I have been telling real estate brokerages for over 11 years that they need to stop buying form lead generators, because they are giving behemoths like Realtor.com the power to buy their marketplace and sell it back to them, all messed up, and populated by their peers!
With PPC advertising, and so many lead generation companies bidding for the words, there is no way to cash flow in that way.
You do not use YP online, and neither do I. It is not hard to understand that, in the changing online world that we live in, paying to be on a page populated by your peers is not only a poor value for your advertising dollars, it perpetuates a PPC environment that you cannot win in; this makes organic search for broad real estate terms so competitive (with the very lead generators that you are feeding), that you cannot cash flow the expense.
A new option is available: NEW offering announcement: become your own lead generator:
For years we have struggled with some very basic problems with real estate agents:
We have always been able to tell them how to get on top of organic search and stay there, and how to engage their visitors: but this required their involvement. What we have learned is that the less we depend on them, the more effective we can be.
At UpLog.org, in the last 18 months from launch, we have learned a few things:
Now we are offering those of you who have hundreds or thousands of agents our solution: white labeled, in-house:
$2750.00 includes 100 hours of development work at an average cost of $27.50 per hour
Ongoing costs per sub-domain services
(IE: per neighborhood, city and/or niche sub-site sub-domain created and maintained)
$100 down, $100 per month
The PHP list setup and maintenance option
Includes custom design, ongoing scraping, purging, and appending of the list:
$500 setup, $500 per month
Optional robo-calling to build and maintain a cold calling list -
(includes scraping, appending, purging the telephone numbers, creating the custom message(s))
5 cents per call, 5000 calls minimum ($250 for each campaign) payable in advance.
This service is paid for with check or wire transfer for down payment, ACH or check for ongoing. Pricing includes widgets and calls to action, web forms creation, and ongoing training and support for in-house personnel who wish to participate (if any).