations of all the services they provide.

They have completely redesigned their own look for the site, using the customizable theme.

These are not your average massage therapists: their credentials for Sweedish deep tissue massage, sports therapists massage, relaxing massage, ..
Relax, it is just Massage in Hollywood California, 90069

If you need massage, want massage, or enjoy massage in Hollywood California 90069 area, you owe it to yourself to check out http://relaxitsjustmassage.info

Believe me, I have had a good massage, and I have had a bad one: and you want these amazing therapists with this kind of attention to detail and this wonderful facility in Hollywood on Sunset Boulevard taking care of you!

In Two and a half hours I have done all three of these sites from scratch using this theme, which also allows for different numbers of columns, different widget areas, and any other modification you like, with check boxes that activate built-in style sheet and a blank CSS that automatically overrides the others:

You can change sizes, numbers, and colors of sidebars, widgets, components with the checking of a box, wonderful time saver.

Here is another:  http://washingtonrealestateresources.com I just installed this for a client of several years to update his site and plugins.

This one, Dr. Hesu Whitten, clinical Kinesiologist and Chiropractor in Santa Barbara, CA:

Was completely re-designed by the good doctor himself, using the robust theme options.

Update: 12-24-2009, just upgraded another client to this theme:

My Los Angles Hardwood Flooring Contractor: http://kalleycontractors.com/

2010 Managing over a thousand spams, newsletter, CRM, for FREE

Gmail has industrial strength spam filters, and can be uses to check all of your pop accounts. You can also then check this ‘filtered’ spam-less mail from your Outlook. I keep Gmail open in FireFox, and chat with technology partners while I am notified of incoming mail. I then occasionally download the remaining spam free mail to my Outlook, as redundant backup, and to allow robust followup options, including my linked-in signature: below; I export all my email lists from Outlook, and import them into my triple opt-in PHP list Server:

http://rothmanmarketing.com/lists/

Which is free software installed on my site to build my triple opt-in subscription list (nearly 10,000 and growing now)

I can also occasionally insert card-scan email lists easily into my op-tin-programming to build the list.

While this system does not allow for constant-contact style overdone spam, it is very effective for building a real and loyal reader base of my contacts and acquaintances who genuinely appreciate my updates and quarterly newsletter, which, while not personal, is actually real and useful and timely information.

Beginning in the 1980′s, I have used similar strategy, though less automated, with great success, including sales of over $8,000,000.00 of products and services that I invented in the last nine years, even $1,000,000 in the last three years of new stuff, in spite of the economy.

While the usual spammy templated stuff will not work with this method, I highly recommend it to you if your are capable of providing real, interesting, and useful information to your contacts at least quarterly: these methods have served me well for over thirty years; and they work even better with today’s technology.

Add to this the blogging of the newsletter information in a category at your own blog on your server to make it also available in HTML, and as a feed or pod cast of any kind the user chooses through Feedbuner, and you have a comprehensive, effective strategy: AND THIS IS ALL FREE, and/or I will set it all up for you and show you how to use it for $500

As we did years ago  (you will notice that everything we said several years ago has come out to be true, and much of it still applies) we will sum it all up by reviewing all the pieces to a successful social media marketing (online marketing)  campaign: many things have changed in the last 6 years, and some have not: one thing that never changes is the need for competitive attention to detail, because one weak link breaks the chain: let us review: 

1. Just say it: lesson number one is to ‘just say it’; don’t beat around the bush; don’t mitigate your risk; don’t spare anyone’s feelings; just give us the straight ‘poop’, and we will reward you by wanting to see what you will say next.
2. Group Building – Opt-in  Build a following and increase lead capture using Social Media.
3. Use Social Media for local Farming
4. Use Video for Lead Capture
5. Become an authority – Reputation Management
6. Online Branding: image matters for Internet Advertising
7. Get numbers working for you on Social Networks
8. Recent Case study : The execution of a complete and integrated Social Media Marketing Campaign
9. Niche Marketing and Picking a Battle
10. Attention to detail, the final competitive edge!

Now the real guts of it all come together; any one of these things done right will help: but just as the best plans of a Real Estate transaction do not result in a sale or a commission unless every little nit picky detail of the transaction has been ‘put to bed’; you will not be as succesful as you could be, and you may not survive periods like the last two years, unless you get it all right!  Join the discusssion and debate with your comments on this whole series or any individual post in our group at Realtown.com:

Social Media Marketing   and or at our huge Activerain group: http://activerain.com/groups/WEB20 and/or below, by adding your comments (yes they are moderated, sorry spammers!) below!