Debunking Myths About Social Media Marketing Smm Part 1
Sorry about that, (Solomon hit the wrong button) this was an old post were pulling information from to update so we will just update it now: Here is the updated version
Most of the guides, how to articles, and general industry advice we have read on social media marketing contain some “myths” :
- If you read tech SEO (search engine optimization) Blogs, you will find information on how to solicit and promote yourself on the the thousands of social media sites using overly sensationalist tactics in combination with what I call “friend” networking (spam) , or the process of connecting yourself to as many active users as possible by adding them to communities or by joining them as friends.
- To give some detail on what this quickly amounting mass of social media marketing literature gets entirely wrong: spam is not sustainable
- You don’t need to hit the front page or get even a large amount of diggs or votes for it to be beneficial and get you new customers, but these sites are becoming spam factories, and they are loosing their value. Quality of content is more powerful than quantity for rankings and traffic building (and credibility and conversion, for that matter)
- You shouldn’t write about stuff that goes against your marketing message – stay on-message
- A small site will be more successful on the search engines if the content centers around a single topic (topic specific posts)
- Use multiple other related sites, conquest other posters rankings by commenting with links to more information on your site, but try to build a following that opts-in because of the value, rather than the volume of the content.
- The wrong hit accomplishes no useful purpose - sheer volume has not value if it is not the right volume
- Even if no one promotes your stuff, promote yourself – (add one comment to each post of your own, for instance, nobody wants to go first)
- Add hooks every now and then to try and convert the traffic. (like: this is actually a specialty, you know; and what we would say about you would be immodest of you said it!)
Know your audience and speak to their desires and emotions to get leads, their logic to convert to sales: be personal:
Use Flickr For Your WordPress Blog Images – Flickr Photo Album Plugin
Reasons to use flickr instead of the built-in wordpress imaging tools:
1. Flickr’s website gets a lot of internal traffic and you could increase your page views and website traffic just by putting all your images on flickr. I personally have images with over 20,000 views that generated at least 1,000 click throughs (you can put live html links in the image descriptions). Not bad considering it’s traffic I would have missed entirely. Additionally flickr has been expanded to become a full fledged social network to include friends and messaging.
2. Flickr offers a wide variety of image tools, like resizing, resamplling, and ajax grouping that completely rock and are far superior to anything built into wordpress. IT’s fast too. Upload a large image and flickr automatically provides multiple sizes and allows your visitors to do everything from favorite it to order prints. (more…)
Plugin Free WordPress Profile Gravatars – Enable Them In Your Blog Comments Now!
As a web designer, I’ve long held the stance that it was better to have the visitors of your website upload the photo / picture of themselves to use for profiles and comments directly on your site ( local avatars). I knew of many third party websites that with plugins allowed you to use a universal avatar, but making each of your visitors leave your site and sign up it’s own set of problems. Plus there were lots of competing ones to choose, which third party service should you use?
With the new release of WordPress (the most popular online publihsing platform in the world) support for an globally recognized avatar (gravatar) is built right in. (more…)
Should You Use WordPress To Build Your Next Website? Beginning WordPress Basics
photo credit: Sicos
Wordpress is web software for online publishing. Notice that I didn’t use the word blog, even though wordpress is blogging software. It has been expanded to be A LOT more then that and shouldn’t considered in the same class as most blogging software. It’s a robust CMS (content management system) that empowers every type of website with users that include CNN, Playstation and the New York Times.
With website technology changing daily, choosing the right content management system or simply the actual software that organizes and runs a website is absolutely crucial to your success online. For most websites I’d highly recommend building with WordPress and here is why: (more…)
Online Video Distribution And Syndication – Veoh, Youtube, Google, Myspace
Video discusses online video sharing sites and syndication.
