Lots of people sell insurance in California, and there are many Allstate agents. Like Real Estate, there is so much money spent on auto and truck insurance, and so much money to be made, the the landscape of the marketplace is extremely competitive:
According to this articel from http://www.agent-central.com/california-insurance-agents.htm:
- There are nearly 3 (2.9) Insurance agents for every 1000 residents in California (2005)
- There are over 36,135,000 residents!
- There are over 50,000 agents that broker Insurance
Often I ask new potential clients “who is your target customer”. Since I am exclusive to my clients, the answer matters, because I do not want to exclusively represent a failure!
Often the answer is very broad: “Everyone who needs insurance” LOL!
Let’s get real here, shall we? A new recruit who wants to be all things to all people is not wanted by anyone.
In order to be succesful in any industry one muct pick a target market, and in one as competitive as Insurance or Real Estate (some say there are over 2.5 million active real estate agents in the US), one MUST specialize, and this applies to online marketing too, since searches for the broadest searches: “Insurance California”, or “Insurance LA California”, for instance, are almost impossible without a huge budget.
Here is an example of fighting what we like to call “a battle you can win” in this competitive industry:
See California Contactor Commercial Auto Insurance Blog:
“This knowledge resource is my gift to California Contractors: I am a commercial auto insurance specialist who helps contractors properly insure their service trucks and vans. I make sure they get the coverage they need for their industry at a much better price” reads Kevin’s tagline.
Kevin has been a very succesful Allstate Insurance broker in California in the LA area for many years. This is because he has had the forsight to become an expert on one specific kind of customer that he can offer real benefits an cost savings to: building contractors and Real Estate brokers in Calfornia.
Kevin’s niche market is lucrative for hom, because many contractors and Realtors in california have large fleets of company cars and trucks, which are driven by employees. Many do not realize the differences in coverage and cost savings between actual commercial auto insurance and the existing policies they have, so Kevin can save them money.
Thus, Kevin can deal always with a good client, someone who needs him, and someone he is qualified to service.
This is what I call good strategy!
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