contributingauthors
SocialMediaSystems.com internet advertising group is seeking regional business development / sales managers to help ride a tidal wave of market growth in online and search marketing.
As a sales professional for this company, you WILL NOT be representing one of the world’s largest telecommunications companies selling garbage web sites, links, banners, pay-per-click, and generic search marketing campaigns.
You will be working for a motivated, successful, and industry changing company. An elite team of nimble and talented professionals offering services that establish our clients using social media. Our services and products place clients on-top of search phrases for competitive keywords on sites like Google, Yahoo, and MSN, it also allows them to leverage online communities like Myspace, Digg, and LinkedIn to find new ways of connecting with the marketplace.
Social Communities?
Been there, done that.
Podcasting?
We love to hear ourselves talk. (Hey, we are honest and clients love us for it!)
Online Video, YouTube?
Every one of our clients is a possible video star waiting to happen.
This is not a “sit back and relax” position.
It is “hands on and in the trenches” with a team of top-forming and talented members. The position requires the ability to deliver strategic leadership as well as stay involved in tactical execution.
Our services and products are in a niche category of online marketing that is explosively growing. The fundamental root of our company is based on awesome and dynamic personalities, able to make quick decisions and dance to a different beat on a moments notice.
When clients asks us about the latest technology, we look at the bleeding-edge of the online marketing world and ask “does that make sense for this client?” When it does, we leverage our like-minded clients to produce an economy of scale and entirely new service.
Sound interesting yet?
This is a great opportunity for a professional who can address the pain in a client’s current marketing and advertising solutions, and who is comfortable partnering with clients to utilize the latest and most effective cutting-edge technology.
What is in it for you?
That depends on how good you are. This is a sales position after all. For someone who knows how to address the top questions and ask for a signed contract, the realistic earnings for this position are well over 100k. For someone who has the right connections or knows how to source for the right decision makers, the sky is the limit.
Our sales compensation rides a line between sales and account management. Our commissions are on-going for the life of the client. That means our sales force is constantly in contact with a client and has the ability to make more income for themselves by growing existing clients, and are very interested in seeing a return in investment for everyone involved.
Do you know how to manage?
If you do… we’ll put you in as a sales manager and let you grow a team with people underneath you to drive results on a larger scale. Successful sales managers have the ability to establish regional sales teams that generate a lot of growth potential off of on-going clients, as well as developing niche products that focus on specific industries that they have previous experience with.
So to be blunt:
This business development position is a demanding opening for a unique and well-rounded professional with enthusiasm, talent, and personal drive. Ideal candidates have a track record of selling online or intangible marketing services, and have an understanding of online marketing with search engine advertising, branding, and some overall web savvy.
Fast-learning individuals with a business development or marketing background that want to evolve into a more lucrative position having a wide spectrum of development routes are encouraged to apply (everyone on our team has an entrepreneurial spirit!)
• “hunting” skills – willingness to prospect for new clients through calling and networking
• A “self starter” able to produce with minimal supervision
• Outgoing and extroverted
• Affinity for technology and experience with Internet technologies
• Problem solving skills or experience – the ability to understand general business problems and develop solutions based on the tools that will be made available to you
• Strong work ethic – willing to put in extra hours to acquire necessary skills, and for the right sales opportunities
• Professional demeanor and appearance
I have been following this story for a while, besides it’s comedic nature, it really shows the power of social media and bookmarking sites. Through social media, high profile bloggers and news portal links, Google now ranks, Stephen Colbert and colbertnation.com, number #1 for the Google search “greatest living american“. He has done this before by saying he wanted to be ranked #1 on Google for “giant brass balls“, which he does, but how?
Looking at the results in Google Blog Search, which I believe is still in beta (like all their other app’s besides their core search product), you can glean some insight into how sites are ranked. Some of the criteria are listed below along with links to the patent submitted by Google. There are a total of 9 that I indicated here as well as other resources you can review that also play a par, if anyone has anymore insight and adept at reading legalese, let me know.
I know many professionals use LinkedIn to connect with colleagues, partners, suppliers and pretty much anyone they wish to partner or do business with. Considering there are over 9 million users, this is a pretty powerful online business network.
But what happens when you are short contacts and want a passive way to generate more? I have some answers for you. I will also offer some tips on how to add contacts and also how to search for people you know. According to LinkedIn, people with over 30 contacts show up 75% more than others. This means, the more contacts, the more exposure and leads you can generate. Here is a good passive way to get people to contact you.
People have been suing Google for years over competitors bidding on their trademarked terms, but not until now has one maverick state decided to do something about it. Say hello to the 45th state in our union, the great state of Utah? Huh? Not to worry though, the Trademark Protection Act will probably be deemed unconstitutional due to the burden it places on interstate commerce.
The expo is at the Moscone West in San Francisco from April 15 – 18. Whatever your definition of Web 2.0 is, looking at some of the high profile exhibitors from Adobe and AOL to Zoho and everyone else in between, It is worth taking note of. The expo is co-sponsored by O’Reilly Media and CMP Technololgy.
Considering there is no solid agreed upon definition of what Web 2.0 is there are companies large and small, old and new signing up to find out how to take advantage. The expo will include internet industry leaders offering examples of business models, development paradigms and design strategies to help mainstream businesses and new companies in various industries take advantage of these new opportunities.
The expo is an addition to the Web 2.0 Summit, previously the Web 2.0 conference, which is the first to address Web 2.0 opportunities and applications specifically. The summit will highlight experts, leaders and under-the-radar innovators. And in the spirit of Web 2.0 there will be ample time for attendees and exhibitors to contribute, collaborate and connect.
Another interesting aspect is the Web 2.Open Sessions which are free to anyone attending the expo or summit, and also free for anyone else who wants to attend (they just ask that you wear a badge). You can find a free code to use to enter this portion of the conference on this page. You can find out more information and up-to-date topic proposals at the Web 2.Open wiki.
Additional Resources:
Web 2.0 Official Expo Site
Web 2.0 Summit Blog
Web 2.Open Site (sponsored by Social Text)
Web 2.0 Speakers (along with bios)
[tagsweb 2.0 expo, web 2.0 summit, web 2.0[/tags
I came across an interesting study conducted by UMass Dartmouth Center for Marketing Research today. The study was done under the supervision of blog researchers Eric Mattson and Nora Ganim Barnes Apparantly Inc. 500 companies are adopting social media faster than Fortune 500 companies. For those who don’t know, the Inc. 500 is a list of the fastest growing privateley held companies in the United States. Is this just a coincidence or does social media have something to do with why these companies are part of the Inc. 500. and growing so quickly.
If you feel like you need another option and source of traffic from PPC, you might want to check out Microsoft’s new adCenter program. It first debuted in early 2006 and contained both Yahoo and MSN adCenter ads. However, since the expiration of MSN and Yahoo’s contract in June, MSN is now only showing adCenter ads.
When I originally wrote this post there was a promo code for $100, but has expired as of the end of February 2007. You can try and search Google for MSN AdCenter Promo Code to see if there are any more out there.
To begin, go to the login page for Microsoft adCenter. It will look like this:
With all the talk lately about the conversion of Public Relations and Search Engine Optimization I thought it would be apropos to give my two cents, and since it’s only two cents, I am only going to focus on one aspect of this convergence: the optimized press release.
Knowledge workers have turned more and more to press releases as opposed to trade publications for news sources.
Web Analytics is not the sexiest topic in the Search Engine world today, but is nonetheless very practical in measuring the performance of your website. So many people I come across have absolutely no idea what the traffic patterns are like on their website, much less their return on investment (ROI) or how much it costs to acquire a customer.
Mind you, many of these companies are giving thousands of dollars a month to SEM firms, PPC budgets, email campaigns, viral marketing and more, having no idea of what this investment really means, where the money goes, and if the company they�re with is charging a fair price.
With blog posts focusing on companies and their quality of service or lack thereof, what can you do to make sure you know how to handle negative posts about your company on blogs? How does this help the consumer, and ultimately, companies? Can companies learn crisis management when situations flare up?
Lets begin with the first question.
While negative press is always hard to combat, one of the best ways to retaliate to bad blog posts about your company is to take action if your product or service was at fault, apologize and correct the problem, then post or announce that you’ve fixed it.
With over 3 million blogs created in the third quarter of 2006 and around 1,000 blogs coming online every day according to Technorati, people might get confused by all the industry buzz words and lingo. If you’re just looking for some basic blog terminology so you can feel like you’re part of it, then read on. If you’re looking for something a bit more advanced, check back in a bit for more advanced blog terminology.
Quality, compelling content that your target audience will read, digg and otherwise link to is the goal of most blog articles. This in turn brings visitors to your blog, and might even attract a new subscriber or a lead or two.
But what happens when you sit down with your Red Bull, Coffee or other favorite writing beverage, ready to crank out some quality content, but can�t quite think of anything compelling to write about? Here are some of the things that I do that help me get over what my associates call �writers bloggage?�
1. I close my eyes for a while and meditate and re-charge my chakras (especially the blue throat chakra responsible for communication).
2. Then I go to my favorite search engine and start typing in random queries, things I am interested in. For me this would be web analytics, social media optimization, SEM, online PR or basically anything web related. Anything that I can get excited about, or find interesting I research further and cultivate articles using my own slant and opinions.
3.� It is also helpful to set-up Google Alerts with these topics as well, so when they come to your inbox you can get some ideas based on what other people are writing about on these topics and offer a new fresh perspective.
4.� Another good idea is to evaluate a service that you have been using. For instance, the increasing popularity of sites such as mybloglog.com, or linkedin. If you use these services, it might help others to give your opinion on how you found out about them, how you use the service and what sort of measurable results you are getting.
5. Another option is to write some sort of guide, for instance, I wrote a guide on Microsofts AdCenter which people found useful. But any new service, social media or otherwise, is good to put on your blog in the form of a guide. If it is thorough and complete, you can get a good amount of traffic from this.
I hope this helps anyone who has been experiencing symptoms of writers bloggage, and I encourage you to share your tips in the form of comments on what you do to get over the hump.
[tagsblogging, writers block, blog writing[/tags
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