Article Marketing 101 | Little Known Secrets For Leveraging Content
This article is long overdue. The days of “Wizard of Oz” Mentality are over: things have shifted significantly even in the last year:
- User generated, user-filtered content now is the rule, not the exception
- The technology knowledge gap is closing
- SEO is all but completely dead: if you do not believe me, try to find a happy healthy SEO company that has been in business for any length of time: then take a good look at how outdated their prices are!
- By posting quality articles to the right groups on the larger social networks, and the right niche sites, ANYBODY can reach thousands or even millions of people with a few hours effort, and no money at all.
- By posting quality articles, with proper anchor text links back to a perfectly optimized site, in the right way, you will not only rank the target website for almost any organic search words you desire, you will also garner huge amounts of traffic from the hosting site, or group.
- You can post the same article in many places: you must however make sure that Google and the other robots know who the source is to do that.
- Then you can split your posts: “>>>Read more about
here - You can reach everyone n the whole world online: the newspaper is less and less relevant.
- You can feed Google much easier and less expensively than trying to fool them: get used to it: you are not smarter than them and you do not have more money!
- The world is flat: stop trying to steal, cheat, lie, circumvent: it is time to make a contribution to society!
- People are gregarious: the internet is not going away – it is the roar of us talking to each other.
- Do the RIGHT THING, and you will be rewarded: we are watching you, ALL OF US!
- AGAIN, WE ARE WATCHING YOU, YOU CANNOT GET AWAY WITH ANYTHING!
- Here is something you will not expect: all of you know something about something: it is the thing that you love: why not do that for a living! You can, you know:
- The new business model: A.) write about what you know form an optimized blog (website) property of your own; B.) Re-post partial articles to niche industry sites, news sites and social networks; 3.) put Google AdSense on your site and let Google put 75% of every click charge directly into your account.
Learn more about the new, “Flat world” here:
Business Barter Becoming Main Stream Media
It amazes me that more people still do not understand business barter exchanges and how they work. Without the media trades I have made in the last ten years ( over $1 million), I would not have had half the sales, over $10,0000.00 in the last nine years of products and services I invented.
I received a call from a huge broker in New York yesterday, who’s name I will disclose here when he is ready: this guy has been quietly getting rich over the years: not by being a visible broker and recruiting a bunch of local businesses, restaurants, accommodations, travel companies..
My new client buys all these things on barter too, because he must spend the millions he gets on his business or pay taxes on the income: but this guy is unique: he has a foreign high quality kitchen manufacturer: the manufacturer provides the kitchens, drop shipped wherever: the manufacturer buys main stream print, TV, Radio with the money – the relationship, years old now, has made both companies wealthy.
It gets better: my new client is about to launch a completely free barter network site where anyone can barter for free, and only pay the broker if the transaction is brokered or requires the broker, tearing down the final barriers to worldwide barter
Most of you do no know that there are worldwide exchanges that buys and sell businesses, real estate and everything else with business to business barter: there are many Realtors, for instance, who accept half their commissions in business barter, then buy accommodations, travel, main stream advertising, websites, marketing, media all with the money, without paying taxes on it, really!
If you would like to be informed of the future launch of this free barter portal, or learn more about my local group, how i use it, or how you could start with an instant $1000 line of credit to start spending with, contact me: Israel Rothman 805-827-2450 israel@rothmanmarketing.com
The Power Of A Post | Ihomefinder Integrated With WordPress
What a nice way to start the day: I got up and looked at my email at 5:55 AM PST: the lead in my form mail from a Realtor in New Jersey said:
” Upgrade current website to WordPress and add blog and iHomefinder IDX intergation….call anytime after 9am EST”
I called at 6:10 our time (9:10 EST) and asked him the question i already had an idea of the answer to:
“How did you find me?”
Of course it was a two word Google search: “ihomefinder wordpress”; which yielded this March blog post:
http://socialmediasystems.com/blog/seemless-integration-of-ihomefinder-idx-into-a-wordpress-blog/
I have been trying to explain this to people who are buying PPC and lousy leads for years, since 2001: because of ActiveRain.com, some of you are finally starting to get it. Maybe this example will help 
(PS: It is about the content!)
Blogging – Writing For 2 Or More Audiences
I am constantly reminded that some things that seem obvious are not, for some people, until/unless they are pointed out: when you write or comment on a blog, any blog, yours or a remote one, you are actually reaching at least two audiences that you must please:
- At the least, you want the search engines and directories to value what you have posted
- If nobody is to read it, why post it: you also have your readers (2nd audience)
- You may need to please the editor/blog owner, to get that person to approve your comment or post
- You may need to please a moderator, as at Active Rain or Realtown.com, Associated Content….
From The Rothman Guide…
Spotting a Blogging Opportunity in an Over-saturated field
Common sense states that if you’re new to blogging, it’s going to be a lot easier for you to gain an audience if you pick a field that’s not over-saturated with high profile Blogs and thousands of new bloggers writing about the same subject.
If you are intent on entering such a field anyway (which is great), one easy way to differentiate yourself is to go niche and write about a narrow subject or go stylized and have a unique form of content delivery:
Take internet marketing, for example: Unlike many of the big Internet marketing dogs, we know that it can be easy to get an audience even in a saturated field, with a lot of hard work and creativity. The over-saturated fields already have an established blog reader base and a “culture of blogging” , but that’s not what this article is about.
Basically the idea is this: as the blogging culture of a specific industry matures, thousands (maybe millions) of new bloggers rush to start blogging about the same subject. As the new bloggers are faced with limited success due to increased competition, they start failing to update their blogs and market them aggressively. At the same time that this happens, the top bloggers gradually shift their focus to a more and more sophisticated (or experienced) audience, and their regular reader rate increases to thousands of daily / weekly readers. These two trends continue until the most popular blogs are writing to an entirely different audience than when they started. In many industries, there is either a flurry of news sites or DIY sites with longer, in-depth posts than originally, when they might have been more of an overview or summary blog when they started. This happens at the same time new bloggers are saturating the marketplace with parroted posts (duplicate content as the search engines call it) from the top blogs.
At this time, a HUGE opportunity is available and a market gap exists that many website owners / bloggers can’t see: It lies in a new style of blog that is writing to a less technical audience who is interested in the subject, not in a DIY (do-it-yourself), a huge news site, nor in the long drawn-out articles the top dogs are pumping out. The largest audience group in almost any field is not the geeks or peers in the same industry, but more of the average demographic of target customer / consumer that the growth of the industry produces. With Internet marketing, these would be small to mid-size business owners, professionals, and their employees (instead of fellow internet marketers or early technology adopters).
If a new blog is launched that can effectively write to the largest audience level and breathe new life into the basic concepts / ideas of a field without overloading the readers with too much news or in-depth coverage, it will succeed. If you can see where the gap I mentioned is and then keep your blog updated regularly, perhaps introducing something new entirely like video or audio, you should be able to gain a wide audience even in an over saturated field.
The key to success is unique in all the world content, which can only come from a human mind. You cannot get on top of the search engines with regurgitated spam.
More related articles from The 2010 Rothman Guide to Building Successful Websites
- 47. Getting More Traffic to Your Website: The Beginning of Internet Marketing
- 48. Internet Marketing Basics: The Popular Web
- 49. Internet Marketing Basics: Attracting Links
- 50. You Need to Be a Content Producer of Some Sort
- 51. What Traffic Sources Should You Target
- 52. Internet Marketing – Crafting the Message Part 1
- 53. Crafting the Message Part 2
- 54. Tips on Building Buzz and getting Mainstream Attention from a New Website
Real Estate And Surfing | The Zen Of New Thinking
I am officially a Ventura, California local now, I have a surfer as a client after 2 year! 
Seriously: I am inspired this morning, this project really got me thinking about several things you may not think are related:
- The Zen and culture around surfing
- Investment in California Real Estate
- Venture capital, private placements, REIT’s (private real estate investment trusts)
- Opportunities for real estate professionals
- Online Marketing
I promise not to bore you:
The Zen and culture around surfing..
Interesting: I have been in Ventura California for a little over two years now. I was flabbergasted initially: how could this place remain so inexpensive, unpopulated: when it is sooo beautiful. After a couple of months of visiting chamber of commerce meetings and local leads groups, I described trying to sell to a surfer like talking to one third of a person; the other two thirds: one third is wondering when the surf will be up again, and one third thinking that somewhere in the world it is 4:20.
If you wonder why anybody would want to sell anything to a surfer, you are not from around here. Many high level executives, trust fund babies, and business owners surf: you must interface with surfers to live here. They have a culture, a Zen:
- They love their lives and their sport
- They are experts at many other things and surfing, and all of them are experts at keeping their priorities straight
I have learned to respect and value their perspective on life in general: as in Real Estate, and in life, priorities matter: our lives are greatly affected by the decisions that we make.
Investment in California Real Estate
It is absolutely amazing to me: I grew up in the San Francisco Bay Area, but always thought of southern California as an over-populated mess. I had only seen it by flying in for conventions – I had no idea: most of California is wide open spaces, really. If more people knew this, there would be twice as many people, and there would still be plenty of room: the endless miles of pristine beaches with no population at all; if you are not from here, you do not know or you would be here. Think about this: do not expect this to change anytime soon: the growth hasn’t even begun, really. With the changes taking place in how people work and live (at home), the landscape of roads, cities, and population demographics, Zoning; all are in for wholesale change, and, with change, comes opportunity.
Venture capital, private placements, REIT’s (private real estate investment trusts)
Jeff Belzer is a surfer, with local fiends: he grew up here, and owns a local surf school where everyone’s kids learn to surf safely. If you have every been to this part of California, or Santa Barbara, Carpenteria, many other coastal towns here: then you know that there are mainly thee elements to society here:
- The already rich (trust fund babies, entertainment relatives, etc..)
- The people who work on their cars, tend bar, mow lawns, wait tables…
- The middle class here consists almost completely of military, civil service (police, medical, fireman etc)
The simple fact is that there is plenty of money laying around doing nothing at the moment. If I were a Realtor, or a property management professional, I would definitely be putting together a private offering to raise money to buy REO opportunities and flip them: in Jeff Belzer’s's case, he knows the people who he taught to surf, they have the money, and they like him: perfect! The question comes to mind: how many of you are in a similar position to raise a pool of investment funds? How timely is this when there is so much money sitting on the sidelines, and nobody knows where to put it?? WAKE UP! SOMETHING IS MOVING AND YOU ARE BEING LEFT BEHIND!
Opportunities for real estate professionals:
You can go to PPMFast.com: this is the best place I know to get all your forms and paperwork: for under $100 you can download a complete template up-to-date and legal in your state: you just fill in the blanks and start raising money: in this country, you can start as many business as you like, raise money form anyone who will give it to you , in increments of any amount $5000, $5,000,000 whatever. With Regulation D Rule 504 of the federal securities laws, and similar exemptions under state “Blue Sky Laws”, you can even raise $1,000,000 from up-to 35 unsophisticated, small investors without a background in business: and an unlimited number of ‘sophisticated’ or ‘accredited ‘ investors (most of the people a Realtor or Real Estate professional deals with fall into this category – all agents and brokers are Accredited) Under REG D, RULE 506: you can raise AN UNLIMITED AMOUNT FROM ACCREDITED AND/OR SOPHISTICATED INVESTORS!
Why aren’t more of you doing this: you have the contacts, the expertise, and the cost is nominal?? IF YOU CAN ACTUALLY SELL REAL ESTATE, YOU CAN DO THIS!
Online Marketing: YOU HAVE A FARM ALREADY
