Better Than Video Ppc - Put Advertisements Directly Into Viral Videos
November 6, 2008
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photo credit: bjornfalkevik
You may have noticed lately the video megatrend that is taking place: Gone are the static brochure websites and in are interactive communities with video and Web 2.0 features. You can still find plenty of static, dead websites; but they become less relevant by the day. Viral videos, even amateur videos, routinely rack up millions of views on the video sharing sites, creating an opportunity for companies that want to advertise in this medium a chance to reach an incredible audience.
Google’s advertising solution for video properties (including YouTube) is to offer “in a video” ads (see http://www.google.com/ads/videoadsolutions/advertiser.html )which take the form of graphical advertisements that initially appear on the bottom 20% of the viewing area of videos that are viewed on YouTube and other sites. These ads can only be purchased by advertisers with a managed account, so a fairly large budget is required to get started; but there is a better cheaper option:
Google splits part of the revenue with the content creator via partnership programs. Like regular PPC, partners receive and advertisers pay for each click-through an ad generates. Since the ad content is only displayed on the bottom 20% of the screen, and because viewers can close that ad screen by simply clicking on an X, very low conversion ratios require a large number of views. Because I am a YouTube partner I can tell you that it is incredible how many times a video can be viewed before it gets a single click with this method. Higher quality branding and traffic can be generated if the ads are blended into the content itself.
At Social Media Systems we blog, and it is very effective. You are reading this, and so are thousands of business people from all over the world, because our marketing blog is syndicated internationally by many publications such as Web Pro News: our blog entries routinely show up on Google news and various other sites, then they stay there for extended periods of time, continuing to generate traffic to our website at Socialmediasystems.com . We have been discussing ways to diversify our product and service offerings to better suit the needs of our sophisticated audience which includes marketing and advertising professionals.
We love to blog in text and video, and it’s fun, and it generates lots of leads and exposure for our company and our clients. We use many viral advertising techniques to promote our content and we are going to provide additional advertising and marketing opportunities in this blog and other blogging properties that we own. We have decided to offer viral video advertising options DIRECTLY in our video blog posts and we are going to do an entire series of instructional videos on everything from social media marketing to website development; we think that many of the business owners who read this blog will love a cheap and viral way to reach our shared audience, so our foray into viral video advertising begins. We have even secured advertising in a sci-fi movie that has received main stream press (AMC TV, ZDnet).
When you visit our mini-site at hitmypage.com you will learn all the specific details of our new offering, and how you can put an advertisement DIRECTLY into our video blog posts (these are published on this site, sent to all our subscribers, and blasted out on the top 10 video sharing sites) for less than the cost of two PPC clicks ($2.50). Your advertisement will stay in that video permanently, so that a viral sensation can get millions of views, and you will continue to receive ongoing traffic, but you only have to pay once. When you visit hitmypage.com you’ll see the videos that are available for direct advertisements and we’ve included examples and audience stats to answer all your burning questions.
Later this month we’ll launch viral video creation services to include commercials and web videos. Contact us for a custom quote or watch this blog for more information. In addition to providing these new services we’ll be writing extensively about how you can target quality traffic with viral video advertising. This is one of the most important internet marketing opportunities ever, and one you must take advantage of in 2009!
Since Youtube became the second website in the search business after Google judging by the volume of searches it makes perfect sense to market yourself by video.
Thank you