Dec 262009

idealogolittlegreenmenIt does not take a rocket scientist to understand the value, for instance, of Twitter for instant feedback on a product, service, or copy.

But most people do not realize the value of a group like this one for market testing: case in point: we are about to launch a replacement for e-Lance and Rent-a-Coder for the buying and selling of digital media products and services of all kinds including websites, video, and marketing – all free, with nothing standing in the way of the transactions (sort of like a free dating site for business, with the best features of Linked-in, Facebook, Meetup.com.)

What Better place to get some feedback about the initial copy and branding: your opinion please:

Welcome to Ideapals: Bringing passionate people together to collaborate, innovate, and make money doing what they love:

We have created the ‘currency’ of “NODS”: work your passion here and get paid! Everything you do around here earns NODs (Natural Overtures Of Distinction) and we have placed a value on the currency of NODs: Whenever you have an idea, an opinion, a comment, a friend, or what we call a ’spark’, and you share it: you get paid in NODs!

Innovation and acknowledgment are the bricks and motor, the raw materials with which an idea, a group, or a community are formed.

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Nov 232009

rothscreenshotT hese guys deserve credit; this theme: Suffusion WordPress theme by Sayontan Sinha is the best, most user friendly, feature rich, customizable theme I have found: I have just changed mine to this one instead of the one I built from scratch, and I will be using this one for most WordPress setup.

In Two and a half hours I have done all three of these sites from scratch using this theme, which also allows for different numbers of columns, different widget areas, and any other modification you like, with check boxes that activate built-in style sheet and a blank CSS that automatically overrides the others:

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Nov 182009

Websites have evloved into applicationsWe are editing and preparing this now, may take another week or so.  In the meantime, here is some information on managing email lists:  (if you want the guide when it is done opt-in to the list)

2010 Managing over a thousand spams, newsletter, CRM, for FREE

Gmail has industrial strength spam filters, and can be uses to check all of your pop accounts. You can also then check this ‘filtered’ spam-less mail from your Outlook. I keep Gmail open in FireFox, and chat with technology partners while I am notified of incoming mail. I then occasionally download the remaining spam free mail to my Outlook, as redundant backup, and to allow robust followup options, including my linked-in signature: below; I export all my email lists from Outlook, and import them into my triple opt-in PHP list Server:

http://rothmanmarketing.com/lists/

Which is free software installed on my site to build my triple opt-in subscription list (nearly 10,000 and growing now)

I can also occasionally insert card-scan email lists easily into my op-tin-programming to build the list.

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Sep 262009

As we did years ago  (you will notice that everything we said several years ago has come out to be true, and much of it still applies) we will sum it all up by reviewing all the pieces to a successful social media marketing (online marketing)  campaign: many things have changed in the last 6 years, and some have not: one thing that never changes is the need for competitive attention to detail, because one weak link breaks the chain: let us review:

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Sep 252007

At Social Media Systems, we deal a lot with various online projects that cover an entire range of requirements.

As online marketers, this puts us in a 3rd party vendor relation as many times we promote a site that we have not originally created. In many of these instances, we discover helpful, bright, and supportive design/hosting personnel. In other instances, we discover companies that have painful ways of destroying the relationship… by holding the mutual client hostage with their own information.

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Aug 182007

Just as we can use professional, intentional organic search engine placement, authority branding, articles and posts to promote our clients’ reputations online using social media, some not so righteous competitors of yours may use the same techniques to ruin your reputation, or render your marketing plan null and void online.

Be sure to read this article by our President: Conquesting’ the Online Marketing Battlefield

Notice where it already ranks here: Google Search and here Google Search and here Google Search, and even here: conquesting!

Notice, also, what we have done here to manage our competition in a reputable manner: Google Search (Don’t get ripped of by…)

Just think about that power being used against you by your competitor! It is a little scary, huh?

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Jun 262007

Whew! Last weekend we went live with Real Estate Magazine’s new enterprise level conversion from a static magazine site with over 20,000 pages to a full blown interactive social media platform, with user generated (well not yet) and user-filtered interaction.

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Learn about what it takes to build, market, and improve a website in 2010

Rothman Guide to Building Successful Websites 2010
Topics include: web design, website development, and search marketing