Sorry about that, (Solomon hit the wrong button) this was an old post were pulling information from to update so we will just update it now: Here is the updated version
Most of the guides, how to articles, and general industry advice we have read on social media marketing contain some “myths” :
- If you read tech SEO (search engine optimization) Blogs, you will find information on how to solicit and promote yourself on the the thousands of social media sites using overly sensationalist tactics in combination with what I call “friend” networking (spam) , or the process of connecting yourself to as many active users as possible by adding them to communities or by joining them as friends.
- To give some detail on what this quickly amounting mass of social media marketing literature gets entirely wrong: spam is not sustainable
- You don’t need to hit the front page or get even a large amount of diggs or votes for it to be beneficial and get you new customers, but these sites are becoming spam factories, and they are loosing their value. Quality of content is more powerful than quantity for rankings and traffic building (and credibility and conversion, for that matter)
- You shouldn’t write about stuff that goes against your marketing message – stay on-message
- A small site will be more successful on the search engines if the content centers around a single topic (topic specific posts)
- Use multiple other related sites, conquest other posters rankings by commenting with links to more information on your site, but try to build a following that opts-in because of the value, rather than the volume of the content.
- The wrong hit accomplishes no useful purpose - sheer volume has not value if it is not the right volume
- Even if no one promotes your stuff, promote yourself – (add one comment to each post of your own, for instance, nobody wants to go first)
- Add hooks every now and then to try and convert the traffic. (like: this is actually a specialty, you know; and what we would say about you would be immodest of you said it!)
Know your audience and speak to their desires and emotions to get leads, their logic to convert to sales: be personal:
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