israelrothman
If you type into Google search “ISO 9001 Quality Control Experts” or anything else to do with Guaranteed Certification in this niche market, you will find our client: Qualaco, Inc. Even though this is a brand new domain we reserved for them, they already have organic Google rankings targeting their niche market exactly.
They not only rank on Google searches for whatever they write about in this niche market they know so much about: they also have greatly enhanced their business plan. You see: Qualaco, Inc. is a management consulting company with a niche specialty which addresses a huge, lucrative marketplace: there are many companies in aerospace, oil, Government Services, Defense contractors, Food services, Transportation and many other gigantic industries who are compelled to conduct quality control audits in order to maintain certifications necessary to conduct their businesses. While these mandatory third party quality control audits have tremendous value for other areas of Human Resources and efficiency in manufacturing processes improvement, they are absolutely mandatory in order to maintain various government certifications.
We have not only allowed out wonderful efficiency expert consultants to reach their audience in a new way, without the usual very expensive process of calling on Government agencies and large corporations directly and breaking down doors so to speak. We have also installed special plug ins into the Wordpress blog we created for them, which allow them to set any number of special permissions providing access to client specific pages, where internal auditing and employee moral monitoring, and anonymous tips information can me collected and monitored all year long; also with special access to the management of clients to have constant information fed to them, and time and date stamped records to be maintained as a permanent record, thereby turning a yearly service into an ongoing one, without almost no internal cost. This has enhanced their ability to provide a value to their clients, and to operate profitably with minimum human man hours, their chief limiting factor because their knowledge and what they do is so very specialized that they cannot duplicate themselves.
What we have done putting them on top of Google was easy
T hese guys deserve credit; this theme: Suffusion WordPress theme by Sayontan Sinha is the best, most user friendly, feature rich, customizable theme I have found: I have just changed mine to this one instead of the one I built from scratch, and I will be using this one for most WordPress setup.
In Two and a half hours I have done all three of these sites from scratch using this theme, which also allows for different numbers of columns, different widget areas, and any other modification you like, with check boxes that activate built-in style sheet and a blank CSS that automatically overrides the others:
In 2010, when you consider SEO, SEM, SMO: don’t be stupid: the rules have changed again:
Beware outdated techniques and services: any methodology that is designed to bring an unworthy site up on the first page organic search results of Google and others, at best, will not work for long; at worst, these outdated, yet still widely offered services will get your website penalized, or even banned. Internet services and techniques, and the professors and self-proclaimed experts on the specific topics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM); and now Social Media Optimization (SMO) have always been purveyors and protectors of rapidly outdated skills sets: which is happening now at a much faster rate as the technology moves further into a parabolic curve of advancement.
Fortunatley, a new age is upon us: what we called an “I am a Realtor too!” website in 2001 (when most of our clients were Realtors, and we were able to create rankings for such sites by giving away free ads) simply cannot be ranked for any sustainable period of time if at all now: although many not-so-up-to-date sources of misinformation will tell you otherwise for long enough to get your money. Our free ads sites worked after until 2003, when the search engines decided that any number of links originating from one URL (website address) would be treated as only one link, and subsequently that a database address would be treated exactly the same as a unique domain. Link-farms (web-rings, etc) evolved and adapted with social-bookmarking (Digg.com, Stumbleupon.com, Reddit.com) and user-generated, user-filtered content to compensate for subsequent changes to the algorithms determining that such contextual links needed to be from topic-specific authority sites to do any good, and now, as is always the case eventually, those sites have lost their relevancy because they became spam factories just as you started to learn about how well they worked for a little while. When Google decided that dynamic content was better that static content, and some rocket scientist decided that Blog sounded better than Weblog, or Newsgroup ( as we they were called in the 80’s), the blogosphere erupted, and social networking sites really came into their own. Now we all have too many profiles that we never update or use, too many ‘free blogs’ to keep up with, and ‘Splogs’ (spam blogs designed to harvest spam and feed it to the search engines) don’t work anymore either for any length of time, because people like me (and you , I hope) report them to Google and get them banned.
For once, my son, Solomon Rothman, gets to say “I told you so”: This is the official launch now of the new invention: Collaborative Digital Entertainment Production and Distribution: moviepals.org:
Sure you can do your own videos, virtual tours, but can you so this:
Or how about this:
Check out our new Los Angeles Hardwood Flooring Contractor Blog: at http://kalleycontractors.com. Wordpress themes are free, but, like all open-source software, they are not optimized well “out-of-the-box’. Hardwood Flooring Installation Blog – Los Angeles Floor Refinishing is the Title we chose (setting>general) for the title, because the title is very important for optimization for the search engines: the Title of a Wordpress blog in many well-done themes links back to the blog on every page, with semantic anchor text: this is critical to search engine recognition.
Many of you are being approached daily in your in-box, on the phone, in high-cost PPC campaigns, and in every way to buy SEO services. If that many people are out there pushing these mostly over-priced, and very often outdated services, it is time again to remind you all that SEO is dying a slow death, and that, as the coding standards are more and more standardized, it will disappear completely very soon, and your traffic if it is predicated on these outdated techniques: DO NOT BUY THESE SERVICES WITHOUT READING THIS!
In a recent string at Realtown, a Realtor asked for feedback on Compass Internet Systems (an SEO spin-off from the failed Coracle after the takeover from the investors).
I am sharing the meat of my reply here because it is timely and relevant:
As we did years ago (you will notice that everything we said several years ago has come out to be true, and much of it still applies) we will sum it all up by reviewing all the pieces to a successful social media marketing (online marketing) campaign: many things have changed in the last 6 years, and some have not: one thing that never changes is the need for competitive attention to detail, because one weak link breaks the chain: let us review:
Lots of people sell insurance in California, and there are many Allstate agents. Like Real Estate, there is so much money spent on auto and truck insurance, and so much money to be made, the the landscape of the marketplace is extremely competitive:
According to this articel from http://www.agent-central.com/california-insurance-agents.htm:
- There are nearly 3 (2.9) Insurance agents for every 1000 residents in California (2005)
- There are over 36,135,000 residents!
- There are over 50,000 agents that broker Insurance
Often I ask new potential clients “who is your target customer”. Since I am exclusive to my clients, the answer matters, because I do not want to exclusively represent a failure!
Often the answer is very broad: “Everyone who needs insurance” LOL!
Let’s get real here, shall we? A new recruit who wants to be all things to all people is not wanted by anyone.
If you are single and have not yet tried online dating, you will! According to the Pew Internet & American life Project’s Online Dating Survey , by 2006 the majority of actively dating Americans had tried to score online at least once. Highlights of the survey:
”
- 31% of American adults—63 million people—say they know someone who has used a dating website.
- 26% of American adults—53 million people—say they know someone who has gone on a date with a person they met through a dating site.
- 15% of American adults—30 million people—say they know someone who has been in a long-term relationship or married someone he or she met online.
The table below lists the various dating-related activities included in our survey:
Since then, and in 2008 and the future, the growth has continued to explode. My own 28 year old son met his wife online and was married within a few months after a breakup with another gal.
According to this article at the California Healthcare Foundation website:
“
“New regional reports highlight variation in health care affordability, access, and quality
California’s sprawling size and the diversity of its regional health care systems result in care that is organized, delivered, and financed differently throughout the state.
As part of its continuing effort to explore this variation, the California HealthCare Foundation (CHCF) today published six regional market reports, providing a first-time, in-depth analysis of six distinct California health care economies. The goal is to better understand the market dynamics for each region studied (the San Francisco Bay Area, Sacramento, Fresno, Los Angeles, Riverside/San Bernardino, and San Diego). Topics include the supply and organization of hospitals, physicians, and other providers; and the accessibility of services for low-income residents — of particular importance during the economic downturn…”
The report goes on:
When Dave Pomah contacted me about out of the blue from London inquiring about our Reputation Management services I had no idea about the powerful story he had to tell: I just explained what we do, who we are, and what we charge for the service. I gave him examples of what we had dome for the whistle blower for Enron when the people she blew the whistle on ganged up on her, and before the end of the day Dave was my new client. The next day (this was just a couple of days ago) I read his questionnaire; what compelling cause!
Dave and Jason Toal have a story to tell: help them fight back against racial harassment on a scale not imagined:
Viral Video Production And Online Promotion
Viral Video Production and Online Promotion
Viral Video Production, Distribution, and Marketiing can be done on a ridiculously low budget! If you accidentally get on top of digg, Youtube, Netscape or the like, you will get buried in hits! Our video production partner, Moviepals Entertainment, utilizes collaborative film-making to create HD and web ready versions of custom videos for you on a tiny budget. We have collaborated on very low budget projects that have been seen millions of times! We can then distribute them online, on your website, on video sharing sites, on Youtube, Google Video, local TV: wherever your target customers can be found.
Viral Video Production, Distribution, and Marketiing can be done on a ridiculously low budget! If you accidentally get on top of digg, Youtube, Netscape or the like, you will get buried in hits! Our video production partner, Moviepals Entertainment, utilizes collaborative film-making to create HD and web ready versions of custom videos for you on a tiny budget. They we have collaborated on very low budget projects that have been seen millions of times! We can then distribute them online, on your website, on video sharing sites, on Youtube, Google Video, local TV: wherever your target customers can be found.
Let us just examine our own logic for a moment:
If an advertising agency is compensated based on a percentage (it is usually 15%) of what I spend, what incentive do they have to find for me innexpensive, effective, leveraged advertising that is cumulative and gets me more and more business with less and less expenditure like any effective campaign should?
The obvious answer is: none at all! The fact is that there is a built-in conflict of interest in the way that advertising companies are compensated: it is not in the ad-agency’s best interrest to do a good job:
In this alrtice in Adweek by Brian Morrissey:
“I think traditional ad agencies have very little contribution to make,” Bryan Simkins, a marketing specialist at FedEx, told TNS:
“They are mostly driven by their compensation models which are made for closed media. Those models don’t apply in open media.”
At The Legal Answers.net, you can get answers to criminal defence issues, procedures, penalties, and what do next.
From
‘What happens if I’m charged with a felony in California’ to what sentences are customary, and where to get help: Kardon Law provides this online resource for free. You can get a free consultation and decide if you want to go further with no cost and no obligation, at this online legal questions and answers blog: http://thegalanswers.net
Dr. Nirvana PHD| Natural Doctor with Conventional Training
Holistic Complementary Medicine | Naturopathy | Alternative Medicine|
Integrative Medicine
Dr. Nirvana is an appropriate name: a real doctor trained in traditional, as well as holistic medicine and alternative treatments and remedies, we finally have someone who is qualified to consult with with the knowledge to know the alternatives, but without a biased leaning in any direction other than what will be most effective for s specific patient with a specific problem.
Meetup.com just keeps getting better: for $20 per month, you can host up to three meet-up groups of your choosing and design. You can customize and brand your meet-up group (no that there is anything wrong about the standard interface), and the RSVP and sponsorship functions are awesome for building an affinity group of any kind. Whether your target clientele is as narrow as gay female liberals, or inclusive as everyone who drinks coffee, you can be instantly exposed to everyone in your area (probably thousands) who have indicated an interest in such new meet-up groups by key words and geographical radius.
I highly recomend this format for community building, which can integrated in on the wbpage level into any existing website, or even function as a solution of it’s own.
Learn more by joining and filling out a profile for free: http://meetup.com
When I reserved Socialmediasystems.com three years ago for $8.75 my ex-partner (a programmer) laughed at me.
My, my what a great deal has changed since then. In an effort to keep up, here are some current trends:
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