T hese guys deserve credit; this theme: Suffusion WordPress theme by Sayontan Sinha is the best, most user friendly, feature rich, customizable theme I have found: I have just changed mine to this one instead of the one I built from scratch, and I will be using this one for most WordPress setup.
In Two and a half hours I have done all three of these sites from scratch using this theme, which also allows for different numbers of columns, different widget areas, and any other modification you like, with check boxes that activate built-in style sheet and a blank CSS that automatically overrides the others:
In 2010, when you consider SEO, SEM, SMO: don’t be stupid: the rules have changed again:
Beware outdated techniques and services: any methodology that is designed to bring an unworthy site up on the first page organic search results of Google and others, at best, will not work for long; at worst, these outdated, yet still widely offered services will get your website penalized, or even banned. Internet services and techniques, and the professors and self-proclaimed experts on the specific topics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM); and now Social Media Optimization (SMO) have always been purveyors and protectors of rapidly outdated skills sets: which is happening now at a much faster rate as the technology moves further into a parabolic curve of advancement.
Fortunatley, a new age is upon us: what we called an “I am a Realtor too!” website in 2001 (when most of our clients were Realtors, and we were able to create rankings for such sites by giving away free ads) simply cannot be ranked for any sustainable period of time if at all now: although many not-so-up-to-date sources of misinformation will tell you otherwise for long enough to get your money. Our free ads sites worked after until 2003, when the search engines decided that any number of links originating from one URL (website address) would be treated as only one link, and subsequently that a database address would be treated exactly the same as a unique domain. Link-farms (web-rings, etc) evolved and adapted with social-bookmarking (Digg.com, Stumbleupon.com, Reddit.com) and user-generated, user-filtered content to compensate for subsequent changes to the algorithms determining that such contextual links needed to be from topic-specific authority sites to do any good, and now, as is always the case eventually, those sites have lost their relevancy because they became spam factories just as you started to learn about how well they worked for a little while. When Google decided that dynamic content was better that static content, and some rocket scientist decided that Blog sounded better than Weblog, or Newsgroup ( as we they were called in the 80′s), the blogosphere erupted, and social networking sites really came into their own. Now we all have too many profiles that we never update or use, too many ‘free blogs’ to keep up with, and ‘Splogs’ (spam blogs designed to harvest spam and feed it to the search engines) don’t work anymore either for any length of time, because people like me (and you , I hope) report them to Google and get them banned.
Check out our new Los Angeles Hardwood Flooring Contractor Blog: at http://kalleycontractors.com. WordPress themes are free, but, like all open-source software, they are not optimized well “out-of-the-box’. Hardwood Flooring Installation Blog – Los Angeles Floor Refinishing is the Title we chose (setting>general) for the title, because the title is very important for optimization for the search engines: the Title of a WordPress blog in many well-done themes links back to the blog on every page, with semantic anchor text: this is critical to search engine recognition. (more…)
Many of you are being approached daily in your in-box, on the phone, in high-cost PPC campaigns, and in every way to buy SEO services. If that many people are out there pushing these mostly over-priced, and very often outdated services, it is time again to remind you all that SEO is dying a slow death, and that, as the coding standards are more and more standardized, it will disappear completely very soon, and your traffic if it is predicated on these outdated techniques: DO NOT BUY THESE SERVICES WITHOUT READING THIS!
In a recent string at Realtown, a Realtor asked for feedback on Compass Internet Systems (an SEO spin-off from the failed Coracle after the takeover from the investors).
I am sharing the meat of my reply here because it is timely and relevant:
As we did years ago (you will notice that everything we said several years ago has come out to be true, and much of it still applies) we will sum it all up by reviewing all the pieces to a successful social media marketing (online marketing) campaign: many things have changed in the last 6 years, and some have not: one thing that never changes is the need for competitive attention to detail, because one weak link breaks the chain: let us review: (more…)