3 In 10 Parts: Content Is Still King For Search Engine Marketing
June 11, 2007
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Back to the hat scenario:
Consider, if you will, that the search engines are a hat with a hole in it: billions of pages are constantly being dumped into the hat, billions being purged out of the hat constantly.
In order to build real presence, you must not only get enough cards into the hat, you must get them to stay in the hat, when everybody else’s are falling out of it.
One of the ways Google, Yahoo, MSN (Windows Live) and other search engine robots (algorithms) determine what pages are dumped out of the hat, is to compare them to all the other pages in their cache (the proverbial cards in their hats) to purge all but one; IE: if your pages look like other pages they are given a lower ranking at best, and dumped at worst.
EVERYHTING IS NEW, DYING, DEAD OR GOLDEN:
Another way they determine page importance, and ultimately whether anybody ever sees any of your pages (cards), is that everything is new, dieing, dead, or Golden:
- New is good: this is why almost anybody can get some exposure for a minute, which then evaporates as quickly as it is achieved.
- Dieing means that they have revisited the page (every thirty days or less they re-check the page), and nothing has changed, meaning it is no longer new.
- Dead means that if they visit the page two or three times without any changes or improvement in ranking factors, it is probably not going to get seen much if at all in key word searches with any depth (searches that are competitive), and may well be completely dumped from the cache (the hat).
- Golden is the best: I use this term to describe websites that are ranked so highly because they are constantly updated with relevant data that doesn’t appear anywhere else for such a long time consistently that they achieve such a high page importance rating that they get hundreds of thousands of relevant key-word-click-through hits, or even millions or billions: making their owners holders of a very valuable asset.
These days this golden status in accomplished on purpose without breaking any rules utilizing WEB 2.0 Social Media technology, and a lot of hard work and collaboration.
Stay tuned, next week is about submission, syndication, and what is referred to now as link-building.
[tagsinternet marketing,search engine marketing[/tags
If you do not believe me, simply type in social media website development into any major search engine: you will see who the real expert out of 130,000,000 self-proclaimed social media marketing consultants is!